PR Plan using the Taurus Bullseye approach
Failing to plan, is planning to fail. We are not lovers of ad hoc PR outreach and our most successful brands become successful by building trust through consistency in their communication. Our PR service provides you with options. A quick and easy to understand plan to roll out your PR efforts or something with a little more depth with a greater range of ideas. Either way, we know how to cut through with the media quickly. You can have a base plan delivered quickly or a more comprehensive approach to building your brand in the media.
Plans & Pricing
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Base PR Media Plan
$7,999
ex GST
Start-up
Small
- Review your communication objectives
- Define target audiences
- Create a targeted media list
- Create a 90-day PR media plan with recommended angles for sign off and presentation
Our product terms and conditions can be viewed here
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Advanced PR Media Plan
$16,999
ex GST
Medium
Enterprise
Publicly listed company
Charity
- Review your communication objectives
- Define target audiences
- Create a targeted media list
- Identify and recommend various PR tactics best suited for your brand e.g. media relations, personal branding, events, influencer collaborations, partnerships, etc,
- Create a 90-day PR plan for sign off and presentation
+
- Review your competitors
- Create key messages
Our product terms and conditions can be viewed here
Feedback from our Clients
"
Taurus proved to be an exceptional partner during our first PR push at PrezentBox. Our goal was to raise brand awareness and tell our unique story to attract activity providers and parents. With a tight 2-month program, Taurus helped us achieve our objectives.The Taurus team collaborated closely with us to create a tailored strategy that showcased our innovative platform. Their fresh ideas and unique market insights added a new perspective, enabling us to best formulate our market positioning. The account team’s exceptional service was evident throughout the process, providing prompt and attentive support.
Special thanks to Sharon, whose strategic input was invaluable. Her expertise and outside-the-box thinking shaped our PR efforts and gave us the confidence to navigate this new landscape for our business and come up with a whole new market sector.
Thanks to Taurus, we now have the necessary content to drive our communication strategy in the upcoming months and scale up our business. We’re grateful for their professionalism, dedication, and results.
"
Con Apostolopoulos
Commercial Manager of PrezentBox
"
Taurus came into the campaign at the last minute but created a huge impact with the press. The number of media hits was exceptional and more than we ever imagined. A highlight for us was the sheer scope of media we gained, prime time television, national radio, daily newspapers and online. The campaign is now being used by three University’s as a marketing case study due to its phenomenal success.
"
Daniel Willis
Bible Society, Former CEO