Digital PR Strategy
Our Digital PR strategy is underpinned by our Taurus Bullseye™ methodology and directly links media opportunities to your business and digital objectives.
Trusted by over 2,000 brands worldwide, the Taurus Bullseye™ Methodology is our trademarked, integrated process – strategic, practical, and completely No Bull. It’s designed to help your brand secure credible media coverage that fuels search visibility, AI discoverability, and measurable impact.
The process begins with a quick questionnaire, followed by a collaborative session (online or in person) where we dig deep into where your brand is, where you want to be and how digital PR can play a key role in getting you there. From here, we deliver a clear, actionable Digital PR strategy that you can implement yourself or partner with Taurus to execute.
Paired with our unique blend of seasoned PR expertise and fresh, digital-savvy minds, you get a smart, cost-effective approach that turns media coverage into tangible business and digital results.
Plans & Pricing
- Stress test your business and comms goals
- Digital PR plan
- Review or create your narrative
- Refine key messages to be digital-focused
- Outline your focus keywords
- LinkedIn recommendations
- Create target media list
- Prepare tailored PR themes and angles
- Recommended tactics to help drive business goals
+ 3 pieces of coverage
- Stress test your business and comms goals
- Digital PR plan
- Review or create your narrative
- Refine key messages to be digital-focused
- Outline your focus keywords
- LinkedIn recommendations
- Create target media list
- Prepare tailored PR themes and angles
- Recommended tactics to help drive business goals
+
- Achieve 3 pieces of media coverage