6 Ways to Successfully Rebrand Without Losing Your Customers
Taurus Team
A successful rebrand without losing your customers should not feel like a brand replacement but rather like growth that reflects the journey your brand is
NO BULL.
The PR Agency redefining reputation, business growth and marketing
TRUSTED
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The PR Agency that gets results year after year
Taurus is one of Australia’s most respected, privately owned, integrated Marketing and PR agencies.
We specialise in Owner Founder entrepreneurs or brands that want to grow including global ASX listed companies.
From our sweet spot in Tech, we have evolved through extensive experience to service a broad cross section of brands and leaders.
Whether you are an emerging brand, a family business, medium size ready to leap or a multi billion dollar ASX listed company we can help grow your
business.
We invite you to become part of The Taurus Network.
'Winning'
Years
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Clients
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UNSW
"The Taurus team were such a pleasure to work with. Sharon and the team helped to redefine our strategy and revise our marketing efforts to align with a new business objective. They were quick to understand the finer detail of the business which enabled them to give us the best advice and support. I hope to work with the Taurus team again in the future.”
Susan Whyte, Marketing and Communications Manager, UNSW
“We are keen to shape the future of Australia through innovation and leveraging human capital, to create a more productive, globally connected, bolder Australia. A good business can become a great business with the right connections and advice”
Serafina Maoirano, Global Chief Executive Officer, Advance “Taurus has helped grow not only my profile within the fitness and entertainment industry but has also expanded the profile of FHIT my online business into the corporate and entrepreneurial space.”
Lauren Hannaford, CEO/Founder, FHIT by Lauren Hannaford “I am extremely pleased with the results Taurus delivered. They are professional, committed and quickly identify how to communicate the value of the IKEA partnership with our target audience. Being on Sky News was a real high for me but quite nerve racking at the same time. Taurus was with me every step of the way and the interview gave me an opportunity about hipages complete offerings”
David Vitek, CEO hipages Group“The Taurus team were such a pleasure to work with. Sharon and the team helped to redefine our strategy and revise our marketing efforts to align with a new business objective. They were quick to understand the finer detail of the business which enabled them to give us the best advice and support. I hope to work with the Taurus team again in the future.”
Susan Whyte, Marketing and Communications Manager, UNSW
Taurus in the media
Solutions By Service
Our TaurusBullseye© strategy methodology has helped over 1000 entrepreneurial brands for 26 yrs. Tried, tested, delivered, proven. Your vision is our business.
PR starts with respect, for our strong relationships with media and our ability to identify, authenticate no bull messaging so the market gets what you do.
We were the first to identify personal branding and trademarked it into a structured methodology to define, develop, strengthen and protect your personal brand.
We identify and help manage perceptions of audiences who influence investment decisions. Our experts build relevant, high calibre and strategic share registers.
It is not easy, but access to Government is all about making things happen. We expedite the journey based on our intimate understanding of the political landscape.
Whether you’re an established company or a new entity, we check you’ve got what it takes, set strategy, prioritise and identify the best tactics to meet your objectives.
We cut through the hype and focus on posts to define an appropriate strategy and only then utilise social media tools to fulfil your business objectives no bull.
Your one-stop content shop for industry-leading, value-driven content and thought leadership curated for your brand as well as state-of-the-art video production.
CONTENT
Creatively imagined and strategically planned, we connect you to the right audiences in powerful opportunities to build engagement and nurture meaningful relationships.
EVENTS
Great creative cuts through. From logos, websites, collateral to virtual collateral our award winning Art Directors and designers create brands that stick in your memory.
Sharon has spoken all over the world from China to America on topics from entrepreneurship, strategy, personal branding and PR using real-life examples & success stories.
Our Crisis Comms service TaurusREACT© is the key to unlock and gather deep intelligence to understand real time commentary to drive communications strategy.
Who we've worked with
The TaurusBullseye
Return on Investment
A smart business and marketing strategy is the key to driving your business forward and will protect business continuity in an ever changing landscape. Taurus, through our Bullseye methodology, develops an integrated plan driven by your own ideal scene – your Bullseye.
Proven reputation time and again
While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘no bull’ approach, which for 26 years has underwritten the way we’ve supported, protected and built client brands.
The unique TaurusBullseye© methodology is a game changer and will change the way you look at your business.
New Business
We are practical, sales-focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales of your product or service.
Experience
Our famous TaurusBullseye© strategies are delivered by our senior team, which consist of a mix of in-house strategy, marketing, agency directors and creative talent, so we understand business across disciplines from both sides of the fence. We have the right skills on tap just when you need them.
[taurus-services]
The TaurusBullseye
The unique TaurusBullseye© methodology is a game changer and will change the way you look at your business.
Return on Investment
A smart business and marketing strategy is the key to driving your business forward and will protect business continuity in an ever changing landscape. Taurus, through our Bullseye methodology, develops an integrated plan driven by your own ideal scene – your Bullseye.
Proven reputation time and again
While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘no bull’ approach, which for 26 years has underwritten the way we’ve supported, protected and built client brands.
New Business
We are practical, sales-focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales of your product or service.
Experience
Our famous TaurusBullseye© strategies are delivered by our senior team, which consist of a mix of in-house strategy, marketing, agency directors and creative talent, so we understand business across disciplines from both sides of the fence. We have the right skills on tap just when you need them.
[taurus-services]
Public Relations
Public Relations
The unique Taurus
Bullseye methodology
guaranteed to be a
game changer for
established and
growing and shaping
businesses. More…
PERSONAL BRANDING
The unique Taurus
Bullseye methodology
guaranteed to be a
game changer for
established and
growing and shaping
businesses. More…
INVESTOR RELATIONS
The unique Taurus
Bullseye methodology
guaranteed to be a
game changer for
established and
growing and shaping
businesses. More…
We Service All Industries
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NOT FOR PROFIT
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SPORTS
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HEALTH
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TRAINING
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