Taurus represents Advance – the largest global network of high achieving Australians
In 2015, Taurus CEO Sharon Williams was put forward by the NSW KPMG Chairman and business leaders such as Glen Boreham, Doug Elix and Mike Cannon Brookes Snr to develop and represent the brand of Advance in Australia.
Advance, Australia’s largest global community of high-achieving Australians, was founded by former Australian Consul General to New York, Ken Allen in the aftermath of 9/11. Witnessing firsthand how Australians bonded together in a time of crisis, Ken decided to bottle the goodwill and shared experience to create a network of those Australians that live abroad. The then Prime Minister, John Howard, agreed to be the inaugural Patron. With key business leaders based in New York, Advance was born with 100 members.
Shaping the future of Australians globally
Soon after, the Taurus team took on the role of PR and were commissioned to promote the International Global Australian of the Year Awards held at the Opera House each year. The Awards champion and recognise the extraordinary achievements of Australians across industry globally including science, business, the Arts, education and manufacturing.
“We are keen to shape the future of Australia through innovation and leveraging human capital, to create a more productive, globally connected, bolder Australia. A good business can become a great business with the right connections and advice”
– Serafina Maoirano, Global Chief Executive Officer, Advance
Promoting the International Global Australian of the Year Awards
The Taurus team divided their approach to the awards into various strategies: Profiling the organisation itself, the then CEO Serafina and those nominees for the awards. The results were outstanding and all parties worked together as a team.
The nominees assisted with their own story and were profiled (some for the first time) in mainstream media on broadcast, radio and mainline dailies. The drip of news coverage ran for six months leading up to the event.
On the night of the awards, journalists were invited to cover the breaking news when Greg Norman was announced as the Australian of the Year 2015.
Hothousing start-ups to the US and beyond
During this same year, KPMG Australia and Advance harness the start-up community and enable high performing tech enabled Australian start-ups to fast track their growth into the US and beyond. The program was named Elevate 61 and the Taurus team were invited to promote the program, working in sync with KPMG Communications department and Advance.
The need for corporates to drive innovation
KPMG designed Elevate 61 with Advance after appreciating that successful innovation lies not just in generating ideas but in understanding disruption.
Through their partnership, they worked to create an innovative accelerator program. With the wide and deep network of Advance to help the Australian start up community abroad, this could be taken from a national level to a global.
Let's get elevated
Elevate 61 was designed to enable high performing Australian businesses fast track their growth into the United States and beyond. The program provides participants with facilitated access to an established network of successful Australian and US-based entrepreneurs, investors, mentors and global corporations.
Together, the aim was to provide a great link and connectivity between Australia and global businesses and initiatives.
“Being chosen as the main point of contact for Advance for the year of 2015 was one of my proudest moments. I am continually bowled over by the Advance organisation and the network and comradeship within the group of highest achieving Australians on the planet”
– Serafina Maoirano, Global Chief Executive Officer, Advance
What Taurus did for Advance
- PR planning and strategy
- Sponsorship and Partnership engagement
- TaurusProfile™ for Award nominees
- PR for the Global Australian of the year Award
- Achieved over 100 pieces of coverage in 6 months
Know what you're after? Browse through SHOP or for bespoke packages,
E-Mail: [email protected]
Phone: (02) 9415 4528