Taurus raises profile of leading digital marketing agency Rocket and CEO
Award-Winning Digital Marketing Agency
Rocket is a fast-growing, award-winning digital marketing agency specialising in SEO, Google Ads, Paid Social, Performance Creative, Email Marketing and Digital Strategy.
The agency’s sole focus is to fuel the business growth of their clients through digital channels and their work has earned many accolades including the title of Google Premier Partner, awarded to only 3% of all agencies in Australia.
In their five years of operation, Rocket has grown from a team of 5 to more than 50 experienced digital marketing specialists and established a dynamic portfolio of clients spanning several industries including Mirvac, Luna Park, Meriton Suites, Snap Printing and tech unicorn Rezdy.
Taurus chosen to build brand in the media
The agency was looking for a partner to help them amplify their strategic expansion plans through Public Relations, raise their brand profile, communicate their achievements to the industry and alert the market about the dramatic increase in demand for digital marketing following the pandemic.
Taurus sets PR strategy and embarks on profile-building campaign
Strategic Communications Objectives
Rocket’s communications objectives were to drive brand awareness as the top independent digital marketing agency in Australia, increase website traffic from news articles, increase the number of backlinks to Rocket’s website to improve their SEO as well as to build the profile of the agency’s Co-Founder and Director, James Lawrence.
Taurus devised a PR strategy to align with Rocket’s goals and business objectives.
Taurus communicated the company’s milestones and highlights including their five year anniversary, launch of the Smarter Marketer podcast, their hiring spree of 18 new team members to meet strong demand for ecommerce, client wins as well as securing thought leadership opportunities for James Lawrence.
The Taurus team achieved coverage in
- Telum Media EDM
- Dynamic Business
- Daily Bulletin
- AdNews
- Inside Small Business
- Idea Spies
- Social Diary
- B&T
- Ideal Marketing Forum
Taurus team build profile of James Lawrence as a thought leader
Over six months in 2022, Taurus secured over 15 pieces of coverage for Rocket, positioning Rocket as a leading digital marketing agency in Australia.
James also was invited as a guest on TaurusTV where he sat down with leading journalist Amber Sherlock to discuss his journey with Rocket, the growing demand for digital as well as his journey with Taurus.
“In 2022, Rocket embarked on a fast growth trajectory in response to the soaring demand for digital marketing services and online retail following the pandemic.”
– James Lawrence, Co-Founder and Director, Rocket
What Taurus did for Rocket
- PR strategy
- Media interviews
- Preparation of articles for publication
- Defining media messaging and positioning
- Personal branding via Taurus Profile™
- Thought leadership
- TaurusTV©
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