Taurus raise profile of Australia's Leading EduTech provider
Awakening the EduTech specialist within
Androgogic is one of Australia’s leading provider of Educational Technology (EduTech) infrastructure and Learning Management Systems (LMS).
Renowned for providing best of breed EduTech services, Androgogic is home to a team of experienced specialists and in-built technology including world class hosting facilities to help businesses achieve their learning, training and development goals.
Over the years, Androgogic has established an award-winning client portfolio from Higher Education, VET, K-12 through to the corporate sector. Some of their renowned clients include Alfred Health, Tennis Australia, Australian Catholic University, Medcast, Law Society, Austin Health and Eastern Health.
Taurus chosen to build brand
The challenge for Androgogic was to go above and beyond their already established spheres of influence. After successful and organic growth, Androgogic was keen to engage professional marketing resource to accelerate growth by increasing brand awareness with a structured, practical and results driven methodology.
Taurus came in with combined experience in both education and technology, plus our integrated Taurus Bullseye™ methodology, elevate thought leadership and position Androgogic as the go-to EduTech solution in the market. This was achieved through a series of strategic and integrated campaigns encompassing Strategy, Public Relations, Social Media and Content Generation.
Navigating EduTech through storytelling
With great technology, comes great tech jargon! While Androgogic are experts in building practical, functional and cost effective EduTech infrastructure, it’s not always the easiest of technology or infrastructure to explain or understand, especially to those outside of the tech spectrum.
Taurus broke down the communication barriers by developing a deep understanding of Androgogic’s target audiences, brand and customer personas. The aim was to build a new business and communication strategy, identify the right marketing mix and essentially position the brand as leaders in the EduTech and L&D space.
Taurus team define CEO personal brand
Working alongside Founder, CEO and Principal Educational Technologist Alexander Roche, Taurus developed a public relations and social media strategy. Taurus created monthly comms activities based on themes and topics that aligned to Androgogic’s business and sales objectives including industry events, partnership announcements, award recognition and strategic product or services announcements.
The media outcomes established Alexander Roche as a thought leader and educational technologist expert.
Working with Taurus, Androgogic saw an immediate organic boost in SEO for both Androgogic as a company and Alexander Roche’s personal brand.
Androgogic increases profile with industry partners
The increase in online engagement was key in helping Androgogic develop an online presence, grow and expand their relationship amongst industry peers, key influencers and partners including Totara APAC.
The Androgogic website went through a significant change with a slew of media mentions and a consistent funnel of new content.
Androgogic enjoys increased share of voice
Androgogic also saw an increase in share of voice, brand awareness and media mentions spanning several industry verticals such as HR, Health, Education, Business and Technology.
Taurus achieved over 2+ million in audience reach for Androgogic across print and online publications including SmartCompany, Hospital and Healthcare Bulletin, Healthcare IT News, Education Review, Campus Review, The Educator, HR Daily and more!
Taurus Social drives Androgogic onto digital front foot
Social media was a large component in increasing the brand awareness and share of voice of Androgogic. Existing in the tech space they have competitors, industry peers and influencers who are increasingly interacting online.
Through Taurus Social©, Taurus reinvigorated Androgogic’s social media activity across Facebook, LinkedIn and Twitter. Our strategy was to leverage the existing social platforms as a communication channel to regularly inform and share valuable content to followers, drive traffic back to the website, engage with industry partners, clients and prospects.
Social media was also a key element in gaining interest and foot traffic around industry events and expos – a key selling tool and lead generator for the EduTech industry. Taurus delivered social media campaigns around specific industry events including pre, post and live event updates and interactions.
Taurus PR©, Taurus Profile© and Taurus Social© a winning combo for Androgogic
The Taurus strategic and integrated approach through public relations, social media and content generation was paramount in building media presence and brand recognition for Androgogic.
“Since engaging Taurus, our customers often mention and take notice of Androgogic’s increased engagement and interaction online”
– Ron Stephens, Business Development, Androgogic
What Taurus did for Androgogic
- Taurus Bullseye™
- Marketing strategy – Taurus PR©
- Taurus Social©
- Personal branding – Taurus Profile©
- Content creation
- Expo support
- Internal comms support strategic counsel
- Case study
- Partnership announcements
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