Taurus PR© takes 2OP Health front and centre as workplace mental health experts
Taurus builds new awareness of work-related mental health
The early days of COVID-19 witnessed and escalated an emerging consciousness of the impact of our mental health at work. That scenario played out every day and has now emerged in a different new normal post-pandemic.
2OP Health is an Organisational and Occupational psychiatric service specialising in workplace related mental health care. Director and Psychiatrist, Dr. Frank Chow founded 2OP Health in 2018 after years of clinical experience in treating mental health issues associated with workplace difficulties. Dr. Chow aims to be part of the solution in improving and educating Australia on the increasing issues around mental health in the workplace and its impacts to the health systems and economy.
Taurus Bullseye™ 360 marcomms strategy sets success
From its inception, 2OP Health has grown through regular referrals but is facing fierce competition in the Sydney CBD. They were looking for a clear marketing and media strategy and needed counsel on key messaging and positioning.
In 2019, Taurus was chosen to grow and establish the 2OP Health brand, raise the profile of key spokespeople and build conversations around taking care of our mental health at work.
Realising the importance of this message, the Taurus team hit the ground running and established a 360 marcomms strategy using our trademarked Taurus Bullseye™ methodology. Taurus worked closely with Dr. Frank Chow to gather resources and formulate a marketing plan to determine a way forward.
“Working with Taurus has been a great experience. They have been able to secure multiple well positioned media opportunities to grow my profile and brand presence online. I have enjoyed the engagement and would highly recommend them.”
– Dr. Frank Chow, Director, 2OP Health
Creating strategic media presence through Taurus PR©
Taurus positioned Dr. Chow as a workplace mental health expert by constantly monitoring media conversations, key dates and events to generate newsworthy content throughout the duration of the campaign.
We worked with Dr. Chow to set media expectations, workshopped key messages and provide media tips and interview briefs to ensure maximum impact to his profile and that of 2OP Health.
Taurus achieved stellar outcomes
Through Taurus PR©, we were able to reach across digital and broadcast channels including business, HR, lifestyle, healthcare and mainline publications.
The success was nothing short of outstanding. In a very short timeframe, 2OP Health and Dr Frank Chow appeared in 69 media publications, reaching an audience of over 75 million.
The campaign gave both the company and their chief spokesperson a voice in the media and demonstrated their credibility as well as expertise in this field.
Taurus also established social media accounts to boost 2OP Health business
The team worked closely with Dr Frank Chow on his personal Facebook and LinkedIn accounts, resulting in an increasing number of followers, engagement rate and post reviews. This involved creating tailored posts to communicate key messages and highlight the company’s service offerings to target audiences.
More than just PR: we built 2OP Health a methodology
Taurus identified the need for 2OP Health to highlight its offerings in a simpler form. Working closely with the 2OP Health team and our graphic design team, we developed a methodology and process that encompasses their key approach to recovery.
Through the recommendations identified from the Taurus Bullseye™ strategy session, Taurus also audited, advised and revamped the 2OP Health branding and their website to ensure it reflected the changes to the business and the new key messages and positioning.
To ensure the campaign achieved the best results, Taurus worked above and beyond PR and provided social media, website and marketing expertise throughout the campaign period to elevate the 2OP Health brand.
“The Taurus team is very helpful and creative in the various marketing approaches. I am happy with the website as well as my personal and the 2OP Health brand building so far.”
– Dr. Frank Chow, Director, 2OP Health
What Taurus did for 2OP Health
- Taurus Bullseye™ marketing strategy
- Taurus PR© planning and strategy
- Messaging and positioning
- Achieved widespread media coverage
- Press release and dissemination
- Strategic marketing counsel
- Social media counsel
- New website
- Create a new methodology for the business
- Brand and creative
- Engaged with key associations and influencers to increase social media followers
Know what you're after? Browse through SHOP or for bespoke packages,
E-Mail: [email protected]
Phone: (02) 9415 4528