Taurus launches short term rental PropTech platform Guesty
Israeli-born Guesty makes Australian debut
About Guesty
Established in 2014 by twin brothers Amiad & Koby Soto, global short-term rental property management tech platform Guesty made its debut to Australia in November 2019. Guesty’s PropTech platform provides property managers and management companies with an end-to-end solution to automate and streamline the complex operational needs of short-term rentals.
With Guesty, users can manage listings from multiple online travel agencies including premium partners such as Airbnb, Booking.com, HomeAway, Agoda, TripAdvisor and more. Features include task automation, reporting tools, 24/7 guest communication services, a unified inbox to manage all guest correspondence in one place and much more. Guesty enables users to save time, boost revenue and place their focus on what matters most, business growth.
Today, thousands of users in over 80 countries utilise Guesty to streamline their short-term rental businesses, reporting a 150% increase in revenue annually and a 100% increase in listings annually.
Guesty appoints Taurus to launch in Australia
Guesty’s entry into Australia saw its global presence expand to 11 centres throughout Europe, UK, US, and the Middle East. With further plans post-Australia to enter into Asia Pacific regions including New Zealand, Singapore and Hong Kong.
The Opportunity
Guesty identified Australia as a key market with Australian short-term rentals on the rise showcasing a significant need for a tech solution to help property managers streamline operational tasks to scale and grow.
The Taurus team create a moment in time and nationwide impact with Taurus PR
Taurus was appointed as the PR agency of choice due to our unique and integrated Taurus Bullseye™ approach to Marketing & PR success, as well as the strong Taurus network of influential groups, local media contacts and expertise within the local property market. The Guesty team wanted their agency to create national impact as the brand made their Australian mark.
Taurus establishes local credibility of CEO with Taurus Profile™
Taurus was tasked to conduct a national media launch campaign for the brand launch of Guesty in Australia. The objective was to build a local brand through a media presence by defining the Guesty story in Australia and positioning the brand as a differentiated, credible and globally leading short-term rental property management platform.
Under the Taurus Profile™ offering, the team established local brand recognition with profile pieces on CEO and Co-Founder Amiad Soto, building his profile in the Australian media and commercial property and real estate markets.
Leveraging the Taurus network, Guesty established key media relationships with mainline, property, business and entrepreneurial editors.
Taurus exceeds coverage KPIs
Outstanding Media Success
Taurus built brand awareness and recognition of Guesty as a global leading player in the short stay property sector and Amiad’s personal profile via 1-on-1 interviews, expert commentary and thought leadership stories.
Media coverage was achieved, across mainline, online, business and industry publications. Publications included The Sydney Morning Herald, The Age, WA Today, Brisbane Times, FinderX, SmartCompany, Elite Agent, Mergermarket, Australian Property Journal, Business 2, Short Term Rentals, Online Marketplaces and more.
The quality of the coverage and widespread media exposure included successful key message penetration, highlighted Guesty’s unique selling proposition and benefits, featured key spokespeople and expert comments, images, website likes and organically boosted the SEO of Guesty in Australia and Amiad’s personal brand.
The relationship with Taurus continues!
Ongoing Partnership
Given the momentum of the launch campaign, Guesty and Taurus continue working together to build the brand, sustain local growth and increase share of voice and media prominence under a retainer model. While also building the personal profile of Amiad, Taurus also work with APAC GM, Yoav Tourel as a key spokesperson via thought leadership, op-eds and industry commentary to drive brand awareness.
“Taurus was a great PR partner for us as we aimed to make an impact in the Australian market for the first time. Their guidance, counsel and empathetic customer care was truly helpful to us as we set up shop “down under” and we are grateful for the media coverage the team secured in launching our brand there.”
– Lauren Gumport, former Director of Global Communications & Brand Strategy, Guesty
What Taurus did for Guesty
- Taurus Bullseye™ Methodology
- Creative PR Media Kit
- Taurus PR
- PR strategy
- Taurus Profile™
- Built brand awareness
- Strategic Counsel
- Key Messaging
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