Taurus launches an Australian first through COVID-19
Taurus appointed as agency of choice
Strategic Selection Process
Taurus was selected by the CEO and Founder of Safety Evolved based on the strength of our exclusive integrated Taurus Bullseye™ methodology, our extensive network of technology influencers, strong media relationships and our overall technology credentials, which span over 28 years delivering award winning campaigns.
Taurus was tasked to create a launch campaign for Safety Evolved in the Australian market.
The objective was to build brand awareness and communicate its potential in transforming the way Australian companies manage WHS.
COVID-19 Strategic Pivot
With the pandemic in the midst of the launch, the Taurus strategy was to develop an emotive issues-based campaign to generate brand awareness of Safety Evolved.
The aim was to highlight how the Safety industry is ripe for digital disruption and transformation.
Taurus devised a theme around digitally transforming and re-imagining safety practices and management in the workplace. We created a strong value proposition to engage prospective customers, media and key influencers.
Taurus positioned Safety Evolved as an enabler and true champion of Australian organisations, helping them re-imagine transforming and re-imagining safety practices and management in the workplace.
“COVID-19 has resulted in the need for rapid change. Successful organisations will be those who can successfully change faster and become safer than before. This will only be possible by leveraging digital tools and techniques to re-imagine traditional WHS practices to become more automated, connected, proactive and collaborative.”
– Alastair Brooke, CEO and Founder, Safety Evolved
Nationwide impact with Taurus PR© and Taurus Profile™
Digital WHS Transformation
Taurus defined the story, set key messages, and established the brand as Australia’s first WHS integrator, digitally transforming safe work practices.
Through Taurus PR©, Safety Evolved was positioned as the go to experts in WHS. Under the trademarked Taurus Profile™ offering, we established the personal brand of Founder/Director, Alastair Brooke via one-on-one interviews, expert commentary and thought leadership.
After the initial launch, we pivoted strategy in line with the COVID-19 pandemic and pain points of workplace health and safety in the current climate. We positioned Safety Evolved as the cross-industry platform that digitally disrupts and addresses legacy systems, compliance and health and safety in the workplace.
Taurus exceeds coverage KPIs and reaches a national audience of over 15 million
Over a three month campaign period, Taurus secured 15 pieces of media coverage reaching an audience over 15.8 million across mainline, tier one online, business, HR, aged care and healthcare media.
Coverage included
- Yahoo Finance!
- HR Technologist
- SmartCompany
- Australian Ageing Agenda
- Australian Hospital + Healthcare Bulletin
- Kochie’s Business Builders
- and more
The quality of the coverage and widespread exposure included 100% key message penetration, organically boosted company SEO and where editorial privilege allowed, coverage included links back to Safety Evolved’s website and Alastair’s personal LinkedIn profile.
“Most businesses have WHS systems in place that have been pretty stable for the past 20 years and they are largely manual, paper based or run off of a bunch of spreadsheets, siloed and not very proactive. Businesses need to change their WHS practices to be faster, better, cheaper and safer.”
– Alastair Brooke, CEO and Founder, Safety Evolved
What Taurus did for Safety Evolved
- Taurus Bullseye™
- Taurus PR©
- Taurus Profile™
- Strategic marketing counsel
- Thought leadership
- Messaging & positioning
- Media strategy
- Media coverage
- Proactive media relations
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