Taurus creates and launches new product category and narrative for start up PrezentBox
PrezentBox approached Taurus to launch their new venture
Innovative Digital Gifting Platform
Both Dan and Con had just left corporate careers to invest in a new business idea. Like many entrepreneurs, the duo had given up security and certainty to create their new venture. As young fathers, much was riding on their successful launch and take up of their idea.
PrezentBox's mission is to contribute to the environment and support Aussie families
Sustainable Activity-Based Gifting
PrezentBox is the first digital gifting platform of its kind that lets family and friends spend on activities as gifts, rather than gifting more toys or “things”. As two young fathers, the idea came about after witnessing the significant waste from their children’s discarded toys bought and received as gifts, from family and friends. The mission is to contribute to the environment by reducing plastics, waste and support families by encouraging them to purchase sports and physical activities as gifts rather than buying “shelf” and contributing to landfill.
PrezentBox offers meaningful gift options for children, friends, and families, promoting better health for kids while alleviating financial stress related to the cost of extracurricular activities. The solution not only supports families financially but also contributes to children’s fitness and well-being and environmental sustainability. It also supports growth in local sports, health, and wellness businesses.
Taurus created a whole new brand category for PrezentBox
Taurus accepted a brief to launch PrezentBox into the market to attract activity providers to work with them, as well as educate families that there is a new healthier alternative gifting option.
When Taurus first heard what PrezentBox was trying to do and the founders explained it was a platform to donate gift money for sporting events rather than buying traditional “stuff”. We felt the narrative and proposition could be made easier to understand.
Media reached half of all Australians
Overall, Taurus successfully established the PrezentBox brand in the market, reaching half of all Australians.
Taurus broke through Tier 1 mainline, business, small business, lifestyle, local and parenting publications. 100% of the coverage included reference to PrezentBox and our expert spokespeople.
Taurus achieved coverage in
- 9honey
- Business Daily Media
- Ticker TV
- The St George and Sutherland Shire Leader
- Inside Small Business
- Northern Beaches Mums
- IdeaSpies
PrezentBox turns to Taurus for PR and to launch the brand
Taurus created a scope of work to strengthen the narrative, create the brand positioning, educate target audiences about the PrezentBox narrative and generate media interest. Through the Taurus Bullseye process, Taurus ideated and created a new category of sustainable ‘activity-based gift giving’ into the market – the first of its kind – to help audiences understand it quicker.
Taurus laid the foundation to educate the Australian media on who PrezentBox is, attract small business providers and families and tell the story of how they created their new category of activity based sustainable gift-giving.
“The Taurus Bullseye™ session uncovered a range of benefits as well as a new narrative and a new industry term called “activity based gifting”.”
– Con Apostolopoulos, Commercial Manager of PrezentBox
“Thanks to Taurus, we now have the necessary content to drive our communication strategy in the upcoming months and scale up our business. We’re grateful for their professionalism, dedication, and results.”
– Con Apostolopoulos, Commercial Manager of PrezentBox
What Taurus did for PrezentBox
- Set the PR Strategy and Comms plan via The Taurus Bullseye™
- Achieved widespread coverage with Taurus PR©
- Critiqued the vision of the founders
- Created a new industry category
- Business consulting and advice
- Created B2B Taglines
- Taurus Profile™ personal brand expertise
- Advised on event and conference presence incl. booths and collateral
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