Reinvention of the world's finance system - keeping it safe for Crypto Currency owners
Taurus founding client returns to launch Crypto offering
Digital Currency Security Innovation
Digital currency is touted as the way of the future. However, It comes with the caveat of caution, especially when we’re talking about reinvention of the world’s currency system. Understandably, such a disruptive giant and dramatic change has owners of crypto currency concerned about the safety of their finance as well as the rise and fall of the currency itself.
One company, Quantum Assets, offers a ground-breaking security system to keep cryptocurrency safe. Their innovative quantum technology upgrades cryptography for digital assets like Bitcoin and Ethereum.
Long standing Taurus client friendship rekindled
Back when Taurus started in 1995, our foundation client was Peter Kazacos, owner of Kazacos Industries.
Peter and his son, Constantine Kazacos, came knocking on our door – this time to conduct a brand awareness campaign announcing the technology partnership between Kaz Technologies and Quantum Digital Technologies and their new security technology for digital currency.
The Quantum Asset technology solves the risk that cryptographic keys are exposed to hackers and lost forever
Quantum Assets uses quantum tunnelling of electrons, which is totally unpredictable, to protect the key. Having quantum keys makes it virtually impossible to crack a private key, making digital wealth far more secure.
Taurus is always on the cutting edge of new technology trends
Taurus Crypto© Launch
In 2021, Taurus Crypto© was launched to help support the players and emerging entrepreneurs who are driving the future of the world’s finance system – digital currency. Innovation is a natural progression for Taurus. The team have always worked with new technologies to encourage and support exciting ideas that help the world evolve.
Our task was to introduce the new security technology and the forward thinkers providing safeguards for digital currency
Initial Skepticism Skepticism
Even though our relationship with the Kazacos family is an outstanding success, there was some scepticism, based on the fact that most PR firms have little to no understanding of the crypto space.
Peter and Con subsequently acknowledged our professionalism during a competitive pitch, and that our team of experts were capable of paving the way for Crypto businesses to flourish and navigate the digital marketplace in Australia and overseas.
Taurus hit the ground running
The goal was to launch the brand and educate the market on what Quantum Assets uniquely offered. Our strategy focused on driving media interest as well as attracting mums and dads to get involved.
In an eight week campaign, Taurus secured 47 pieces of media coverage – 42 online, 3 newsletters and 2 PR wire, reaching an audience of 14.2 million. Taurus built the brand and personal brand experience of Kaz Technologies, Quantum Assets and their spokespeople. In particular, the CEO, Con, was the chief spokesperson and was able to demonstrate this innovation was “the real deal” in a world of confusion, scammers and fraudsters.
This project went a long way to maximising credibility and recognition as leading players in technology in the crypto sector via expert commentary and thought leadership placement in both local and international media.
We not only met our KPIs, we exceeded them
At Taurus, we understand the language, the jargon, the benefits, the risks, the dangers and the key players both here in Australia and globally. We are across the complex and wide-ranging issues and our clients, like Kaz Technologies and Quantum Digital Technologies, are disruptors and leading the way in security, technology, governance, NFTs and innovation.
“Taurus really showed their talent in the crypto space, an area which most PR firms have little to no understanding. They allowed us to fine-tune our messaging and understanding of what the public needed to know about our innovation”
– Constantine Kazacos, CEO, Kaz Family of Companies
“The PR we got with Taurus was a real surprise – as a firm with ultra-high net worth private clients we have historically been discreet about how we promote projects we are involved in. However, one of our special projects demanded public attention as it involved the introduction of ground-breaking quantum technology to upgrade cryptography for digital assets like Bitcoin and Ethereum”
– Constantine Kazacos, CEO, Kaz Family of Companies
What Taurus did for Kaz Technologies and Quantum Digital Assets
- Taurus Crypto©
- Personal branding Taurus Profile™
- PR and media relations
- Build brand awareness/recall with key media
- Defining media messaging and positioning
- Thought leadership
- Expanding network on social media
- Taurus Social©
- Key Messaging
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