Cub Network, the club for entrepreneurs chooses Taurus to set story, launch and PR

Sydney's first private business club for entrepreneurs

Realising the trend in Australia for an exclusive environment to foster our fast growing entrepreneur population, Daniel Hakim founded the Cub Network in mid 2015, a stunning venue and unique private business club opening up a world of opportunity for Australia’s brightest and most driven entrepreneurs.

Pioneering a New Concept

Pioneering a new and unique offering, Cub Network offers Sydney the first full service private club of its kind. A platform for those with the courage to dream big, the Cub aim is to accelerate ambition and expedite the advancement of members by providing a stunning venue, knowledge, advisors, concierge, resources, mentorship and networks to fast track them to success.

Taurus is well known for its network

Taurus was referred to Daniel because of our network, contacts and strong reputation with entrepreneurs. Cub Network commissioned Taurus to design their launch; utilise our strategic advice and provide Cub Network with introductions and advice beyond a traditional media/PR role.

Experts in establishing ‘the story’, Taurus assisted Daniel to formulate the Cub Network offering and tie down the proposition. The unique Cub Network story evolved and came to life with a strong identity and clarity of message.

Strategic guidance for brand positioning and launch

Taurus advised on branding, the website, provided social media expertise via Taurus Engage™ to audit and advise on the Cub online presence and created a launch media plan. Daniel Hakim and Taurus worked closely in partnership bringing the stunning venue to life while Daniel’s vision was articulated through a strong brand story

Taurus also helped shape the launch event, and forwarded checklists and tips.

Taurus Profile™ paves the way for top tier media presence

Pre-launch, Daniel also commissioned Taurus for media training so he was well prepared to create maximum impact with the media.

Taurus undertook a competitive study and social media audit to be able to create the right personality and brand attributes for both Daniel’s online and real world image.

Via a Taurus Profile™ personal branding session, Taurus gave Daniel a solid understanding of how the media works, developed Daniel’s storytelling techniques, set media expectations and workshopped Daniel’s key messages as the face of brand.

Taurus continued to provide Daniel with interview tips and media briefs, growing Daniel’s confidence in dealing with the media to ensure he was media ready with each opportunity.

From start up to top tier press coverage in the AFR

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.

Taurus introduces unique networks

Taurus provided Cub Network with introductions to a known network of entrepreneurs and leaders in innovation, banking and finance, speakers, government, facilitating connections with valuable stakeholders for potential membership and support to the network.

Daniel Hakim is on a mission to make Cub Network one of the most influential networks in the world for young entrepreneurs and future game changers, and choose Taurus to provide the public relations, strategic counsel, personal brand guidance, network support and media exposure to get there.

“From these two meeting, spots at opposite sides of creative destruction has come a next-generation hybrid, an entrepreneur business and networking club.”

– Australian Financial Review

“Cub Network will form an alliance of Sydney’s most innovative business minds providing members with access to the knowledge and resources needed to grow and evolve”

– Dynamic Business

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