Cor Cordis engages Taurus to pressure the Federal Government to save Indigenous National Congress
National body on the brink of collapse without funding from Federal Government
Cor Cordis were appointed administrators of The National Congress of Australia’s First Peoples in 2019. The Congress represents 180 organisations and 10,000 individual members.
Alan Walker, Partner of Cor Cordis approached Taurus to engage in a crisis communications PR campaign to raise awareness of the lack of funding and try and keep The Congress – the only National body for Aboriginal and Torres Strait Islander people’s issues – up and running.
“I chose Taurus because the team presented themselves professionally and I had a good feeling that they could deliver what was required.”
– Alan Walker, Partner, Cor Cordis
Taurus ensures the issue is in front of the right people at the right time
From the first phone call briefing from administrator Cor Cordis, it was understood the need to highlight to the Australian public that despite multiple bids for grants to keep The Congress up and running, the Federal Government had declined.
Taurus was tasked with communicating this to the public and the government through the media to influence and change the course of action.
The Taurus team of experienced crisis and issues communications experts researched the issues, set key messages and back briefed the media on how events were unfolding.
“We needed an immediate media strategy to deal with a new engagement that was highly political.”
– Alan Walker, Partner, Cor Cordis
Media release turned around in a day
Within 24 hours of being contacted by Cor Cordis, Taurus had interviewed key stakeholders and written and disseminated press releases to 300 Australian journalists, including top political journalists.
Taurus had little time to work with key spokespeople who were overseas and were unable to implement a recommended celebrity stakeholder comment.
6 million Australians reached within 48 hours
Taurus achieved 5 pieces of coverage over the first 48 hours and 9 in total including mainline dailies The Australian and The Guardian – two publications with a combined audience reach of 6.2 million.
Taurus also achieved coverage in Indigenous publication Koori Mail, The National Indigenous Times, NITV News Broadcast and Online and National Talk Black Radio and News Podcast.
These results put the future of The Congress back on the Political agenda.
Senior issues management and support
Taurus provided a quick, efficient, seamless communication line and bridged the gap between The Congress via Cor Cordis to the Australian political journalists who have the strong profiles and voices needed to create change.
Taurus back briefed Ministers and increased the pressure via mainline and radio coverage.
Positive outcome for the future of The Congress
The Federal Government was prompted to act to find a solution, agreeing to work closely with The Congress to secure a feasible future.
“I would absolutely recommend future businesses to Taurus. They have demonstrated that they can deliver on the brief and are very client focused. Taurus proved good value for money and have continued to provide advice and feedback after the engagement.”
– Alan Walker, Partner, Cor Cordis
What Taurus did for Cor Cordis
- 48 hour turn around
- Issues management and counsel
- Crisis communications
- Established key messages
- TaurusPR©
- Media Release creation
- Media Release dissemination
- Taurus achieved national media coverage in Mainline, Online & Radio and Indigenous Media outlets
- Strategic counsel
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