Cor Cordis
Putting a National Issue Back on the Political Agenda
Cor Cordis engaged Taurus to deliver an urgent crisis communications and PR campaign to raise awareness of the funding crisis facing the National Congress of Australia’s First Peoples and encourage action to secure its future.
What Taurus Did For Cor Cordis
- Crisis communications and issues management
- Strategic counsel
- Key message development
- Stakeholder interviews
- Media release development and distribution
- Targeted outreach to political journalists
- National media engagement
- Mainstream, online, radio and Indigenous media outreach
- Ministerial back briefing
What Taurus Did For Narwal
- Strategic counsel, PR and media outreach
- Product review program across key product launches
- Launch media releases and key messaging
- Influencer and media engagement
- Canstar Innovation Excellence Awards submission
- Sydney launch event strategy and management
- Guest list curation and relationship building
- On ground social media support
The Challenge
Making an Urgent Issue Impossible to Ignore
As administrators of the National Congress of Australia’s First Peoples, Cor Cordis needed to raise public and government awareness of the organisation’s lack of funding. Despite multiple grant applications, Federal Government funding had been declined, putting the future of the national body at risk.
Third party endorsement was central to the strategy, with product reviews and trusted media coverage providing an opportunity to establish Narwal as a credible and innovative player in the category.
The Strategy
Moving Quickly When it Mattered
As administrators of the National Congress of Australia’s First Peoples, Cor Cordis needed to raise public and government awareness of the organisation’s lack of funding. Despite multiple grant applications, Federal Government funding had been declined, putting the future of the national body at risk.
Taurus needed to move quickly, communicating the issue clearly to the Australian public while ensuring it reached the political and media audiences capable of influencing the situation.
The Results
6.2M+ Audience Reach
The campaign brought the future of The Congress back onto the political agenda, with coverage reaching audiences across Australia and key political stakeholders.
secured
within the first 48 hours
Reached
from The Australian and The Guardian
The Business Impact
The Federal Government was prompted to act and agreed to work with The Congress to secure a feasible future. Taurus provided Cor Cordis with rapid response, strategic counsel and an effective media platform during a highly sensitive and time-critical engagement.
Get in touch with a team member
