Centurion
Launching EPIISOD: A Premium Student Living Brand in Sydney
Centurion Corporation engaged Taurus to launch EPIISOD, its premium student accommodation brand, into Australia.
With its flagship property in Macquarie Park offering premium amenities including a rooftop pool, wellness centre and exclusive social app, the challenge was to build awareness, attract the right audience and establish EPIISOD as a premium student living option.
The launch also needed to create meaningful connections with property, investment, Government, university, student and media stakeholders.
What Taurus Did For Centurion
- Event strategy, theming and key messaging
- End-to-end event management
- Guest list strategy and curation
- Media relations and pitching
- 90-day pre and post-launch PR strategy
- Media kit developed
- Spokesperson briefing and interview coordination
- Photography and videography
- Post-event reporting and analysis
The Challenge
Launching a New Brand in a Competitive Market.
Centurion Corporation was preparing to introduce EPIISOD, its premium student accommodation brand, to the Australian market.
While the Macquarie Park property offered a strong point of difference through its premium amenities, wellness facilities and social experiences, EPIISOD was a new name in an established accommodation market.
Build Brand Awarenessof EPIISOD among Australian audiences.
Establish a Premium Marketposition that differentiated the brand from conventional student accommodation.
Generate Meaningful Media Coveragethat extended the launch beyond the event itself.
The Strategy
Bringing the EPIISOD Launch to Life
Taurus planned and managed a premium Sydney launch event, overseeing everything from the venue and suppliers to the MC, AV, styling and on-the-day delivery.
Beyond creating an engaging launch experience, Taurus developed a targeted guest strategy to bring high-value stakeholders into the room. The guest list included property and investment figures, Government representatives, university representatives, student associations and media.
The event was supported by a three-month PR campaign, guided by a 90-day plan and tailored messaging around the future of student living, Sydney’s housing shortage, sustainability and student wellness.
Taurus developed the media kit, briefed Centurion spokespeople and pitched the story across mainline, property, education, business, sustainability and luxury media.
The Results
A Launch That Exceeded Expectations
18Key attendees confirmed against the scoped 10
166%Achieved media
placements
17 millionEstimated readers reached across online and print
100%Share of Voice achieved in 9 out of 10 media stories
Australian Financial ReviewExclusive article with 100% share of voice achieved
Strong Spokesperson and Message Penetration
Every piece of coverage featured a Centurion spokesperson and reinforced EPIISOD’s premium positioning.
Together, the event and PR campaign gave EPIISOD a strong introduction to the Australian market, combining high-value stakeholder engagement with national media visibility. The campaign also established Centurion spokespeople as credible voices in student accommodation and created relationships that could support future opportunities.
The Business Impact
The campaign established EPIISOD as a premium student accommodation brand in the Australian market while building Centurion’s leadership in conversations around student living, housing, sustainability and wellness.
The launch also created valuable new relationships, including warm introductions to the University of Sydney, Macquarie University and Jerome Laxale MP, Federal Member for Bennelong.
Following the launch, Taurus continued supporting Centurion with photography and videography to showcase the Macquarie Park accommodation and create premium content for social media and marketing collateral.
Continuing the Brand's Next Chapter
With future developments planned in Melbourne and Perth, the integrated launch campaign provides a strong foundation for future market activity and location-based brand launches.
Ready to Launch Your Next Chapter?
Whether you are entering a new market, launching a new brand or building awareness around a major development, Taurus can help turn your launch into meaningful visibility, valuable relationships and lasting momentum.
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