Australian British Chamber of Commerce
Turning a CEO Into a Go-To Media Commentator During Brexit
How Taurus used PR strategy, media training and CEO thought leadership to position the ABCC and its CEO David McCredie as authoritative voices on Australia – UK relations.
What Taurus Did for ABCC
- PR Strategy
- CEO Profile
- Media Training
- Crisis Comms
- Thought Leadership
- Social Media
8M+people reached across print, broadcast and online media
Tier-One Mediaincluding ABC, News 24, Sky News, The Australian, AFR, The Guardian and news.com.au
The Challenge
The ABCC Had Expertise. Taurus Needed to Turn It Into Influence
When Brexit emerged in 2016, the ABCC faced an opportunity to become a go-to source of commentary on the changing Australia-UK relationship.
The ABCC had never worked with a PR agency and was looking to boost its brand by putting the CEO David McCredie front and centre of the Anglo-Australian community and to respond quickly to breaking news and time sensitive opportunities.
The Objective
From Industry Expert to Recognised Commentator
Build Executive AuthorityPosition David McCredie as a credible commentator and thought leader.
Create Media MomentumMove beyond one-off media opportunities and establish consistent Tier-one coverage.
Build Lasting InfluenceDevelop relationships with journalists so David becomes a trusted source for future commentary.
The Results
From Brexit Commentary to National Thought Leadership
Within less than a year, Taurus generated more than 8 million audience reach across print, broadcast and online media.
The Business Impact
For The ABCC
- Greater visibility beyond its existing network
- Recognised spokesperson able to contribute to major national conversations
- Ongoing relationships with key journalists
For David McCredie
- Recognised commentator on Australia-UK relations
- Stronger media confidence and ability to handle high-pressure interviews
- A thought leadership platform that continues to create opportunities
Get in touch with a team member
