Domo Principal Technology Strategist Brad Kasell was recently invited to share his expert opinion with Dynamic Business on how big data and AI can be leveraged for business insights. It was a timely look at the landscape as businesses and media continue to focus on AI and emerging technologies. This discussion underscores the importance of staying informed about current events and highlights the benefits of integrated marketing communication (IMC) in navigating these trends.
Brad said: “We’re a couple of years into Generative AI now and it remains the hottest topic in town. That said, with experience and increasing maturity it’s quickly becoming apparent that AI must move beyond trials and proofs-of-concept, to pay its way in terms of business impact. As data practitioners it’s now our responsibility to prove AI’s value (or not).”
Read more of Brad’s key insights here