PRIA praise Taurus for the JAAL campaign
Taurus have received a glowing review for their work on the JAAL campaign from the judges at PRIA: “Excellent background providing the detailed info about the scope of the challenge. Excellent insights from the research – pre, post and during the campaign. Detailed comprehensive strategy with one phase building onto the next ensuring longevity of the message. Good example of a campaign without a particular centrepiece event. Creative implementation. While a generous budget much was achieved. Excellent outcomes. Campaign goal was very general and hard to measure the number of actual ‘conversations’ occured. Involving so many demoninations and having them all on message was commendable.”
Great work team!