Smart company. Smart clients.
Taurus is a privately owned, integrated strategic marketing and PR agency servicing smart entrepreneurs globally from our Sydney HQ for over 20 years. Our home base and sweet spot is B2B tech companies after our founding client KAZ, but as our long term clients and captain of industry have branched into other sectors, so have we! Our TaurusBullseye™ methodology, created from years of international experience has taken brands to the top since we proudly worked with our founding client, Peter Kazacos of the KAZ Group. KAZ sold for $350 million in 2001 from our start in 1995.
Working with referral clients, we’ve won awards for some of the largest community campaigns in Australia. Our ethos is no bull. Life at Taurus is about doing great work with people we like.
Our clients range from the youngest start ups, to SME’s to major ASX listed corporations here and overseas – making our name with a niche, highly-specialised team combined with our ‘no-bull’ promise of achieving outstanding results with personalised service.
Plan of Attack
Our passion is innovation, disruption, new thinking and we only work with brands we believe will succeed. We’ve trademarked a range of best practice service offering to assist you set your appropriate strategy, execution and engagement.
Work with Taurus and you have access to our network. After operating on 4 continents and our association with orgs like Advance (the largest network of high achieving Australians) and Chambers of Commerce plus over 250 high net worth individuals we know who may invest in your business.
We offer you unparalleled levels of commitment, personal, flexible service and a practical approach to PR, brand and social media concepts. We work with and are trusted by Australia’s leading CEOs based on our excellent track record of delivering tangible results.
An award winning strategic agency with a ‘no bull’ boutique approach to service.
Taurus began in 1995 when founder, Sharon Williams, was personally chosen by Peter Kazacos (former CEO KAZ Group) to help build KAZ into the largest IT services company in Australia. Since then we have looked for long-standing client relationships and many of our clients – and team members – are still with us. Over 23 years we have assisted over 1000 companies and been the proud recipients of State and National Golden Target Awards for PR and Marketing excellence. Work with us and you become part of a Taurus family – unparalleled levels of commitment and personalised levels with a “no bull” attitude to service.
We hire the best so you get to work with an international team of PR, personal brand, social media and creative award winning minds, including ex in-house marketing and PR managers, senior agency account directors and creative talent.
We understand the needs of the client/agency relationship from both sides of the fence. In fact that’s why Taurus was created, our Founder wanted the ideal agency and commitment levels she would like to work with.
We love what we do and when we get time from driving growth for our clients we enter awards. We have won high profile Awards for a variety of clients:
PRIA NSW State Awards for Excellence
Clean Up Australia Day campaign by Taurus Marketing for Clean Up Australia Day (Environment Category).
Golden Target Awards
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Community Relations category).
The largest promotional campaign ever undertaken by Christians in Australia. 1800 Churches from 15 denominations came together to bring Jesus back into everyday conversations – a huge challenge with no product, service or event to promote and a 2000-year-old intangible!
NSW State Awards for Excellence
AussiePay WorkChoices campaign by Taurus Marketing for AussiePay (B2B Marketing category).
AMI Awards for Marketing Excellence
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Brand Extension category).
Displaying once again the effectiveness of the exposure that we provided for Bible Society NSW’s campaign.
Feedback from our Clients
TeleWare Australia and New Zealand, General Manager, Richard Adams“Absolutely outstanding! Taurus has got the market completely wired. We’re getting a lot of press – we couldn’t have picked a better agency for PR. Taurus knows our industry, knows the media, and their long-term success with client relationships in the US proved distance was no barrier to them. Our aim was to educate our market in the most cost-effective way and Taurus has achieved this. Before, it was a matter of ‘Teleware – who?’, now it’s ‘Teleware – I’ve heard of them’. Taurus and the people behind the organisation – I trust implicitly with my business!”
Fraame Solutions, CEO, Gavin Wright“The results Taurus helped us achieve have definitely increased Fraame’s profile. We are a still a reasonably small company but we have a solid profile, with good awareness.”
Former KAZ Computer Services Ltd, Marketing Executive, Marnie Withers"Taurus work with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent coverage time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
Bible Society CEO, Daniel Willis“We saw Taurus as an extension of our own team. The constant communication was superb and out working relationship was a pleasure. The overall return on investment was fantastic.”
Ansarada, Managing Director, Sam Riley“Working with an integrated agency saves us time and takes away risk. Dedicated frontline people and an agency principal I can call anytime means I don’t waste time with people who don’t know my business and results are fast.”
Objective Assessment, Managing Director, Beverley Jones“Without professional marketing you risk looking like an amateur and in today's business world no one wants to deal with an amateur. Taurus helped me define the business of Objective Assessment and communicate that in a compelling way. The responsibility to sell is still yours – Taurus gives you the tools to do it!”
Esker Software, Former Marketing Co-ordinator, Anna Mascarello“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
Esker Software, Managing Director, James Elkington"The mentoring we received from Taurus meant our own internal marketing skills soared."
Doughlish“I didn’t have any reference point in what to expect – hesitant to go ahead because we felt we could it ourselves or at least try and reach out different media outlet and try and get info and product across. But Having said that we’re really happy we went with Taurus, because of what’s come out of it such high-quality articles, very well written and big media publications we are super happy with it is super aligned with our target market. And we definitely wouldn’t have been able to get that kind of quality ourselves.”
Osteoporosis Australia, CEO, Judy Stenmark"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
KAZ – Techology
Client Services Outcome
“The main benefit I’ve found is that Taurus raised our profile and helped us become recognised as a brand. With the publicity generated we’ve received recognition in the market-place, improved our image to staff, customers and suppliers and collected a large number of referrals.”