Smart company. Smart clients.
Taurus is a privately owned, integrated strategic marketing and PR agency servicing smart entrepreneurs globally from our Sydney HQ for over 20 years. Our home base and sweet spot is B2B tech companies after our founding client KAZ, but as our long term clients and captain of industry have branched into other sectors, so have we! Our TaurusBullseye™ methodology, created from years of international experience has taken brands to the top since we proudly worked with our founding client, Peter Kazacos of the KAZ Group. KAZ sold for $350 million in 2001 from our start in 1995.
Working with referral clients, we’ve won awards for some of the largest community campaigns in Australia. Our ethos is no bull. Life at Taurus is about doing great work with people we like.
Our clients range from the youngest start ups, to SME’s to major ASX listed corporations here and overseas – making our name with a niche, highly-specialised team combined with our ‘no-bull’ promise of achieving outstanding results with personalised service.
Plan of Attack
Our passion is innovation, disruption, new thinking and we only work with brands we believe will succeed. We’ve trademarked a range of best practice service offering to assist you set your appropriate strategy, execution and engagement.
Work with Taurus and you have access to our network. After operating on 4 continents and our association with orgs like Advance (the largest network of high achieving Australians) and Chambers of Commerce plus over 250 high net worth individuals we know who may invest in your business.
We offer you unparalleled levels of commitment, personal, flexible service and a practical approach to PR, brand and social media concepts. We work with and are trusted by Australia’s leading CEOs based on our excellent track record of delivering tangible results.
An award winning strategic agency with a ‘no bull’ boutique approach to service.
Taurus began in 1995 when founder, Sharon Williams, was personally chosen by Peter Kazacos (former CEO KAZ Group) to help build KAZ into the largest IT services company in Australia. Since then we have looked for long-standing client relationships and many of our clients – and team members – are still with us. Over 23 years we have assisted over 1000 companies and been the proud recipients of State and National Golden Target Awards for PR and Marketing excellence. Work with us and you become part of a Taurus family – unparalleled levels of commitment and personalised levels with a “no bull” attitude to service.
We hire the best so you get to work with an international team of PR, personal brand, social media and creative award winning minds, including ex in-house marketing and PR managers, senior agency account directors and creative talent.
We understand the needs of the client/agency relationship from both sides of the fence. In fact that’s why Taurus was created, our Founder wanted the ideal agency and commitment levels she would like to work with.
We love what we do and when we get time from driving growth for our clients we enter awards. We have won high profile Awards for a variety of clients:
PRIA NSW State Awards for Excellence
Clean Up Australia Day campaign by Taurus Marketing for Clean Up Australia Day (Environment Category).
Golden Target Awards
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Community Relations category).
The largest promotional campaign ever undertaken by Christians in Australia. 1800 Churches from 15 denominations came together to bring Jesus back into everyday conversations – a huge challenge with no product, service or event to promote and a 2000-year-old intangible!
NSW State Awards for Excellence
AussiePay WorkChoices campaign by Taurus Marketing for AussiePay (B2B Marketing category).
AMI Awards for Marketing Excellence
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Brand Extension category).
Displaying once again the effectiveness of the exposure that we provided for Bible Society NSW’s campaign.
Feedback from our Clients
Esker Software, Managing Director, James Elkington"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
University of Sydney Student, Fei“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention. Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
TrustDefender, CEO, Ted Egan“I was looking for a firm that would work with me as part of my own team as an extension of what I needed within my own company as I grew. I think that with Taurus they actually grow on you more than anything and everyone becomes part of the family, so to us they’re an extension of our company.”
Head of Marketing, Sentral Education, Yusuf Pingar“Taurus is a great PR partner; led by Sharon and her dedicated team, Taurus excels at understanding client’s needs and delivers great results. Our business and product category can be tricky for people to understand. Its a complex product within the technology sector but our account manager Shazana has done a great job in understanding our business, customers and then converting our marketing strategy into an effective PR solution. I was impressed by the quality of writing, ability to craft compelling angles, efficient media relations and a pro-active approach towards handling media enquiries.
Maxon Australia, Director, Dana Baggetto“Once we’re in a magazine the exposure and word of mouth kicks in and sales climb.”
Napoleon Perdis, Emanuel Perdis"The Taurus Team are a pleasure to deal with. They are fast, effective and single-mindedly focused on deliverables. One of the most respectable Publicists I have ever met. It is a pleasure to do business with her & Taurus.”
Napoleon Perdis, Emanuel Perdis“Taurus is very well connected in terms of the necessary talent they need to complement their skills base and the people they bring in. Overall I’d rate the TaurusProfile and Taurus Engage services a nine out of ten."
Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."
Kyocera, Managing Director, David Finn“Taurus has achieved strong coverage for Kyocera in the media and developed relationships with key media contacts and analysts so that we are now sought for our opinion on a wide range of subjects. Taurus has been a strong business partner working with us to build our profile in both main stream and trade media. Our account team is proactive and organised, always striving to provide measurable value to Kyocera. The Taurus team have worked to understand our business well and know how to position us effectively with the media and seek out and secure the right opportunities for us.”
Playoust Churcher, Managing Director, Brett Churcher“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
KAZ – Technology
Client Services Outcome
“The main benefit I’ve found is that Taurus raised our profile and helped us become recognised as a brand. With the publicity generated we’ve received recognition in the market-place, improved our image to staff, customers and suppliers and collected a large number of referrals.”