Smart company. Smart clients.
Taurus is a privately owned, integrated strategic marketing and PR agency servicing smart entrepreneurs globally from our Sydney HQ for over 20 years. Our home base and sweet spot is B2B tech companies after our founding client KAZ, but as our long term clients and captain of industry have branched into other sectors, so have we! Our TaurusBullseye™ methodology, created from years of international experience has taken brands to the top since we proudly worked with our founding client, Peter Kazacos of the KAZ Group. KAZ sold for $350 million in 2001 from our start in 1995.
Working with referral clients, we’ve won awards for some of the largest community campaigns in Australia. Our ethos is no bull. Life at Taurus is about doing great work with people we like.
Our clients range from the youngest start ups, to SME’s to major ASX listed corporations here and overseas – making our name with a niche, highly-specialised team combined with our ‘no-bull’ promise of achieving outstanding results with personalised service.
Plan of Attack
Our passion is innovation, disruption, new thinking and we only work with brands we believe will succeed. We’ve trademarked a range of best practice service offering to assist you set your appropriate strategy, execution and engagement.
Work with Taurus and you have access to our network. After operating on 4 continents and our association with orgs like Advance (the largest network of high achieving Australians) and Chambers of Commerce plus over 250 high net worth individuals we know who may invest in your business.
We offer you unparalleled levels of commitment, personal, flexible service and a practical approach to PR, brand and social media concepts. We work with and are trusted by Australia’s leading CEOs based on our excellent track record of delivering tangible results.
An award winning strategic agency with a ‘no bull’ boutique approach to service.
Taurus began in 1995 when founder, Sharon Williams, was personally chosen by Peter Kazacos (former CEO KAZ Group) to help build KAZ into the largest IT services company in Australia. Since then we have looked for long-standing client relationships and many of our clients – and team members – are still with us. Over 22 years we have assisted over 1000 companies and been the proud recipients of State and National Golden Target Awards for PR and Marketing excellence. Work with us and you become part of a Taurus family – unparalleled levels of commitment and personalised levels with a “no bull” attitude to service.
We hire the best so you get to work with an international team of PR, personal brand, social media and creative award winning minds, including ex in-house marketing and PR managers, senior agency account directors and creative talent.
We understand the needs of the client/agency relationship from both sides of the fence. In fact that’s why Taurus was created, our Founder wanted the ideal agency and commitment levels she would like to work with.
We love what we do and when we get time from driving growth for our clients we enter awards. We have won high profile Awards for a variety of clients:
PRIA NSW State Awards for Excellence
Clean Up Australia Day campaign by Taurus Marketing for Clean Up Australia Day (Environment Category).
Golden Target Awards
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Community Relations category).
The largest promotional campaign ever undertaken by Christians in Australia. 1800 Churches from 15 different denominations came together to focus on bringing Jesus back into everyday conversations. The campaign presented a huge challenge with no product, service or event to promote, with a 2000-year-old intangible!
AMI Awards for Marketing Excellence
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Brand Extension category).
AMI Awards for Marketing Excellence in the Brand Extension category, displaying once again the effectiveness of the exposure that we provided for Bible Society NSW’s campaign.
NSW State Awards for Excellence
AussiePay WorkChoices campaign by Taurus Marketing for AussiePay (B2B Marketing category).
Feedback from our Clients
KAZ Computer Services Ltd, Marketing Executive, Marnie Withers"I have worked with Sharon and the Taurus team for over 15yrs. Her expertise in creating case studies for KAZ, and then Telstra after KAZ was sold, were instrumental in building the KAZ brand for sale from as early as 1995. Taurus created over 30 case studies for me during that time, as well as providing general business, marketing, events, PR and consulting advice to me personally, my Directors and my marketing team. The case study process was smooth and exceeded my expectations in terms of delivery, adherence to deadlines, quality, design and the range and depth of comment Taurus were able to extract from KAZ and Telstra customers with their full permission. I have no concerns that Taurus would be a reliable and competent supplier for Microsoft."
SecureData Group, Gina Burman"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned. The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact. Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it! The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"
RiTract, Managing Director, Rupert Northcott“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
Esker Software, Managing Director, James Elkington"The mentoring we received from Taurus meant our own internal marketing skills soared."
ConnXion, CEO, David Colvin“PR is essential for a publicly-listed company like us; I can plot spikes in shareholder support when we get in the press.”
ATS Training Systems, Managing Director, Frank Woods"We need a marketing department without investing in one, and that’s exactly what we get with Taurus.”
Playoust Churcher, Managing Director, Brett Churcher“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”
Exhibition Supplier, Ben Russell“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
Esker Software, Managing Director, James Elkington“We signed up several new deals, directly attributable to the coverage Taurus gained for us in The Financial Review, a first for us in Australia. The publicity Taurus achieved for us in well known publications raised our profile and created awareness of our technology.”
Former Prosperity Advisers, Anne Adams“Taurus has been a great asset for us to be able to secure media coverage and build connection with industry media in a meaningful way. I have always found the team to be responsive, strategic and to offer advice and ideas when needed. The Taurus team have always been there to assist when we needed it and are supportive during tight deadlines and equally understanding of our internal processes. When we needed encouragement, ideas or prodding to deliver, they were there for us. The relationship has evolved over time to be close and personalised which is rewarding both professionally and personally. Our practice has benefited from the volume and breadth of media exposure of the right sort by working the experienced team at Taurus for over 4 years.”