23 years, 1000 brands, with people we ‘get’ across industry
Taurus began in 1995 when founder Sharon Williams was personally chosen by Tech Entrepreneur Peter Kazacos, former CEO of The KAZ Group to help build the KAZ brand into the largest IT services company in Australia. Peter sought and selected Sharon personally from her international reputation with Global Tech Start up and IBM Business Partner Synon Inc. Working together with Peter and the Directors directly, through acquisitions, KAZ became the most successful IT IPO float of the year in 2003 when the company sold for $340m.
Based on this success, referrals to our team grew and while our sweet spot remains B2B tech companies, as our long term clients and captains of industry have branched into other sectors, so have we! We’ve had extraordinary wins with B2C, consumer, NFP, professional services and education and run Australia’s largest community campaigns too. Life at Taurus, is about doing great work with people we like.
Industries we work with
Banking and Finance
Green and Environmental
In the Taurus Network - Our friends & Partners
Feedback from our Clients
Charmaine Terry“Having worked with Sharon on the AmCham Women in Management Committee I respect and admire her ability to "think outside the box" to produce creative solutions. Sharon is an ideal team member, exhibiting intelligence and efficiency to identify new opportunities from emerging market trends and work effectively with peers to resolve business issues promptly. Her client commitment and focus means she successfully produces results that are aligned to their business strategies. As a working mother she is empathetic to women's needs. Sharon is a delight to work with and has my highest recommendation, respect and regard.”
Stellar Group, General Manager Sales, Scott Deane"We went to Taurus for PR, but in doing so, ended up with so much more- a new strategic process for our product and service offering. Internally we were very happy with the approach and saw great possibilities with it."
Bible Society CEO, Daniel Willis“We saw Taurus as an extension of our own team. The constant communication was superb and out working relationship was a pleasure. The overall return on investment was fantastic.”
KAZ Group, General Manager, Marketing & Communications, Kevin Ryder"With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high-level strategic PR advice from experts. Working with Taurus has helped us mature our entire PR approach."
MPower, Managing Director, Paul Sharp“The work we did with Taurus in strengthening our brand, was a key reason to MPower being awarded a major project in a new market in engineering excellence.”
Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder"Taurus are our right hand when it comes to PR and Marketing Services. With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high level strategic PR advice from experts. The team are highly responsive and totally dependable. Working with Taurus has helped us mature our entire PR approach."
CEO Magazine, Managing Director, Daniel Di Loreto“After considering numerous PR and Marketing agencies that excel in the business and executive space, one stood out from the crowd – Taurus Marketing. After talking to Sharon, Valerie and the team, it was evident that we had made the right decision by commissioning Taurus Marketing to undertake the scope of work. The team provided a strategic vision and direction followed by a sharp execution, which delivered results that exceeded our expectations.”
Esker Software, Former Marketing Co-ordinator, Anna Mascarello“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
MPower, Managing Director, Paul Sharp“The Taurus team listened, heard us, formed their opinions, were very professional and delivered what they said they would deliver. It was this project that resulted in the step change in revenue in excess of 20% over a year and half since the re-branding exercise.”
Kineo APAC, Managing Director, Vicky Bartolacci“Before Taurus, I did not see the value in social media and was reluctant to embrace it. Taurus provided me with much needed knowledge, support and a helping hand including encouragement. Through solid education, it allowed me to become self-sufficient and no longer found social media difficult or something I needed to procrastinate.”
Advance – Association
Client Services Outcome
The Taurus team divided their approach to the awards into various strategies: Profiling the organisation itself, the CEO Serafina and those nominees for the awards. The results were outstanding and all parties worked together as a team. The nominees assisted with their own story and were profiled (some for the first time) in mainstream media on broadcast, radio and mainline dailies. The drip of news coverage ran for six months leading up to the event. On the night of the awards, journalists were invited to cover the breaking news when Greg Norman was announced as the Australian of the Year 2015.