23 years, 1000 brands, with people we ‘get’ across industry
Taurus began in 1995 when founder Sharon Williams was personally chosen by Tech Entrepreneur Peter Kazacos, former CEO of The KAZ Group to help build the KAZ brand into the largest IT services company in Australia. Peter sought and selected Sharon personally from her international reputation with Global Tech Start up and IBM Business Partner Synon Inc. Working together with Peter and the Directors directly, through acquisitions, KAZ became the most successful IT IPO float of the year in 2003 when the company sold for $340m.
Based on this success, referrals to our team grew and while our sweet spot remains B2B tech companies, as our long term clients and captains of industry have branched into other sectors, so have we! We’ve had extraordinary wins with B2C, consumer, NFP, professional services and education and run Australia’s largest community campaigns too. Life at Taurus, is about doing great work with people we like.
Industries we work with
Banking and Finance
Green and Environmental
In the Taurus Network - Our friends & Partners
Feedback from our Clients
Datacom, Business Development Manager, Frank Mastronardo"Before Taurus, we weren’t even on the media’s radar; now we have a steady stream of coverage."
MPower, Managing Director, Paul Sharp“The Taurus team listened, heard us, formed their opinions, were very professional and delivered what they said they would deliver. It was this project that resulted in the step change in revenue in excess of 20% over a year and half since the re-branding exercise.”
Former Channel 7 , Robyn Foyster“Sharon Williams is a consummate professional. Sharon has appeared numerous times on Sunrise to talk about her role as a working mother and in her capacity as the CEO of Taurus Marketing. In my view, Sharon's enormous expertise on issues affecting women, experience in research, policy analysis and communication skills make her highly qualified.”
PACT Global, Director, Colin Morris“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”
Partner, Cor Cordis, Alan Walker“The performance of the Taurus team was excellent, they were very responsive, knowledgeable, professional and gave the impression that they were dedicating a lot of time and effort to the engagement.”
CEO, ABCC, David McCredie"The ABCC has benefited from a long and successful relationship with Taurus. As our business has grown and adapted to the change in political landscape, so too has the offering from Taurus. Thanks to their hard work, the Chamber has been presented with opportunities to share our insights into issues including Brexit, infrastructure and fintech, and speakers at our events recently garnered significant media attention through our platform. I look forward to continuing to work with Taurus in 2018."
Osteoporosis Australia, CEO, Judy Stenmark“For our 2003 Bone Ball, we found Taurus innovative and efficient. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience.”
MYOB, Chief Strategy Officer , Dominic O’Hanlon“Sharon in particular, but a number of her staff as well, have helped me in the way I think about the business and the way that I build the brand, not in the way I build the brand for myself personally, but how I build the brand for the company. I think I’ve gained more from Taurus, not by using them to do what I wanted to do, but by listening to what they advice me to do. It’s like if you sit in a room with a business mentor, or a coach or somebody that really has a depth of knowledge in their chosen field, that’s certainly something that Taurus brings to the table and has brought to the table for me throughout the last fifteen years of my career.”
Napoleon Perdis, Emanuel Perdis“Taurus is very well connected in terms of the necessary talent they need to complement their skills base and the people they bring in. Overall I’d rate the TaurusProfile and Taurus Engage services a nine out of ten."
Objective Assessment, Managing Director, Beverley Jones“The responsibility to sell is still yours – Taurus gives you the tools to do it! Without professional marketing you risk looking like an amateur and in today’s business world no one wants to deal with an amateur.”
Advance – Association
Client Services Outcome
The Taurus team divided their approach to the awards into various strategies: Profiling the organisation itself, the CEO Serafina and those nominees for the awards. The results were outstanding and all parties worked together as a team. The nominees assisted with their own story and were profiled (some for the first time) in mainstream media on broadcast, radio and mainline dailies. The drip of news coverage ran for six months leading up to the event. On the night of the awards, journalists were invited to cover the breaking news when Greg Norman was announced as the Australian of the Year 2015.