23 years, 1000 brands, with people we ‘get’ across industry
Taurus began in 1995 when founder Sharon Williams was personally chosen by Tech Entrepreneur Peter Kazacos, former CEO of The KAZ Group to help build the KAZ brand into the largest IT services company in Australia. Peter sought and selected Sharon personally from her international reputation with Global Tech Start up and IBM Business Partner Synon Inc. Working together with Peter and the Directors directly, through acquisitions, KAZ became the most successful IT IPO float of the year in 2003 when the company sold for $340m.
Based on this success, referrals to our team grew and while our sweet spot remains B2B tech companies, as our long term clients and captains of industry have branched into other sectors, so have we! We’ve had extraordinary wins with B2C, consumer, NFP, professional services and education and run Australia’s largest community campaigns too. Life at Taurus, is about doing great work with people we like.
Industries we work with
Banking and Finance
Green and Environmental
In the Taurus Network - Our friends & Partners
Feedback from our Clients
TeleWare Australia and New Zealand, General Manager, Mike Blanchard"We don't sell direct so we were an unknown brand in the market. We had spent a lot of money supporting our channel's branding to the point where one of the channel was bought by Telstra. We decided to position Teleware independently from the channel, but it was no good relying on advertising to achieve this. We needed a PR agency that was local and we chose Taurus to educate the market in a cost-effective way."
CEO, ABCC, David McCredie"The ABCC has benefited from a long and successful relationship with Taurus. As our business has grown and adapted to the change in political landscape, so too has the offering from Taurus. Thanks to their hard work, the Chamber has been presented with opportunities to share our insights into issues including Brexit, infrastructure and fintech, and speakers at our events recently garnered significant media attention through our platform. I look forward to continuing to work with Taurus in 2018."
Stellar Group, General Manager Sales, Scott Deane"We went to Taurus for PR, but in doing so, ended up with so much more- a new strategic process for our product and service offering. Internally we were very happy with the approach and saw great possibilities with it."
Playoust Churcher, Managing Director, Brett Churcher“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
RiTract, Managing Director, Rupert Northcott“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
Navigator, Managing Director, Nick Crawley“We utilize the collateral in the reception area of our office to demonstrate our philosophy of professionalism. The suite shows out expertise in a snapshot. Taurus was able to deliver a highly professional, cost effective and efficient sales collateral suite. We have had nothing but positive feedback from clients and prospects that have utilized the sales pack.”
Windsurfing Champion, Allison Shreeve“I just really love everyone here at Taurus, so whenever I hear the name Taurus or if I hear the name Sharon, or if we’re talking about her I always think of my wonderful friends here.”
Hewsons, CEO, Richard Hewson“Taurus' ability to open doors in the media is excellent; we are now quoted as an authority in tier one publications. A major strength of Taurus' is their Strategic Messaging product. Becoming clear on our messages has been a key step in communicating effectively with our market.”
AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
Aussiepay, Managing Director, Dean Morelli“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
Advance – Association
Client Services Outcome
The Taurus team divided their approach to the awards into various strategies: Profiling the organisation itself, the CEO Serafina and those nominees for the awards. The results were outstanding and all parties worked together as a team. The nominees assisted with their own story and were profiled (some for the first time) in mainstream media on broadcast, radio and mainline dailies. The drip of news coverage ran for six months leading up to the event. On the night of the awards, journalists were invited to cover the breaking news when Greg Norman was announced as the Australian of the Year 2015.