23 years, 1000 brands, with people we ‘get’ across industry
Taurus began in 1995 when founder Sharon Williams was personally chosen by Tech Entrepreneur Peter Kazacos, former CEO of The KAZ Group to help build the KAZ brand into the largest IT services company in Australia. Peter sought and selected Sharon personally from her international reputation with Global Tech Start up and IBM Business Partner Synon Inc. Working together with Peter and the Directors directly, through acquisitions, KAZ became the most successful IT IPO float of the year in 2003 when the company sold for $340m.
Based on this success, referrals to our team grew and while our sweet spot remains B2B tech companies, as our long term clients and captains of industry have branched into other sectors, so have we! We’ve had extraordinary wins with B2C, consumer, NFP, professional services and education and run Australia’s largest community campaigns too. Life at Taurus, is about doing great work with people we like.
Industries we work with
Banking and Finance
Green and Environmental
In the Taurus Network - Our friends & Partners
Feedback from our Clients
Head of Marketing, Sentral Education, Yusuf PingarThe four week long campaign was a great success. John and Shazana worked hard to engage with the audience, follow-up on our requests and generated 15 user generated comments which were either feedback on our product, or testimonials. The quality of these was also superb and we were able to use them in various assets in addition to rich content for our social pages.
Esker Software, Managing Director, James Elkington"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
Bible Society CEO, Daniel Willis"Taurus came into the campaign at the last minute, but created a huge impact with the press. The number of media hits was exceptional and more than we ever imagined. A highlight for us was the sheer scope of media we gained, prime time television, national radio, daily newspapers and online. The campaign is now being used by three University’s as a marketing case study due to its phenomenal success."
Charmaine Terry“Having worked with Sharon on the AmCham Women in Management Committee I respect and admire her ability to "think outside the box" to produce creative solutions. Sharon is an ideal team member, exhibiting intelligence and efficiency to identify new opportunities from emerging market trends and work effectively with peers to resolve business issues promptly. Her client commitment and focus means she successfully produces results that are aligned to their business strategies. As a working mother she is empathetic to women's needs. Sharon is a delight to work with and has my highest recommendation, respect and regard.”
Artis Group, CEO & Board Member, Mark Bennett“Taurus demonstrate that our business success is paramount and I feel I have a genuine partner. We could not be happier with their service, guidance and delivery. You really feel they are on side with experienced counsel.”
Playoust Churcher, Managing Director, Brett Churcher“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”
Former KAZ Computer Services Ltd, Marketing Executive, Marnie Withers"Taurus work with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent coverage time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
Napoleon Perdis, Emanuel Perdis“Through the TaurusEngage process, we gained perspective and clarity on our social media presence. It also revealed the need for integration with and across all my activities to create a stronger, more united presence for the Napoleon Perdis brand.”
ConnXion, CEO, David Colvin“Taurus has a genuine focus on its client’s success, which builds trust between you. They are big about results.”
TeleWare Australia and New Zealand, General Manager, Richard Adams“Absolutely outstanding! Taurus has got the market completely wired. We’re getting a lot of press – we couldn’t have picked a better agency for PR. Taurus knows our industry, knows the media, and their long-term success with client relationships in the US proved distance was no barrier to them. Our aim was to educate our market in the most cost-effective way and Taurus has achieved this. Before, it was a matter of ‘Teleware – who?’, now it’s ‘Teleware – I’ve heard of them’. Taurus and the people behind the organisation – I trust implicitly with my business!”
Advance – Association
Client Services Outcome
The Taurus team divided their approach to the awards into various strategies: Profiling the organisation itself, the CEO Serafina and those nominees for the awards. The results were outstanding and all parties worked together as a team. The nominees assisted with their own story and were profiled (some for the first time) in mainstream media on broadcast, radio and mainline dailies. The drip of news coverage ran for six months leading up to the event. On the night of the awards, journalists were invited to cover the breaking news when Greg Norman was announced as the Australian of the Year 2015.