TaurusAccelerator™

ENTREPRENEUR ACCELERATOR

In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.

Since 1995, we have helped over 1000 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Frank O’Halloran, Ian Kiernan and Dominic O’Hanlon.

If you want to establish and grow your business, and even take your company through to ASX Listing, call us now.

 

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“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

Where do you start?

The TaurusAccelerator™ program will:

  • Check on your business and sales objectives
  • Messaging and positioning session to align your brand
  • Establish key messages
  • Evaluate your brand
  • Renew your collateral
  • Renew the website
  • Developing a case study and testimonial suite
  • Review you database strategy
  • Refine the sales kit
  • Lead Generation programs
  • Develop a PR Media Kit
  • Plan an initial PR program
  • A marketing plan
  • Creative and Design
  • Training internal staff towards greater focus
  • Measure success

Integrated business, marketing

Regardless of whether you are an established company or a new entity we offer you a one-stop service. Based on the unique TaurusBullseye© Methodology, we provide integrated business, marketing and public relations services, keeping the end goal – The Bullseye – in view.

Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget to make your marketing happen. We start by helping you prioritize your needs and identify the best tactics to meet your objectives. We understand business and we understand your market.

“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”

Mike Blanchard, MD, TeleWare

“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”

Frank Woods, Managing Director, ATS Training Systems

“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”

Lena Malouf, Lena Malouf Events (a Platinum Events Company)

“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”

Peter Kazacos, Managing Director, KAZ

“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”

Sam Riley, Managing Director, Ansarada

“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”

Judy Stenmark, CEO, Osteoporosis Australia

taurus marketing checklist

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If thinking about Marketing is blowing your mind, check out this free questionnaire to guide your journey!

 

Feedback from our Clients

Windsurfing Champion, Allison Shreeve

“I just really love everyone here at Taurus, so whenever I hear the name Taurus or if I hear the name Sharon, or if we’re talking about her I always think of my wonderful friends here.”
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Exhibition Supplier, Ben Russell

“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
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Former Prosperity Advisers, Anne Adams

“Taurus has been a great asset for us to be able to secure media coverage and build connection with industry media in a meaningful way. I have always found the team to be responsive, strategic and to offer advice and ideas when needed. The Taurus team have always been there to assist when we needed it and are supportive during tight deadlines and equally understanding of our internal processes. When we needed encouragement, ideas or prodding to deliver, they were there for us. The relationship has evolved over time to be close and personalised which is rewarding both professionally and personally. Our practice has benefited from the volume and breadth of media exposure of the right sort by working the experienced team at Taurus for over 4 years.”
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Head of Marketing, Sentral Education, Yusuf Pingar

"Regular reporting and value-added feedback on each aspect of the PR program was provided throughout and expectations were well managed. The Taurus team is friendly, approachable and professional and this makes it easy for a client to share ideas, challenge norms and explore the best ways of getting results in a competitive market. Sentral wasn’t big on PR but Taurus has definitely provided us with the right platform; as our trusted PR partner, I feel confident in our PR journey with Taurus and we’ve already started seeing results.”
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Insentra, CEO, Ronnie Altit

"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
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MYOB, Chief Strategy Officer , Dominic O’Hanlon

“Sharon in particular, but a number of her staff as well, have helped me in the way I think about the business and the way that I build the brand, not in the way I build the brand for myself personally, but how I build the brand for the company. I think I’ve gained more from Taurus, not by using them to do what I wanted to do, but by listening to what they advice me to do. It’s like if you sit in a room with a business mentor, or a coach or somebody that really has a depth of knowledge in their chosen field, that’s certainly something that Taurus brings to the table and has brought to the table for me throughout the last fifteen years of my career.”
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University of Sydney Student, Fei

“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention. Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
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MPower, Managing Director, Paul Sharp

“The work we did with Taurus in strengthening our brand, was a key reason to MPower being awarded a major project in a new market in engineering excellence.”
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Miller Heima, GM, Martin Sparkes

“Sharon recently spoke at our annual Sales Performance Summit around Social media and “A New Age for Sales”. She is clearly an expert in this field and spoke passionately about the subject which is certainly still new to Sales People in a complex B2B sales environment. Her presentation opened many eyes to what sales people could, and should be doing more of. An incredible number of participants commented after the session they will update their LinkedIn profile first thing tomorrow! I hope they do, meaning Sharon helped make a behavioural change.”
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Aussiepay, Managing Director, Dean Morelli

“When Workchoices legislation was as its most topical, Aussiepay appeared in the media 23 times, including four interviews in The Australian Financial Review over the course of eight days.”
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Testimonal image 01 min

Doughlish – Food

Client Services Outcome

“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”

Adam Caspary, Founder, Doughlish

Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!