Our clients come back to us time and time again.

TaurusAccelerator™

ENTREPRENEUR ACCELERATOR

In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.

Since 1995, we have helped over 1000 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Frank O’Halloran, Ian Kiernan and Dominic O’Hanlon.

If you want to establish and grow your business, and even take your company through to ASX Listing, call us now.

 

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“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

Where do you start?

The TaurusAccelerator™ program will:

  • Check on your business and sales objectives
  • Messaging and positioning session to align your brand
  • Establish key messages
  • Evaluate your brand
  • Renew your collateral
  • Renew the website
  • Developing a case study and testimonial suite
  • Review you database strategy
  • Refine the sales kit
  • Lead Generation programs
  • Develop a PR Media Kit
  • Plan an initial PR program
  • A marketing plan
  • Creative and Design
  • Training internal staff towards greater focus
  • Measure success

Integrated business, marketing

Regardless of whether you are an established company or a new entity we offer you a one-stop service. Based on the unique TaurusBullseye© Methodology, we provide integrated business, marketing and public relations services, keeping the end goal – The Bullseye – in view.

Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget to make your marketing happen. We start by helping you prioritize your needs and identify the best tactics to meet your objectives. We understand business and we understand your market.

“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”

Mike Blanchard, MD, TeleWare

“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”

Frank Woods, Managing Director, ATS Training Systems

“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”

Lena Malouf, Lena Malouf Events (a Platinum Events Company)

“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”

Peter Kazacos, Managing Director, KAZ

“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”

Sam Riley, Managing Director, Ansarada

“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”

Judy Stenmark, CEO, Osteoporosis Australia

taurus marketing checklist

Download our free Marketing Checklist

If thinking about Marketing is blowing your mind, check out this free questionnaire to guide your journey!

 

Feedback from our Clients

ConnXion, CEO, David Colvin

“It makes sound business sense for a company of our size and needs to work with an agency that offers a broad range of marketing, PR and creative services. I use Taurus as my marketing department.”
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FHIT by Lauren Hannaford, CEO & Founder, Lauren Hannaford

“Taurus has helped grow not only my profile within the fitness and entertainment industry but has also expanded the profile of FHIT my online business into the corporate and entrepreneurial space. Working with the team at Taurus has been nothing short of amazing. Their communication, delivery and overall enthusiasm for my campaign has made working with them easy and enjoyable.”
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Insentra, CEO, Ronnie Altit

"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
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Artis Group, CEO & Board Member, Mark Bennett

“Taurus demonstrate that our business success is paramount and I feel I have a genuine partner. We could not be happier with their service, guidance and delivery. You really feel they are on side with experienced counsel.”
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KAZ Computer Services Ltd, Marketing Executive, Marnie Withers

"I have worked with Sharon and the Taurus team for over 15yrs. Her expertise in creating case studies for KAZ, and then Telstra after KAZ was sold, were instrumental in building the KAZ brand for sale from as early as 1995. Taurus created over 30 case studies for me during that time, as well as providing general business, marketing, events, PR and consulting advice to me personally, my Directors and my marketing team. The case study process was smooth and exceeded my expectations in terms of delivery, adherence to deadlines, quality, design and the range and depth of comment Taurus were able to extract from KAZ and Telstra customers with their full permission. I have no concerns that Taurus would be a reliable and competent supplier for Microsoft."
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Osteoporosis Australia, CEO, Judy Stenmark

"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
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Head of Marketing, Sentral Education, Yusuf Pingar

The four week long campaign was a great success. John and Shazana worked hard to engage with the audience, follow-up on our requests and generated 15 user generated comments which were either feedback on our product, or testimonials. The quality of these was also superb and we were able to use them in various assets in addition to rich content for our social pages.
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Avocent, Marketing Director, Brendan Walsh

“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
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Exhibition Supplier, Ben Russell

“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
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Former Stellar Group General Manager Sales, Scott Deane

“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
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Testimonal image 01 min

Doughlish – Food

Client Services Outcome

“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”

Adam Caspary, Founder, Doughlish

Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!