In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us 16 years later. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.
Since 1995, we have helped over 100 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Richard Hewson, Ian Kiernan and Dominic O’Hanlon.
If you want to establish and grow your business, and even take your company through to float, call us now.
Where do you start?
The TaurusAccelerator™ program will:
- Check on your business and sales objectives
- Messaging and positioning session to align your brand
- Establish key messages
- Evaluate your brand
- Renew your collateral
- Renew the website
- Developing a case study and testimonial suite
- Review you database strategy
- Refine the sales kit
- Lead Generation programs
- Develop a PR Media Kit
- Plan an initial PR program
- A marketing plan
- Creative and Design
- Training internal staff towards greater focus
- Measure success
GiggedIn – Music
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
Regardless of whether you are an established company or a new entity, if you don’t grow you will go backwards. We offer you a simple one-stop service. We provide integrated business, marketing and public relations services, we keep the bigger picture in of your business in view and come up with ideas that work to maximum effect for you.
Our senior consultants will work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget, to make you marketing happen. We start by helping you prioritize your needs and identifying the best options and projected results. We understand small business and we understand you market.
“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”
Kate Lopez, Out There Productions
“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”
Mike Blanchard, MD, TeleWare
“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”
Frank Woods, Managing Director, ATS Training Systems
“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”
Lena Malouf, Lena Malouf Events (a Platinum Events Company)
“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”
Peter Kazacos, Managing Director, KAZ
“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”
Sam Riley, Managing Director, Ansarada
“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”
Judy Stenmark, CEO, Osteoporosis Australia
Feedback from our Clients
Esker Software, Former Marketing Co-ordinator, Anna Mascarello“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
Australian Businesswomen’s Network, National General Manager, Suzi Dafnis“Sharon Williams presented at the 8th Annual Businesswomen’s Seminar & Expo Day in August 2005 inspiring delegates with her passion for practical Marketing and PR solutions for small to medium sized businesses. Delegates commented that Sharon’s presentation was one of the experiences from the day that they valued most, in particular her enthusiasm, professionalism and expertise. They wanted to hear more from her. IT has been an honour to have Sharon as part of our annual conference and I hope that we have the opportunity to work together again.”
Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."
Esker Software, Managing Director, James Elkington“Taurus are THE case study experts! Among Esker operations worldwide Australia has the reputation for developing the best case studies – thanks to Taurus.”
Maxon Australia, Director, Dana Baggetto“Once we’re in a magazine the exposure and word of mouth kicks in and sales climb.”
Ansarada, Managing Director, Sam Riley“I only have to look at the way Ansarada is growing- it’s extremely successful and Taurus has played a large part in that.”
AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
RiTract, Managing Director, Rupert Northcott“We had some pretty unreasonable time requirements and Taurus was able to commit to meeting those deadlines.”
Objective Assessment, Managing Director, Beverley Jones“Without professional marketing you risk looking like an amateur and in today's business world no one wants to deal with an amateur. Taurus helped me define the business of Objective Assessment and communicate that in a compelling way. The responsibility to sell is still yours – Taurus gives you the tools to do it!”
Fraame Solutions, CEO, Gavin Wright“The results Taurus helped us achieve have definitely increased Fraame’s profile. We are a still a reasonably small company but we have a solid profile, with good awareness.”
Doughlish – Food
Client Services Outcome
“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”
Adam Caspary, Founder, Doughlish
Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!