TaurusAccelerator™

ENTREPRENEUR ACCELERATOR

In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.

Since 1995, we have helped over 1000 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Frank O’Halloran, Ian Kiernan and Dominic O’Hanlon.

If you want to establish and grow your business, and even take your company through to ASX Listing, call us now.

 

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“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

Where do you start?

The TaurusAccelerator™ program will:

  • Check on your business and sales objectives
  • Messaging and positioning session to align your brand
  • Establish key messages
  • Evaluate your brand
  • Renew your collateral
  • Renew the website
  • Developing a case study and testimonial suite
  • Review you database strategy
  • Refine the sales kit
  • Lead Generation programs
  • Develop a PR Media Kit
  • Plan an initial PR program
  • A marketing plan
  • Creative and Design
  • Training internal staff towards greater focus
  • Measure success

Integrated business, marketing

Regardless of whether you are an established company or a new entity we offer you a one-stop service. Based on the unique TaurusBullseye© Methodology, we provide integrated business, marketing and public relations services, keeping the end goal – The Bullseye – in view.

Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget to make your marketing happen. We start by helping you prioritize your needs and identify the best tactics to meet your objectives. We understand business and we understand your market.

“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”

Mike Blanchard, MD, TeleWare

“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”

Frank Woods, Managing Director, ATS Training Systems

“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”

Lena Malouf, Lena Malouf Events (a Platinum Events Company)

“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”

Peter Kazacos, Managing Director, KAZ

“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”

Sam Riley, Managing Director, Ansarada

“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”

Judy Stenmark, CEO, Osteoporosis Australia

taurus marketing checklist

Download our free Marketing Checklist

If thinking about Marketing is blowing your mind, check out this free questionnaire to guide your journey!

 

Feedback from our Clients

RiTract, Managing Director, Rupert Northcott

“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
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Aussiepay, Managing Director, Dean Morelli

“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV.Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator!What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
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Head of Marketing, Sentral Education, Yusuf Pingar

"Regular reporting and value-added feedback on each aspect of the PR program was provided throughout and expectations were well managed. The Taurus team is friendly, approachable and professional and this makes it easy for a client to share ideas, challenge norms and explore the best ways of getting results in a competitive market. Sentral wasn’t big on PR but Taurus has definitely provided us with the right platform; as our trusted PR partner, I feel confident in our PR journey with Taurus and we’ve already started seeing results.”
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Playoust Churcher, Managing Director, Brett Churcher

“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
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Esker Software, Managing Director, James Elkington

"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
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Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen

"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."
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Playoust Churcher, Managing Director, Brett Churcher

“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”
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Blackmores Ltd, Company Secretary, Cecile Cooper

“Sharon and her team demonstrated an ability to come up to speed quickly with our individual requirements providing tangible results in a very short time frame.”
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Connixon, Head of Strategy and Corporate Development , Catherine Reynolds

“Sharon is the absolute heart of Taurus and the things that Sharon holds dear, being relationships and the networks and the connections that she has, and is extremely successful at maintaining, that really forms the core of the Taurus organisation and anyone who is working at Taurus becomes part of that network.”
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Navigator, Managing Director, Nick Crawley

“We utilize the collateral in the reception area of our office to demonstrate our philosophy of professionalism. The suite shows out expertise in a snapshot. Taurus was able to deliver a highly professional, cost effective and efficient sales collateral suite. We have had nothing but positive feedback from clients and prospects that have utilized the sales pack.”
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Testimonal image 01 min

Doughlish – Food

Client Services Outcome

“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”

Adam Caspary, Founder, Doughlish

Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!