In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us 16 years later. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.
Since 1995, we have helped over 100 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Richard Hewson, Ian Kiernan and Dominic O’Hanlon.
If you want to establish and grow your business, and even take your company through to float, call us now.
Where do you start?
The TaurusAccelerator™ program will:
- Check on your business and sales objectives
- Messaging and positioning session to align your brand
- Establish key messages
- Evaluate your brand
- Renew your collateral
- Renew the website
- Developing a case study and testimonial suite
- Review you database strategy
- Refine the sales kit
- Lead Generation programs
- Develop a PR Media Kit
- Plan an initial PR program
- A marketing plan
- Creative and Design
- Training internal staff towards greater focus
- Measure success
GiggedIn – Music
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
Regardless of whether you are an established company or a new entity, if you don’t grow you will go backwards. We offer you a simple one-stop service. We provide integrated business, marketing and public relations services, we keep the bigger picture in of your business in view and come up with ideas that work to maximum effect for you.
Our senior consultants will work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget, to make you marketing happen. We start by helping you prioritize your needs and identifying the best options and projected results. We understand small business and we understand you market.
“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”
Kate Lopez, Out There Productions
“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”
Mike Blanchard, MD, TeleWare
“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”
Frank Woods, Managing Director, ATS Training Systems
“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”
Lena Malouf, Lena Malouf Events (a Platinum Events Company)
“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”
Peter Kazacos, Managing Director, KAZ
“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”
Sam Riley, Managing Director, Ansarada
“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”
Judy Stenmark, CEO, Osteoporosis Australia
Feedback from our Clients
Esker Software, Former Marketing Co-ordinator, Anna Mascarello“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
Napoleon Perdis, Emanuel Perdis"The Taurus Team are a pleasure to deal with. They are fast, effective and single-mindedly focused on deliverables. One of the most respectable Publicists I have ever met. It is a pleasure to do business with her & Taurus.”
ATS Training Systems, Managing Director, Frank Woods"We need a marketing department without investing in one, and that’s exactly what we get with Taurus.”
SecureData Group, Gina Burman"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned. The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact. Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it! The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"
KAZ Group, Managing Director, Peter Kazacos"Taurus worked with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent results time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
Exhibition Supplier, Ben Russell“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
GiggedIn, Edwin Onggo“The Taurus team were great to work with. We ended up getting a great response from a number of the mastheads and I was very happy to have them work on our project.”
Objective Assessment, Managing Director, Beverley Jones“Without professional marketing you risk looking like an amateur and in today's business world no one wants to deal with an amateur. Taurus helped me define the business of Objective Assessment and communicate that in a compelling way. The responsibility to sell is still yours – Taurus gives you the tools to do it!”
Small Business & Regional Development, Executive Director, Enterprise, Michael Cullen"Your involvement as a speaker this year has greatly contributed to this success of the program and I would like to take this opportunity to thank you personally for your time and effort in putting together your presentation. We look forward to working with you again in the future."
Hewsons, CEO, Richard Hewson“Taurus' ability to open doors in the media is excellent; we are now quoted as an authority in tier one publications. A major strength of Taurus' is their Strategic Messaging product. Becoming clear on our messages has been a key step in communicating effectively with our market.”
Doughlish – Food
Client Services Outcome
“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”
Adam Caspary, Founder, Doughlish
Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!