TaurusAccelerator™

ENTREPRENEUR ACCELERATOR

In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.

Since 1995, we have helped over 1000 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Frank O’Halloran, Ian Kiernan and Dominic O’Hanlon.

If you want to establish and grow your business, and even take your company through to ASX Listing, call us now.

TaurusAccelerator Vertical Purple

“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

Where do you start?

The TaurusAccelerator™ program will:

  • Check on your business and sales objectives
  • Messaging and positioning session to align your brand
  • Establish key messages
  • Evaluate your brand
  • Renew your collateral
  • Renew the website
  • Developing a case study and testimonial suite
  • Review you database strategy
  • Refine the sales kit
  • Lead Generation programs
  • Develop a PR Media Kit
  • Plan an initial PR program
  • A marketing plan
  • Creative and Design
  • Training internal staff towards greater focus
  • Measure success

Integrated business, marketing

Regardless of whether you are an established company or a new entity we offer you a one-stop service. Based on the unique TaurusBullseye© Methodology, we provide integrated business, marketing and public relations services, keeping the end goal – The Bullseye – in view.

Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget to make your marketing happen. We start by helping you prioritize your needs and identify the best tactics to meet your objectives. We understand business and we understand your market.

“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”

Mike Blanchard, MD, TeleWare

“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”

Frank Woods, Managing Director, ATS Training Systems

“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”

Lena Malouf, Lena Malouf Events (a Platinum Events Company)

“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”

Peter Kazacos, Managing Director, KAZ

“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”

Sam Riley, Managing Director, Ansarada

“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”

Judy Stenmark, CEO, Osteoporosis Australia

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Feedback from our Clients

KAZ Group, Managing Director, Peter Kazacos

Taurus PR expertise keeps the KAZ name at the forefront of business news. The tailored approach means we get excellent coverage time after time.
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Cybersecurity & Digital Identity Tech Entrepreneur & Investor, Ted Egan

“I highly recommend Taurus as a former customer. The Taurus team has a diverse level of skills across PR and marketing and what I like most is their ability to really get deep, learn and take developing businesses to their target market and produce results. When I first worked with Taurus they took on the challenge of filling in as an extension of my company in the marketing /PR roles. Could not have been happier. Highly recommended.”
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AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan

"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
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Australian Businesswomen’s Network, National General Manager, Suzi Dafnis

“Sharon Williams presented at the 8th Annual Businesswomen’s Seminar & Expo Day in August 2005 inspiring delegates with her passion for practical Marketing and PR solutions for small to medium sized businesses. Delegates commented that Sharon’s presentation was one of the experiences from the day that they valued most, in particular her enthusiasm, professionalism and expertise. They wanted to hear more from her. IT has been an honour to have Sharon as part of our annual conference and I hope that we have the opportunity to work together again.”
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Osteoporosis Australia, CEO, Judy Stenmark

"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
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Osteoporosis Australia, CEO, Judy Stenmark

"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
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Esker Software, Former Marketing Co-ordinator, Anna Mascarello

“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
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KAZ Group, Managing Director, Peter Kazacos

"Taurus worked with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent results time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
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Napoleon Perdis, Emanuel Perdis

“My persona in the media has been raised significantly. There is recognition and recall with regards to the coverage obtained and the things I feel important."
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Zone Labs, A Check Point Company, General Manager, Laura Yecies

"We’ve seen a significant increase in media coverage and, business wise, this definitely puts us front of mind with consumers."
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Doughlish – Food

Client Services Outcome

“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”

Adam Caspary, Founder, Doughlish

Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!