TaurusAccelerator™

ENTREPRENEUR ACCELERATOR

In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.

Since 1995, we have helped over 1000 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Frank O’Halloran, Ian Kiernan and Dominic O’Hanlon.

If you want to establish and grow your business, and even take your company through to ASX Listing, call us now.

 

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“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

Where do you start?

The TaurusAccelerator™ program will:

  • Check on your business and sales objectives
  • Messaging and positioning session to align your brand
  • Establish key messages
  • Evaluate your brand
  • Renew your collateral
  • Renew the website
  • Developing a case study and testimonial suite
  • Review you database strategy
  • Refine the sales kit
  • Lead Generation programs
  • Develop a PR Media Kit
  • Plan an initial PR program
  • A marketing plan
  • Creative and Design
  • Training internal staff towards greater focus
  • Measure success

Integrated business, marketing

Regardless of whether you are an established company or a new entity we offer you a one-stop service. Based on the unique TaurusBullseye© Methodology, we provide integrated business, marketing and public relations services, keeping the end goal – The Bullseye – in view.

Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget to make your marketing happen. We start by helping you prioritize your needs and identify the best tactics to meet your objectives. We understand business and we understand your market.

“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”

Kate Lopez, Out There Productions

“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”

Mike Blanchard, MD, TeleWare

“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”

Frank Woods, Managing Director, ATS Training Systems

“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”

Lena Malouf, Lena Malouf Events (a Platinum Events Company)

“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”

Peter Kazacos, Managing Director, KAZ

“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”

Sam Riley, Managing Director, Ansarada

“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”

Judy Stenmark, CEO, Osteoporosis Australia

taurus marketing checklist

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If thinking about Marketing is blowing your mind, check out this free questionnaire to guide your journey!

 

Feedback from our Clients

Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen

"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."
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Multiactive Software Pty Ltd, , Marketing Manager, James Granter

“As a boutique agency Taurus has a reputation for personalised service and extra attention that is hard to find among larger agencies. We heard about Taurus from another client who was extremely impressed with the amount of media coverage they had achieved in a short time.”
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Napoleon Perdis, Emanuel Perdis

“Through the TaurusEngage process, we gained perspective and clarity on our social media presence. It also revealed the need for integration with and across all my activities to create a stronger, more united presence for the Napoleon Perdis brand.”
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CEO, ABCC, David McCredie

"The ABCC has benefited from a long and successful relationship with Taurus. As our business has grown and adapted to the change in political landscape, so too has the offering from Taurus. Thanks to their hard work, the Chamber has been presented with opportunities to share our insights into issues including Brexit, infrastructure and fintech, and speakers at our events recently garnered significant media attention through our platform. I look forward to continuing to work with Taurus in 2018."
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RiTract, Former Managing Director, Rupert Northcott

“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
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Playoust Churcher, Managing Director, Brett Churcher

“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”
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CEO Magazine, Managing Director, Daniel Di Loreto

“After considering numerous PR and Marketing agencies that excel in the business and executive space, one stood out from the crowd – Taurus Marketing. After talking to Sharon, Valerie and the team, it was evident that we had made the right decision by commissioning Taurus Marketing to undertake the scope of work. The team provided a strategic vision and direction followed by a sharp execution, which delivered results that exceeded our expectations.”
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AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan

"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
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Napoleon Perdis, Emanuel Perdis

"The Taurus Team are a pleasure to deal with. They are fast, effective and single-mindedly focused on deliverables. One of the most respectable Publicists I have ever met. It is a pleasure to do business with her & Taurus.”
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Esker Software, Former Marketing Co-ordinator, Anna Mascarello

“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
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Testimonal image 01 min

Doughlish – Food

Client Services Outcome

“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”

Adam Caspary, Founder, Doughlish

Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!