TaurusAccelerator™
ENTREPRENEUR ACCELERATOR
In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.
Since 1995, we have helped over 1000 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Frank O’Halloran, Ian Kiernan and Dominic O’Hanlon.
If you want to establish and grow your business, and even take your company through to ASX Listing, call us now.
“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”
Kate Lopez, Out There Productions
Where do you start?
The TaurusAccelerator™ program will:
- Check on your business and sales objectives
- Messaging and positioning session to align your brand
- Establish key messages
- Evaluate your brand
- Renew your collateral
- Renew the website
- Developing a case study and testimonial suite
- Review you database strategy
- Refine the sales kit
- Lead Generation programs
- Develop a PR Media Kit
- Plan an initial PR program
- A marketing plan
- Creative and Design
- Training internal staff towards greater focus
- Measure success
Integrated business, marketing
Regardless of whether you are an established company or a new entity we offer you a one-stop service. Based on the unique TaurusBullseye© Methodology, we provide integrated business, marketing and public relations services, keeping the end goal – The Bullseye – in view.
Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget to make your marketing happen. We start by helping you prioritize your needs and identify the best tactics to meet your objectives. We understand business and we understand your market.
“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”
Kate Lopez, Out There Productions
“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”
Mike Blanchard, MD, TeleWare
“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”
Frank Woods, Managing Director, ATS Training Systems
“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”
Lena Malouf, Lena Malouf Events (a Platinum Events Company)
“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”
Peter Kazacos, Managing Director, KAZ
“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”
Sam Riley, Managing Director, Ansarada
“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”
Judy Stenmark, CEO, Osteoporosis Australia
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If thinking about Marketing is blowing your mind, check out this free questionnaire to guide your journey!
Feedback from our Clients
Avocent, Marketing Director, Brendan Walsh
“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”KAZ Group, General Manager, Marketing & Communications, Kevin Ryder
"With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high-level strategic PR advice from experts. Working with Taurus has helped us mature our entire PR approach."Cybertrust, General Manager of Commercial Sales, Jennie McLaughlin
“In Taurus we have a whole team at our fingertips, from writing brochures that translate our industry jargon into plain English, to slick creative and events that go off without a hitch. We turn on senior resource like a tap.”SecureData Group, Gina Burman
"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned.The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact.Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it!The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"GiggedIn, Edwin Onggo
“The Taurus team were great to work with. We ended up getting a great response from a number of the mastheads and I was very happy to have them work on our project.”ConnXion, CEO, David Colvin
“It makes sound business sense for a company of our size and needs to work with an agency that offers a broad range of marketing, PR and creative services. I use Taurus as my marketing department.”Aussiepay, Managing Director, Dean Morelli
“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV.Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator!What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”Partner, Cor Cordis, Alan Walker
“We needed immediate media strategy to deal with a new engagement that was highly political – I chose Taurus because the team presented themselves professionally and I had a good feeling that they could deliver what was required. I would absolutely recommend future businesses to Taurus. They have demonstrated that they can deliver on the brief and are very client focused. Taurus proved good value for money and have continued to provide advice and feedback after the engagement.”KAZ Group, Former Managing Director, Peter Kazacos
"For me, the main benefit I’ve found is that Taurus raised our profile and helped us become recognized as a brand. With the publicity generated we’ve received recognition in the marketplace, improved our image to staff, customers and suppliers and collected a large number of referrals."Napoleon Perdis, Emanuel Perdis
“Through the TaurusEngage process, we gained perspective and clarity on our social media presence. It also revealed the need for integration with and across all my activities to create a stronger, more united presence for the Napoleon Perdis brand.”
Doughlish – Food
Client Services Outcome
“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”
Adam Caspary, Founder, Doughlish
Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!
Talk to us today.
We invite you to get in touch and we look forward to hearing from you
Level 22, Tower 3, Barangaroo Avenue
Sydney CBD, 2000 NSW Australia.
Call us on 02 9415 4528
