In 1995, we were asked by entrepreneur and founder Peter Kazacos to help establish and grow the brand of his IT services company KAZ Group. It is a relationship that has stood the test of time and the co-founding KAZ Directors still work with us. We helped position the KAZ Group as one of Australia’s leading IT outsourcers, assisted them with their IPO float in 2000, the acquisition of Aspect in 2001, and through to the sale of KAZ to Telstra for some $356 million in 2007. Peter was our founding client and kick-started the Taurus enthusiasm to work with smart, successful entrepreneurs.
Since 1995, we have helped over 1000 entrepreneurs launch their businesses and personal brands in a wide range of industries from IT to beauty to sporting icons. We have been fortunate enough to assist corporate legends and industry leaders including Napoleon Perdis, Michael Bevan, James Elkington, Frank O’Halloran, Ian Kiernan and Dominic O’Hanlon.
If you want to establish and grow your business, and even take your company through to ASX Listing, call us now.
Where do you start?
The TaurusAccelerator™ program will:
- Check on your business and sales objectives
- Messaging and positioning session to align your brand
- Establish key messages
- Evaluate your brand
- Renew your collateral
- Renew the website
- Developing a case study and testimonial suite
- Review you database strategy
- Refine the sales kit
- Lead Generation programs
- Develop a PR Media Kit
- Plan an initial PR program
- A marketing plan
- Creative and Design
- Training internal staff towards greater focus
- Measure success
Regardless of whether you are an established company or a new entity we offer you a one-stop service. Based on the unique TaurusBullseye© Methodology, we provide integrated business, marketing and public relations services, keeping the end goal – The Bullseye – in view.
Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget to make your marketing happen. We start by helping you prioritize your needs and identify the best tactics to meet your objectives. We understand business and we understand your market.
“Taurus Marketing undertook a 360-degrees evaluation of our company, and helped us define what type of events company we are in the marketplace now, and where we want to be in the future.”
Kate Lopez, Out There Productions
“Absolutely outstanding! Taurus have got the market completely wired. We couldn’t have picked a better agency for PR.”
Mike Blanchard, MD, TeleWare
“The Taurus team made sure we had the right number of choices. They asked the right questions and their knowledge and guidance made each decision easy, saving us time and money.”
Frank Woods, Managing Director, ATS Training Systems
“Taurus work as my extended marketing department, advising me on ideas and helping me plan. The Taurus team assisted me to re-brand my company and gave us a smarter, up-to-the-minute look.”
Lena Malouf, Lena Malouf Events (a Platinum Events Company)
“The mentoring my team received from Taurus was invaluable. Taurus worked alongside the graduates while they gradually took over more responsibility. They learnt to do everything to the highest standard which is reflected in our marketing approach now.”
Peter Kazacos, Managing Director, KAZ
“Taurus is our special counsel. They are more than a marketing agency – they are business consultants to us.”
Sam Riley, Managing Director, Ansarada
“The Taurus team are innovative, efficient and possess an appropriate sense of urgency to progress projects. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.”
Judy Stenmark, CEO, Osteoporosis Australia
Feedback from our Clients
Doughlish“Yes 100% if I was in the same position I would do the exact same thing again. I’d definitely recommend it to others and if I was to do something else (create another business) I would go down the same or very similar path again for sure. We’re definitely really happy with how it all came out and what result it got us.”
Doughlish“I didn’t have any reference point in what to expect – hesitant to go ahead because we felt we could it ourselves or at least try and reach out different media outlet and try and get info and product across. But Having said that we’re really happy we went with Taurus, because of what’s come out of it such high-quality articles, very well written and big media publications we are super happy with it is super aligned with our target market. And we definitely wouldn’t have been able to get that kind of quality ourselves.”
Cybersecurity & Digital Identity Tech Entrepreneur & Investor, Ted Egan“I highly recommend Taurus as a former customer. The Taurus team has a diverse level of skills across PR and marketing and what I like most is their ability to really get deep, learn and take developing businesses to their target market and produce results. When I first worked with Taurus they took on the challenge of filling in as an extension of my company in the marketing /PR roles. Could not have been happier. Highly recommended.”
Cybertrust, General Manager of Commercial Sales, Jennie McLaughlin“In Taurus we have a whole team at our fingertips, from writing brochures that translate our industry jargon into plain English, to slick creative and events that go off without a hitch. We turn on senior resource like a tap.”
Objective Assessment, Managing Director, Beverley Jones“The responsibility to sell is still yours – Taurus gives you the tools to do it! Without professional marketing you risk looking like an amateur and in today’s business world no one wants to deal with an amateur.”
PACT Global, Director, Colin Morris“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”
Playoust Churcher, Managing Director, Brett Churcher“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
Navigator, Managing Director, Nick Crawley“Having the Messaging and Positioning report at the early stages of our relationship with Taurus was great. It enabled us to focus exactly where we were now and gave us a clear indication of where we should be heading.”
Former Stellar Group General Manager Sales, Scott Deane“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
PACT Global, Director, Colin Morris“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
Doughlish – Food
Client Services Outcome
“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”
Adam Caspary, Founder, Doughlish
Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!