Amid the growing use of AI by businesses, with a recent report uncovering that nearly two-thirds of companies intend to restructure this year to allow for generative AI adoption and the introduction of AI leadership roles, questions around whether it lives up to the hype have emerged.
Domo Principal Technology Strategist Brad Kasell, a regular media commentator, was recently called on by Tier 1 tech publication Information Age to weigh in on the AI debate—and whether or not the emerging tech is overhyped. His insights underscore the importance of staying informed about current events and reflect on the advantages of integrated marketing communication (IMC) in navigating and communicating the real impacts of AI. Kasell’s perspective offers a critical look at the benefits of public relations in shaping a more balanced view of AI’s potential and limitations.
He declared the AI “honeymoon is kind of over”, as we enter an era where businesses and individuals will uncover if AI can really deliver. He said: “That’s not necessarily a bad thing. I think it’s a necessary thing. And so now we’ll see if AI can really deliver. People are questioning, ‘Where’s my return on investment? Where’s the impact?’…It’s a bit of an inflection point – a bit of a turning point for AI.”
Read more of Brad’s insightful opinions here