Taurus understands the business of entrepreneurs new to PR
Sentral Education is a rising EduTech provider, servicing over 1,900 schools across Australia and helping to increase productivity and efficiency, so teachers can be freed to spend more time in the classroom. The company is 100% Australian-owned and creates software solutions designed for all school environments, seamlessly managing school administration, student data and more.
Sentral enlists the reputation of Taurus in the education sector
The Sentral team had not approached media relations before and Taurus was engaged to break new marketing territory and announce their new product Class Builder. The Sentral team were slightly nervous and sceptical of the power of PR. But Sentral was especially impressed with the Taurus team’s understanding of education and the time the team took to understand what was a fairly complex product.
The Sentral Education brand cuts across both the education and technology sectors of the media
Sentral’s new product Class Builder is a data-driven tool that automates building a class list. The software uses a teacher logic algorithm to combine teacher insights into students with the aim of creating a more balanced classroom. It takes into account student academic abilities, behaviour and friendships with peers. Taurus set out with the objective to gain media exposure for Sentral across various target media to build brand credibility. The aim was to introduce, educate and lift the company profile in the media and grease the wheels of the sales process as a result.
Time invested to identify unique news angles
Sentral and the Taurus team set firm KPI’s and expectations with a conservative budget for a PR project. The Taurus team then identified school Principals, business managers responsible for buying IT products within schools as well as influencers within the education sector as key targets. Technology, education, entrepreneur and business media were targeted with personalised approaches. Within three to five weeks the coverage began to land and the Sentral Education brand started to become more prominent
Sentral wasn’t big on PR but Taurus has definitely provided us with the right platforms to influence our market. As our trusted PR partner, and with a high level of care, I feel confident in our PR journey with Taurus and we’ve already started seeing great results.”
Taurus effort returns more than four times Sentral’s investment
Top coverage for Sentral Education
• The Educator
• Education Review
• Inside Small Business
Sentral commended the efforts of the Taurus team to pitch interesting and original angles. Overall Taurus secured five pieces of coverage for Sentral across education and business publications, including Education Review and Inside Small Business. These articles were featured online and in a newsletter.
The Sentral Brand and its products were introduced and gave CEO, Geoff Breyers, an opportunity to be presented as an innovator in the industry and the key spokesperson of the brand. Throughout the PR process the team reported back to Sentral regularly to ensure they had feedback at each stage of the process