Taurus team helps start-up entrepreneur
Launched in 2007, RealHub specialises in providing affordable computing solutions and IT support to SME’s. RealHub’s key focus is to increase a company’s profit by improving efficiencies and streamlining processes through the use of information technology.What sets RealHub apart from other suppliers is that RealHub consultants have all been business owners. They therefore have practical and real business experience and fully understand the pains and time constraints of running a business. As RealHub CEO, Brendan Walsh explains “We are more than just IT consultants.”In this particularly competitive and tough climate, RealHub decided to focus lead generation activities to increase market exposure. Taurus Marketing was selected to recreate and relaunch a website that would create change, capture attention and put RealHub on the business map; providing a proactive, lead generating online presence.
Strong history with Taurus Marketing
Taurus has had an ongoing relationship with RealHub’s CEO, Brendan Walsh since 2002. Through previous companies he has worked for, Brendan has built strong ties with Taurus over the years, benefiting from PR exposure and enjoying successful marketing results every time.
Creating a web identity for RealHub
A relatively new company in a crowded market, RealHub needed a website that would attract new customers while also maintaining communications with existing customers. The website was identified as a critical marketing tool and important business interface. Put simply, Brendan explains “The primary focus was to have a great website that could be used to generate leads and make customers feel comfortable with us.”
It was essential for the RealHub website to be up and running as quickly as possible. After taking the initial brief and providing expert advice on how the website should look and function, Taurus Marketing’s in-house design team created concepts for RealHub that expressed the range of company services. Once the concept was agreed on, Taurus drafted all content and then liaised and managed the website creation. Taurus ensured RealHub was regularly kept up to date with progress reports in order to satisfy the company’s needs right up to and during the launch of the website.
Delivering a result that showcased RealHub’s excellence
Brendan comments; “Taurus created a great site. A website is a constant work of progress and Taurus has given me a great tool to help increase my business. I needed the website to create new leads and am using it to reach my database of contacts. Currently, the website is like an interactive brochure which showcases the company effectively.”
Taurus are great at getting client testimonials
“The key focus for me was to address why customers should employ RealHub and Taurus consultants hit the nail on the head, producing several fantastic testimonials from my clients. Positive word of mouth is one of the best and most powerful marketing tools which makes these testimonials important and very valuable,” comments Brendan.
“The Taurus team led the entire process right from conceptual design to gathering testimonials from RealHub’s clients. The constant feedback provided by the Taurus team left me comfortable and happy with the fact that my interests were being well and truly looked after.”
Let Taurus do what they do best
Brendan comments; “I have always been aware of Taurus’ PR services but have never engaged its marketing arm. I would definitely use the company again as the team delivered such a great result. My advice to others is to just let Taurus do what they do best and you will get a great result. You pay good money for expert and specialist advice but it is a solid investment that delivers invaluable results.”
“I have always chosen to work with Taurus. Unlike other organisations the dynamics of the company are straightforward. The team at Taurus is mix of young and senior talent that are highly-skilled and eager. Their hands on approach make for a great team and I have had nothing but great experiences with them.”
Brendan Walsh, CEO of RealHub