The Awards are the pinnacle of local business success
Privately owned Precedent Productions is renowned for creating and running the Local Business Champion Awards across 23 regions in NSW every year. Award nights occur almost weekly and celebrate the success of thousands of local business owners in glamorous ‘Oscar style’ events ceremonies. The Award is a proud and prestigious calendar highlight for local small businesses. It is down to the passion of Precedent founder and CEO Steve Loe to salute the achievement of small, local business which has kept the awards going successfully for over 20 years.
Over a thousand business people attend the annual award night
In 2018, the flagship annual event, The Australian Small Business Champion Awards, celebrated its 20th year anniversary with a presentation night in The Star Casino Sydney of over 1,000 small business people from right across Australia. The extraordinary event was hosted by Nine News TV personality favourite Peter Overton.
Precedent launches first conference for entrepreneurs alongside the award night
To coincide with the 20th anniversary milestone, Precedent created The Australian Small Business Champion Conference to run alongside the Awards night. The conference ran over two days and was also held at The Star Sydney. It featured live engaging sessions presented by past small business winners as well as industry leaders to coincide with the Annual awards night.
Taurus was engaged to help promote the conference
The Taurus team was called on to assist with the generation of ticket sales for the Australian Small Business Champions Conference, creating a PR and event promotion strategy around the theme of “Learn, Shape and Grow”; and helping to generate tickets sales plus create awareness of the Conference. Where
editorial privilege allowed we included web links for online coverage to drive click through to the website to help register attendance.
The Taurus team were also tasked to increase website traffic by 20% between March 21 – April 20, 2018 and drive awareness by building a social media presence across Facebook, Instagram, LinkedIn and Twitter.
Helping to plan, shape and grow a large event at short notice!
Taurus hit the ground running and implemented a phased approach which began with setting a strategy and launch plan, finalising key messages, establishing a social media presence and collecting background material on the speakers to promote them in the media and across social.
We set up a press office to secure editorial in industry publications to promote the conference dates, promote speaker profiles and identify the value of the conference for small business owners through public relations.
Using the trademarked excellence of TaurusSocial©, the Taurus team created a social media campaign across Facebook, Twitter, Instagram and LinkedIn by developing a content calendar scheduled to create momentum in the lead up of the event and in-turn expand audience reach.
Partnerships to generate attendance
We called on the Taurus network to introduce potential partnerships and encourage shares across newsletters + EDMs to generate attendance by taking advantage of complementary databases. We did this online using EventBrite to generate ticket sales and through Speaker outreach by contacting all 19 speakers to post and promote the event brochure on Social media channels.
Celebrities and business leaders including our own CEO Sharon Williams were keynote speakers
Taurus CEO Sharon Williams and The Voice Australia winner Harrison Craig were Keynote Speakers, touching on their own personal journeys conveying the tenacity and hard work that goes into creating a company and a personal brand.
“It is exciting to create a conference designed specifically for small business owners. Eighteen speakers will present a variety of elements to succeed in business. It aims to stimulate and motivate business people to the next level of their business cycle”
Steve Loe, Managing Director, Precedent Productions
The Taurus team connects with half a million on social media in 4 weeks
Overall the campaign secured over 150 attendees across the two-day event with a total of 14 pieces of coverage reaching an audience of 1.8 million Australians.
The media coverage assisted in click-throughs to the website, driving traffic and enquiries with a total of four partnerships initiated. Social media assisted in connecting with an audience total of 585,4567 impressions across Facebook, Instagram, Twitter and LinkedIn.