
Strategy to launch an App creates a visionary Personal Brand
Serial Indigenous entrepreneur Joanne Pellew sought out Taurus in early 2017 for a launch and marketing strategy for her start-up App codenamed ‘The Look’, now re-branded as Lashd. After getting to know Joanne personally, the Taurus team identified the PR potential behind Joanne’s very own personal story and determination. As a multifaceted entrepreneur, Joanne is a successful advocate of the Indigenous community and has enabled the creation of jobs for thousands of Indigenous workers through two successful companies.
From beauty App to personal brand and leadership
Boosting a company brand with a personal brand focus
TaurusProfile™ success attracts more than 1 million Australians
“My role was to engage with Indigenous people in the community. We were awarded a $100 million dollar contract based on all the Indigenous people we had waiting in the wings for employment.”
“A lot of companies haven’t been able to diversify enough but we’ve stayed one step ahead. I’m a ‘never give up’ sort of person.”
TaurusProfile™ success attracts more than 1 million Australians
TaurusAppLauncher™ leads to TaurusProfile™ for serial entrepreneur
Ultimately, within six months, Ochre Workforce Solutions, iWork Jobsite and Joanne Pellew reached over a million Australians through media outreach. From Indigenous verticals, business and lifestyle publications across broadcast and online media, the estimated total media reach was 905,000 Australians from a standing start.