Napoleon Perdis Cosmetics – Australia’s most successful premium cosmetics brand

Napoleon Perdis was founded in 1995 by brothers Emanuel and Napoleon Perdis and Napoleon’s wife Soula Marie. What started as a concept store in Paddington, Sydney, grew into an enviable global brand turning over $80M.

Today Napoleon Perdis has 59 stand-alone concept stores and over 800 point-of-sale locations including counters in David Jones stores across Australia and New Zealand.

Recent expansion into the United States has seen four Napoleon Perdis stores established – including a flagship store on the famous Hollywood Boulevard. Product is also stocked in over 350 Ulta stores, 1800 Target stores and over 100 independent stockists.

TaurusProfile™ builds the power behind the personal brand

The next phase of growth for the company is to be listed on the Australian Stock Exchange. Emanuel Perdis is the Managing Director and co-founder of Napoleon Perdis Cosmetics. While Napoleon himself is recognised as a celebrity, Emanuel had a more conservative presence. Emanuel explains, “There were three Board reasons why we decided to raise my profile – the intention to list, the fact I am based in Australia and the brand name by default is associated with my brother. As a result, my profile needed to be raised as a business leader and as an executive in the Australian business community.”

The Taurus team was engaged by Napoleon Perdis to raise Emanuel’s corporate profile and personal brand in Australia using our trademarked process, TaurusProfile™.

A business based on strong core values

The Napoleon Perdis brand is a strong family business based on solid, ethical values. Emanuel takes great pride in having the highest staff retention rates for any business in the retail and cosmetics industry in Australia and currently manages more than 450 staff.

The Taurus team took Emanuel through a structured methodical trademarked process under TaurusProfileTM to strengthen his personal brand presence.

Taurus conducted a situation analysis and audit of Emanuel’s brand to establish the appropriate market positioning for his value system.