Working with authors and actors to drive children’s literacy
Innovative online literacy platform, Littlescribe chose Taurus to help launch a world first Co-author Program allowing school students to form relationships with beloved authors not only as readers, but as writers and more uniquely as co-authors. The line-up of signed authors included Andrew Daddo, Oliver Phommavanh, Katrina McKelvey, Tristan Bancks, Deborah Abela and more.
Founded by Jenny Atkinson, Littlescribe ensures every child writes with purpose and teachers have a suite of optimal learning methods to drive student progress. The platform engages all writing approaches including handwriting, drawing, typed form, verbal storytelling, music and art; all effective methods to engage and start the writing process. With Littlescribe, children can digitise, print a copy, share and sell their original work which means that any child can become an author.
Driving award-winning brands
In a landmark year for Littlescribe, Jenny extended the platform to New Zealand in 2018, was chosen as one of Westpac’s 200 Businesses of Tomorrow, received the Jobs NSW Innovation Award and was 2019 winner of the Telstra Innovation Labs muru-D Program. Jenny received Industry Recognition as Pitch@Palace People’s Choice Australia, AIG Mums & Co Winner and People’s Choice, Spark Festival Panel Speaker and CEBIT Australia PitchFest Top 3.
Littlescribe engages TaurusBullseye© to create strategy
In an initiative to address the declining levels of literacy in Australia, Taurus worked with Jenny to create a strong brand message and build awareness of Littlescribe nationwide. The campaign was built around the powerful key proposition to “bring purpose to children’s writing”. The campaign positioned Littlescribe and Jenny as leaders in the education industry and EduTech space. Through Littlescribe, Jenny wanted to provide meaningful individual learning outcomes for children and offer a national solution to arrest the declining levels of reading and writing in Australia.
Under the TaurusBullseye© methodology, Taurus conducted a marketing strategy session to outline the business plan, set priorities, a cost-effective marketing approach to help the company grow and promote Jenny’s expert opinion on children literacy. Taurus helped set business objectives, growth plans, marketing, brand and communication initiatives.
TaurusPR© and TaurusProfile™ helps address Australia’s literacy decline
Taurus defined the brand story and rolled out a communications campaign to drive demand and the number of Littlescribe users by schools, teachers and parents. Taurus launched the Co-Author Program, generated buzz and awareness of the Littlescribe platform and positioned Jenny Atkinson as a thought leader, innovator and subject matter expert within the education community and media via TaurusProfile™.
Taurus established the press office and gathered launch materials including crafting a press release, writing Jenny’s bio and collated images, profiles and materials of the co-authors.
Media outreach kicked off by leveraging Littlescribe’s presence at the 2019 EduTech conference, where a live video interview took place in the Littlescribe booth. A live demo with co-author and ambassador, Andrew Daddo also took place. Extended media outreach was then rolled out to mainline, online, education, business and entrepreneurial verticals to facilitate and coordinate media opportunities via various media hooks.
Taurus hits the bullseye and creates national brand awareness via tier 1 media
Over a three month, PR campaign Taurus launched Australia’s first co-author program, accelerated the volume of Littlescribe users, established CEO/Founder Jenny Atkinson’s thought leadership and build the brand and credibility of Littlescribe.
As a result of the campaign and our strong media contacts, Taurus established key media relationships with Jenny and Littlescribe, positioning the brand as leaders within the education space.
Channel 9 live weather cross covers launch
Capitalising on the calibre of the co-authors and Littlescribe school and student case studies, Taurus scored a golden egg opportunity with the Today Show – a live weather cross over 8 segments. The coverage captured Littlescribe’s key messages, awareness of the co-author program, recognition of Jenny’s personal brand as the CEO and Founder of Littlescribe and the Co-author Program and more importantly the platform’s initiative to improve student’s reading and writing skills on a national scale. The coverage also highlighted Littlescribe’s involvement and partnership with Mission Australia’s 2168 ‘What Matters’ initiative, connecting six schools and over 850 students across country and city regions.
“I see a world where children’s writing is seen everywhere, revered, respected and read. I see a world that mentions a child’s name as an answer when I ask who your favourite author is?”
Jenny Atkinson, CEO and Founder of Littlescribe
Taurus exceeds coverage KPIs and reaches a national audience of over 8.1 million
Taurus achieved 15+ pieces of coverage across broadcast, print, online and education publications, reaching a total audience of 8,161,282. These included a live weather cross over 8 segments on The Today Show, an opinion piece in the Sydney Morning Herald, The Age, WA Today and Brisbane Times and tie 1 education verticals including Education Review, Campus Review, School News, The Educator and more!