Taurus helps build a larger profile for security distributor Firewall Systems
For Firewall Systems, a value-added distributor of security products such as WatchguardTMand BorderwareTM, partnering with Taurus Marketing was all about gaining wider exposure in the IT and business marketplace.
The organisation, which boasts an integrated product portfolio as well as designing end-to-end solutions, wanted more people to recognise the name Firewall Systems.
Taurus has excellent media connections
As John Stevens, Firewall’s Northern Regional Manager explains, “We wanted to extend our exposure. Although we had been operating for ten years and had a name behind us, we had few internal marketing resources. We needed an agency with excellent media connections to help us.”
Taurus has great experience
John continues, “Taurus has a great reputation in the IT industry, and was able to help us achieve our goals. They enabled us to lift the profile of the company and to demonstrate our success.”
According to John, the relationship with Taurus has always been a positive one. “All the people at Taurus are friendly and there is a very positive atmosphere. What I really like is that Taurus do what they say they are going to do,” comments John.
Taurus helps publicise Security Café
Taurus played a hands-on role in the launch of various new Firewall Systems’ products, all with great success. In addition, Taurus helped to publicise the Security Café event in Melbourne and Sydney where, for the first time in Australia, the latest security technologies were put through their paces.
What Taurus did for Firewall:
- Public Relations (PR) strategy
- Media relations
- Events support
“What I really like is that Taurus do what they say they are going to do.”
John Stevens, Northern Regional Manager, Firewall Systems
Taurus exceeded expectations
“In comparison to my experience working with other agencies, Taurus exceeded my expectations. They helped us achieve the specific goals we wanted and in my mind, performed better than many larger agencies,” explains John.
“The Taurus team is knowledgeable and active, doing things properly and with considerable care. Taurus doesn’t just sign the contract and take your money.”
Asked if he would recommend Taurus, John is quick to point out that he would and that he has on numerous occasions. There are two reasons for this he says, “First, because they do the job and second because they make a good impression.”
“All the people at Taurus are friendly and there is a very positive atmosphere.”
John Stevens, Northern Regional Manager, Firewall Systems