Sydney’s first private business club for entrepreneurs
Realising the trend in Australia for an exclusive environment to foster our fast growing entrepreneur population, Daniel Hakim founded the Cub Network in mid 2015, a stunning venue and unique private business club opening up a world of opportunity for Australia’s brightest and most driven entrepreneurs.
Pioneering a new and unique offering, Cub Network offers Sydney the first full service private club of its kind. A platform for those with the courage to dream big, the Cub aim is to accelerate ambition and expedite the advancement of members by providing a stunning venue, knowledge, advisors, concierge, resources, mentorship and networks to fast track them to success.
Taurus is well known for its network
Taurus was referred to Daniel because of our network, contacts and strong reputation with entrepreneurs. Cub Network commissioned Taurus to design their launch; utilise our strategic advice and provide Cub Network with introductions and advice beyond a traditional media/PR role.
Experts in establishing ‘the story’, Taurus assisted Daniel to formulate the Cub Network offering and tie down the proposition. The unique Cub Network story evolved and came to life with a strong identity and clarity of message.
Strategic guidance for brand positioning and launch
Taurus advised on branding, the website, provided social media expertise via TaurusEngage™ to audit and advise on the Cub online presence and created a launch media plan. Daniel Hakim and Taurus worked closely in partnership bringing the stunning venue to life while Daniel’s vision was articulated through a strong brand story.
Taurus also helped shape the launch event, and forwarded checklists and tips.
TaurusProfile™ paves the way for top Tier media presence
Pre-launch, Daniel also commissioned Taurus for media training so he was well prepared to create maximum impact with the media. Taurus undertook a competitive study and social media audit to be able to create the right personality and brand attributes for both Daniel’s online and real world image.
“Cub Network will form an alliance of Sydney’s most innovative business minds providing members with access to the knowledge and resources needed to grow and evolve.”
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From start up to top Tier press coverage in the AFR
Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.