Taurus’ start-up knowledge supports innovation evening
The Taurus Team experience in working with start-ups and entrepreneurs, combined with our well-honed event management skills, enabled us to move quickly when we won the engagement to co-ordinate a major pitching event in Sydney. It was also an opportunity for CSIRO to demonstrate the impact of the ON Innovation program on developing skills and fast-tracking valuable technology.
The challenge for Taurus was to organise and manage the CSIRO’s “Demo Night” where participants from its ON Innovation program would showcase their science and technology innovations in a public forum. They would pitch their ideas to an audience of 350-400 investors, potential industry collaborators, start-up representatives, entrepreneurs and their scientific and research peers, from across the national research landscape. Despite having less than a month to pull the event together, the Taurus team responded effectively and quickly to producing an event that met both the client’s budget and branding needs.
While using their own professional contacts, members of the Taurus team spoke regularly with the client’s marketing department to ensure that all resourcing decisions met with approval. This included setting budgets and negotiating the best prices with suppliers Taurus Marketing helped the CSIRO with the event management.
Taurus co-ordinated the staging of the event, which included identifying the best location, organising the event crew and equipment, arranging lighting, AV, ticketing and catering, and at all times, considering the client’s preferred list of suppliers.
Taurus arranged for two keynote speakers and an MC to kick off the pitches that were held at Carriageworks in Sydney’s Inner West. Utilising Bay 17 that can cater for about 1000 people, Taurus arranged to split the space using black curtains which provided theatre style seating at one end of the room for 400 people. Taurus also oversaw rehearsals ahead of the pitching event.
“CSIRO is a brand close to our heart, tech, innovation, disruption and forging change. We were delighted to support the marketing team with their On Innovation pitch event – great fun!”
Sharon Williams, CEO, Taurus Marketing.
“In two years we’ve moved extremely quickly. Our goal is very much impact through research, to take these ideas and get them put to use. That might be through a start-up, or it could be a policy change. As we start to track the impact ON, we will see companies that will be the next Atlassian or Cochlear.”