Sharon Williams

February 7, 2019

Note from CEO Sharon Williams

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Happy new year everyone and now Australia day weekend is over, the real work for 2019 begins. We’ve been back at work for some weeks and have already signed new clients, planned our kick-off and the Taurus team have each enjoyed an extensive break over the holidays so we are back in full flight, and… Read more »

December 5, 2018

Note from CEO Sharon Williams

These last two months has seen us deep in awards and achievements from every quarter, from our own PRIA Golden Target award application for our work with New Direction Care to the Australia Day Corporate Club celebration with basketball hero Andrew Bogut and the inspiring international Advance of the year awards at Town Hall. We… Read more »

September 29, 2018

September note from CEO Sharon Williams 

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As we head towards Christmas, I’m particularly proud of the Taurus team as we celebrate a wide range of major wins including introducing a 5 month old company into the AFR, promoting the fun and fitness of Lauren Hannaford of FHIT (Functional High Intensity Training) expert, boosting enrolments for our childcare group Integricare and drawing attention to… Read more »

August 15, 2018

August Note from CEO Sharon Williams

SW Note From Sharon

I can’t quite believe we are on countdown till Christmas and on the final leg of our first financial year quarter. It’s been a great start to our fiscal year with change and evolution moving into our new office space. The team have had some super wins, with new clients and current clients re-engaging us,… Read more »

July 28, 2018

July note from CEO Sharon Williams

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After running a business for 22 years, I’ve learnt it’s not OK to stand still and complacency is not acceptable. Just as you get comfortable, you have to throw it all up in the air and re-examine opportunities. I first looked at co-working spaces 4 yrs ago and registered my interest. At that time, I was concerned the space… Read more »

June 7, 2018

June note from CEO Sharon Williams

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The Taurus team have just finalised a number of KPI busting successful events this month and this issue is all about our event expertise and experience. We love events and helping clients to think strategically about what they want to achieve and then to conduct a clever holistic and integrated approach to make each event… Read more »

May 2, 2018

Marketing & PR Success To Hit The Taurus Bullseye

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Our proven intergraded approach to Marketing & PR success. The Taurus team consists of both in-house marketing experts and agency directors, so we understand business from both sides of the fence. We start with your company’s fundamental business objectives and align your marketing and digital strategies to support these.

April 6, 2018

Millennial’s – Who’d Have Em?

Millennials Whod Have Em Sharon Williams

Sharon’s February Dynamic Business article has gone live! When people moan about millennial’s, I occasionally share the sentiment… however, my response is usually “well, who bred em?” rather than “yeah, who’d have them”. I also like to point out that it’s their birthright to be different in order to keep pace with the modern world. … Read more »

March 29, 2018

Australian Small Business Champions Conference bringing together industry experts and business entrepreneurs   

  The inaugural Australian Small Business Champions Conference is set to hear from Australia’s leading experts across various sectors to share their insights at The Star, Sydney over two speaker driven days Saturday 21 – Sunday 22, April 2018. The 2018 conference theme is challenging Australian Small Businesses to “Grow, Shape & Plan” their business from those who have real, on the… Read more »

February 21, 2018

Seven Trends SME’s Should Be Across This Year

Sharon’s January Dynamic Business Article has gone live It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here… Read more »

January 29, 2018

A Personal Note From Our CEO Sharon

A warm welcome back for 2018 and peace, goodwill, success and good health to you, your team and your loved ones. We are well rested after a long 3 week break and back to work with a vengeance at the Taurus office in George Street Sydney. We have already signed new business, are settling in… Read more »

October 9, 2017

Why Employee Engagement is Crucial

Sharon’s October Dynamic Business Article has gone live! “At the end of the day people won’t remember what you said or did, they will remember how you made them feel” ― Maya Angelou A well-known entrepreneur once said to me, “If a business owner can’t keep the members of their family happy and engaged at home, how can… Read more »

October 3, 2017

KBB Digital Competition Winners – Topics Covered

Such fun to have our KBB Digital competition winners (Rachel and Erin) from JustMums Recruitment in the Taurus office for their prize – a complementary strategy session. I’ve been in and out of recruitment agencies since my Mother worked in recruitment when I was a child. I guess it’s in my blood. Since then I… Read more »

August 15, 2017

Talking Digital Marketing with Kochie at KBB Small Business Festival Victoria

Fun this lunchtime when our CEO @SharonWilliams01 took part in a webinar to talk all things trending in digital marketing for the Victorian Government’s Small Business Festival @SmallBizFestVic with David Koch (@kochie.online) from Kochies Business Builders @KochiesBiz ,  Jane Lu @thelazyceo owner and CEO of online retailer ShowPo @iloveshowpo and Dave Chaffey. The webinar focused on the relevance of social media today and the future of digital marketing.… Read more »

July 5, 2017

Do you inspire loyalty in your customers?

Our CEO Sharon Williams wrote about customer satisfaction in her latest contributed article for Dynamic Business. Click here to read the full article on the Dynamic Business website or read below. Most mornings I buy my coffee from the same beachside café. While I order the same coffee every morning, the waiters never remember my… Read more »

June 13, 2017

Prosperity Advisers’ CEO Allan McKeown talks succession planning

We are proud of our coverage for Prosperity Advisers in the Daily Telegraph and syndicated across Australia. We almost beat the Big 4 on the amount of our coverage! Thanks Prosperity for your faith in the Taurus team for over four years. http://www.dailytelegraph.com.au/newslocal/fitforbusiness/business-oners-need-to-prepare-for-succession-planning/news-story/cddf5a222c387cee5a63cec79051023a

How to master the art of delegation

Our CEO Sharon Williams recently wrote a contributed article for Dynamic Business surrounding the art of delegation. Click here to read the full article on the Dynamic Business website, or see below. You have a dream and create your start-up and work through the night until you almost drop. You think hiring people is really… Read more »

May 31, 2017

Chris Adams talks new App launch Thred on Sky News

Too many Apps, too little time! Chris Adams, Executive Director and Advisor to Thred and the Thred Board are working to solve this universal problem. Thred is set to be the most useful App in the world unifying our digital footprint by consolidating contacts, communication, content, services and transactions into ‘One App for All!’.   Chris went… Read more »

May 29, 2017

Congratulations to Life Cell Marine Safety

So proud of Life Cell Marine Safety on their award – from adversity great things happen! go team! http://www.smartcompany.com.au/startupsmart/news-analysis/sydney-startup-life-cell-wins-third-award-in-under-a-year-as-it-looks-to-make-its-product-the-gold-standard-in-marine-safety/

May 25, 2017

The White Knight Foundation Gala Dinner

Members of the Taurus team were delighted to attend the White Knight Foundation Gala Dinner and victim Liam Knight to raise funds to assist victims and families in the recovery of unprovoked youth violence. The gala dinner was a huge success with Channel 9’s host Ben Fordham as MC, performances by brilliant comedian ventriloquist Darren… Read more »

May 19, 2017

Ask the KBB expert: “What should I outsource?”

Our CEO Sharon Williams recently teamed up with Kochie’s Business Builders to assist a small business owner with her questions about small businesses. Click here to read the full article, or see below. Calling all business builders! We are starting a regular new section called ‘Ask the KBB expert’. How does it work? We will… Read more »

May 12, 2017

OVH Launch in Melbourne

We were delighted to organise and help host Taurus client OVH who celebrated the opening of their Asia Pacific headquarters in Melbourne, Australia. Laurent Allard, Vice Chairman of the Board of OVH flew in for this milestone event hosted by the KPMG Melbourne office. The event was held in the presence of esteemed guests the Hon.… Read more »

Prosperity Advisors on SBS

Great to see Prosperity Advisers Group on SBS Australia Wednesday night! You can hear Allan’s thoughts on the budget here: https://www.kochiesbusinessbuilders.com.au/federal-budget-2017-18-means-smes/

April 25, 2017

Mahjong Masters 2017 at The Star Casino

Early this month over 400 Mahjong players arrived at The Star Casino from overseas and all over Australia to play in the 2017 Mahjong Masters tournament. With a prize pool of $168,000, the tournament was Mahjong’s biggest yet! Taurus secured media coverage with local Chinese and Australian media from the Parramatta Advertiser to The Vision Times, reaching an audience of well over 5… Read more »

Taurus welcomes  new client OVH!

We are delighted to welcome global client OVH to the Taurus family in Australia – one of the world’s leading providers of hyper-scale cloud and internet infrastructure. OVH is bringing cost effective, contract friendly and the highest quality global cloud infrastructure to Australia and Singapore and we are right there alongside them in introducing them to the media… Read more »

March 31, 2017

Taurus helps GiggedIn reach 22.5 million

We love our startups and the Taurus Team recently took our client GiggedIn back in to mainstream media, reaching over 22 million people this month alone! Known as the Netflix of live music, GiggedIn is set to change the way Australians experience live entertainment with their subscription based service. Click here to read the full article on news.com.au and learn more… Read more »

Joanne Pellew’s goal to increase Indigenous employment rates

New Taurus client Joanne Pellew, CEO of leading Indigenous workforce in Australia Ochre Workforce Solutions is working to raise awareness of the low rates of employment within the Indigenous community. She aims to disrupt the system and is pioneering greater understanding between employers and our Indigenous people. So far she has placed 900 Indigenous Australians into jobs by… Read more »

March 8, 2017

Meet Magic Launch March 2017

The event held on International Women’s Day at PWC at Barangaroo, was to launch Meetmagic, a B2B platform combining business and philanthropy. The concept involves booking meetings through a digital platform which puts people together for a meeting. These people pay for the meeting. 50 per cent of that payment is donated to a charity… Read more »

February 28, 2017

CEO of ABCC featured on Sky News twice in three weeks!

David McCredie, CEO of Taurus client Australian British Chamber of Commerce (ABCC) was interviewed by Janine Perrett for her namesake show referencing Theresa May’s Brexit speech and soon after, David was asked back on Sky News for another live interview with Peter Beattie and Peter Reith of the Beattie and Reith show. Reaching out to a business audience, David lent his expertise… Read more »

February 27, 2017

Mastering our Chinese connections

It seems that the year of the rooster brought with it a side of good fortune! With new clients Mahjong Australia, Digital Jungle, and long-term client UTS:INSEARCH re-signing for a fifth year, we celebrate all things Australian and Chinese. We are seeing an increase in the number of organisations that identify the importance of Chinese relations.  Our Chinese web… Read more »

February 20, 2017

Why your database is your most valuable IP

Our CEO Sharon Williams outlines why your database is so important to your business in her latest contributed article for Dynamic Business. Click here to see the full article, or read below. I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their… Read more »

February 14, 2017

Why your business needs to be on social media

Our CEO Sharon Williams recently wrote this article about the importance of social media to your business. Click here to read my full article on the Kochie’s Business Builders website, or read below. Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed… Read more »

January 31, 2017

How to create a business strategy

Our CEO Sharon Williams recently wrote this article for Kochie’s Business Builders surrounding business strategy. Click here to view the full article, or read below. Running a business seems like a marathon sometimes. It’s a long journey that takes a lot of courage. However, while our days are full and we are busy focussing on… Read more »

January 27, 2017

Is your personal brand optimised for 2017?

CEO Sharon Williams wrote this contributed article surrounding personal branding for Dynamic Business. Click to here view, or see below.   Personal narratives are as old as time and they continue to command attention – just look at Hollywood’s continued obsession with biopics and the abundance of best-selling biographies on bookstands. Simply put, people love good stories and they need to know what your… Read more »

December 20, 2016

5 ways to get ahead of the competition online

Sharon Williams, founder and CEO of Taurus Marketing, wrote this contributed article for Kochie’s Business Builders. Click here to view, or read below. The joy of the internet is that whatever your business construct – small, large, retail, BSB, wholesale, niche or anywhere in between – you have the chance to dominate your space or… Read more »

November 7, 2016

“Value of Team-ship”- Contributed Article by Sharon Williams

The following is a contributed article written by Sharon Williams for Dynamic Business A managing director arrives at her desk to a bottle of wine and a ‘thank you’ note from her team. They’re expressing gratitude for a fun afternoon away from the office celebrating the Melbourne Cup as a team. No leave time was recorded –  the out-of-office activity was a… Read more »

June 15, 2016

Taurus generated coverage – “ROCK OUT WITH GIGGEDIN’S EDWIN ONGGO: THE SYDNEYSIDER DRIVING A LIVE MUSIC REVOLUTION”

As Sydney’s Edwin Onggo can attest, some businesses are born out of sheer frustration. While studying at university, Edwin’s passion for live music was put to the test by a student budget, risk-averse friends and an industry plagued by financial uncertainty. “I was frustrated that I never got to see my favourite acts live,” Edwin… Read more »

WHY HIRING PERSONALITY OVER EXPERIENCE CAN BE THE BEST THING FOR YOUR BUSINESS-Contributed article by Sharon Williams

Running a business for over 20 years provides a wide ranging perspective on hiring, firing and the movement of people.  We’ve seen all levels of skill, experience and commitment; good team players, poor team players, low performers, those demonstrating the height of excellence and integrity, skilled but indifferent, emotional and highly strung, quiet and introverted,… Read more »

How To PR Yourself And Your Brand

As the Australian government shines more light on start-up companies, it’s now considered to be a fine time for anybody who is thinking of taking the plunge into the entrepreneurial pool to finally make a move. Yet coming up with a fabulous business idea is one thing – knowing how and where to start is… Read more »

August 7, 2015

Why English rules in 2015

A controversial topic from the get go, linguistic imperialism has been a reality since the start of global population movements that began in ancient civilization. Today it’s relevant to society on every level, particularly over the past two centuries in which globalization has exploded and international level trade, travel and interaction are routine occurrences. But… Read more »

June 23, 2015

Three tax deductions often forgotten

Michael Griffith, director of financial services group Prosperity Advisers, is featured in the Sydney Morning Herald reminding businesses to pay staff superannuation contributions before June 30 if possible to claim a deduction in this financial year.    

Three ways your TV advertising strategy may need to change

Jason Dooris, founder and CEO of Australia’s largest independent media agency Atomic 212, shares his expert advice in BRW on how advertisers can increase the effectiveness of TV marketing. Atomic 212 is the fastest-growing media agency in the country and came in at number 28 on BRW’s fastest-growing 100 list.    

June 10, 2015

Women In The Tech Industry

Today, computer programming is overwhelmingly run by men, but for a long time it was dominated by women. It used to be considered an easy job in the late 1960s and early 70s, likened to modern day data entry positions, so women were typically the workers writing code and programming at their respective companies. In… Read more »

June 3, 2015

GolfBuddy introduces world’s first golf GPS band

GolfBuddy, leading innovator in the golf rangefinder industry, releases the first GPS activity band to wear on and off the course called the BB5. It combines fashion and function along with providing accurate measures of a golfer’s shots while playing. GolfBuddy has succeeded in providing the most accurate and innovative golf rangefinders in the market… Read more »

HiPages dominates in the home improvement marketplace

HiPages, Australia’s #1 site for buildings and renovations reaches growth phase and uses revenue to improve liquidity in the marketplace. Their aim is to continue growing and to get the customer experience right. By doing so, they will achieve one of the main priorities, which is to win the dominant position in Australian home improvement.… Read more »

UTS:INSEARCH fosters entrepreneurship and innovation

UTS:INSEARCH, the premium pathway provider to UTS, ventures to unite bright, young leaders from China and Australia to discuss a number of issues common to both countries through the China Australian Millennial Project (Project CAMP). Stephen Rutter discusses how to foster an entrepreneurial ecosystem that creates opportunities for millennials as a part of Project CAMP… Read more »

Claire Fenner – General Manager of Atomic 212 and cyclist

On top of managing Atomic 212, Australia’s largest independent media agency, Claire Fenner enters the Ride to Conquer Cancer every year. The Ride to Conquer Cancer opened Claires eyes to pedal power and her love of cycling. Claire’s cycling habits are profiled in The Australian Financial Review this week!

Apple Watch gives hope to app developers

Mark McDonald co-founder and co-CEO of Appster, the fastest growing mobile app and product development company in Australia educates AFR readers on how the Apple Watch presents enormous opportunities for app developers.

A new name is a new opportunity

Savvy marketers recognise that the humble domain name is a digital asset that underpins their brand’s entire online experience. It is not to be overlooked. Sharon Williams, Taurus Marketing CEO and marketing expert understands the benefits of local domain names. The success of a new domain name marketing strategy comes down to three essential factors.… Read more »

April 17, 2015

5 essentials to consider on the road to profitability

Appster co-founder/co-CEO Mark McDonald is featured in BRW. Mark outlines 5 keys learnings on the road to profitability that have been tried and tested by Appster. Appster has grown from a startup with just two people – Mark and co-Founder/co-CEO Josiah Humphrey – working out of an office in Melbourne, to an organisation 190 people… Read more »

The advantages of gender specific marketing

New Taurus client Atomic 212 Group was featured in the My Small Business section of Saturday’s Sydney Morning Herald. Jason Dooris, CEO of Atomic 212 offered his two-cents on the advantages of gender specific marketing. Atomic 212 Group is Australia’s largest independent media agency.  

5 tips to grow your start-up using a SWOT analysis

Long standing Taurus friend Shehan Wijetilaka, CEO of GROW-STRATEGY.com was featured in BRW, offering insights into the effectiveness of using a SWOT analysis. If executed correctly, a SWOT analysis helps you craft a strategy that helps you differentiate and focus on your key strengths to take the greatest possible advantage of opportunities. GROW|STRATEGY is a… Read more »

February 13, 2015

Appster goes on Silicon Valley hiring spree

Entrepreneurial company Appster, a Taurus client and leading Australian web development start-up announced its latest staff appointment in the AFR. Appster has named former Microsoft executive Mike Wehrs as global CMO and head of US operations as it looks to push its expansion into the US market. Appster works with with the world’s leading entrepreneurs and… Read more »

How to save your start-up from failing

New Taurus Client GROW|STRATEGY was featured in the My Small Business section of the Sydney Morning Herald online. The article was syndicated online across the following Fairfax publications; The Age, Brisbane Times, WAToday, and Canberra Times Online. CEO Shehan Wijetilaka offers his expert advice on how to save your start-up from failing. GROW|STRATEGY is a… Read more »

February 6, 2015

Would you use a video game to find the right job candidate?

Australian people analytics company Revelian is revolutionising recruitment with its latest psychometric product ‘Theme Park Hero.’ Revelian has launched a tool that helps employers pinpoint someone’s abilities after just 10 minutes of playing a video game online. Click here to watch how the game works  https://www.youtube.com/watch?v=82YuNcYs33k  

January 23, 2015

Appster are the company to watch

Taurus star client Appster was featured in a wow double spread in The Daily Telegraph last weekend. Co-founders and co-CEO Mark McDonald and Josiah Humphrey are bright, young and determined to conquer the world having started their company Appster in their teens and now opening offices in different locations around the world every month.  

You don’t need the HSC to architect your future

There are more ways to create the career of your dreams. Long-running Taurus client UTS:INSEARCH was featured in The Daily Telegraph last weekend while HSC students Sydney wide await their first round University offers. Since enrolling in UTS:INSEARCH’s pathway program, Carlos El-ters is on course to be an architect despite not completing Higher School Certificate.… Read more »

January 15, 2015

Are ladies better tradies?

Taurus client HiPages was featured on News.com.au discussing the rise of female tradies in an industry that is dominated by men. Women are increasingly likely to take up a trade as a career — and they are gaining high feedback scores on the quality of their work.

December 19, 2014

KPMG to advance with new entrepreneur program

A new partnership between KPMG Australia and non-for-profit organisation Advance will see Australia’s entrepreneurs given a chance to fast-track their business growth and undergo corporate coaching. Originally published on Business Spectator, this article was syndicated across NewsCorp sites nationally. Visit http://elevate61.squarespace.com/ for more information on this rapid growth entrepreneur program.  

ATAR no barrier to achieving university success

To coincide with Thursdays release of student ATAR’s, UTS:INSEARCH was featured in the Daily Telegraph, Indian Sun and on 2ser radio. Students can breathe a sigh of relief knowing that their ATAR doesn’t need to be the be all and end all of their academic future. Last year, UTS:INSEARCH announced they were trialing a change… Read more »

December 12, 2014

Let’s get elevated!

Taurus supports Australian start-ups. Advance’s entrepreneur program elevate61 is featured in Start Up Smart. The program is designed to leverage the strengths of global network Advance (www.advance.org) and KPMG to help participants achieve rapid traction and growth in Australia and the US. Applications open January 2015!

November 7, 2014

Paul Greenberg, the pioneer of online retail in Australia, features in SMH, The Age and Brisbane Times online

Taurus client Paul Greenberg (CEO and Chairman of NORA) has written a great article titled “‘New Retail’ driving change”, which has been syndicated on SMH.com.au, TheAge.com.au, BrisbaneTimes.com.au, WAToday.com.au and CanberraTimes.com.au. Paul offers his expert views on ‘new retail’ and the changing retail landscape in Australia. He states that retailers would be wise to consider new… Read more »

Taurus Client Maestrano Coverage

Taurus client Maestrano was published in the latest edition of Business First Magazine.  Featured in the “Technology” section, CEO Stephane Ibos offers valuable advice on finding the right technology for your business.

September 26, 2014

Taurus Client Appster Coverage

Taurus client Appster, who are positioned as the world’s first Ideas Company, has attracted attention from The Australian, gaining coverage in an article by Chris Griffiths recently.

Taurus Client Revelian Coverage

Taurus client Revelian has the goal of providing a more effective and economical way to recruit talented people for businesses. Revelian provides businesses with the tools to help with HR management. Recently they have received coverage from both the Australian Financial Review and BRW highlighting the work they are doing to achieve these goals.

Sharon Williams on Kochie’s Business Builders

Taurus Marketing CEO Sharon Williams is appearing on David Koch’s ‘Kochie’s Business Builders’ this Sunday, September 28. Tune in from 11:00 am on Channel 7 to hear her give tips on driving growth. Sharon will offer marketing advice to Car Next Door to help reboot sales.

September 12, 2014

With Great Power Comes Great Responsibility

In light of the government’s data retention scheme which will allow Telco’s and Internet service providers to keep customer data for two years, Liberal MP Craig Kelly warned  the “devil is in the detail”, highlighting the public’s concerns about what data will be kept. Anxieties were exacerbated when Attorney-General George Brandis stumbled over his clarification… Read more »

September 10, 2014

Paint the town Appster

Taurus client Appster, who are positioned as the world’s first Ideas Company, has attracted attention from The Australian Financial Review, BRW and The Sydney Morning Herald.     

August 28, 2014

Taurus CEO Sharon Williams speaks at Small Business BIG Marketing event (Melbourne)

Sharon Williams, Taurus CEO is speaking at the Small Business BIG Marketing event in Melbourne today. Sponsored by StartupSmart, the Small Business BIG Marketing event brings together the experiences and expertise of Australia’s leading marketers, innovators, brand developers, designers, and researchers. Sharon will be on a panel sharing some tips on how to kickstart your marketing.… Read more »

August 20, 2014

Taurus client hipages published on News.com.au

Taurus client hipages Group was published on News.com.au. The article advises readers to avoid dodgy tradies by following a few simple rules. Craig Gibson, Online Editor at hipages Group says “the right type of tradie is everything you would expect of any professional – punctual, qualified, licensed, insured and recommended.”  

May 16, 2014

Taurus client Prosperity Advisers published in The Australian

Taurus client Prosperity Advisers was published in The Australian as part of its Federal Budget report. The article considers a possible lift in the preservation age for superannuation at the next election, bringing a holistic policy on retirement income. Prosperity Advisers director, business services and taxation, Stephen Cribb says, ‘’That distance between 60 and 70… Read more »

May 9, 2014

Taurus attends Australia’s leading business technology event

Taurus attended this year’s CeBIT, Australasia’s leading business technology event, to support our clients who were exhibiting and get an on the ground look at latest trends and opportunities within the tech space. Taurus client, start-up Maestrano, was exhibiting for the first time and was there to build brand, contacts and meet journalists. With a… Read more »

April 15, 2014

Taurus client Maestrano published in CRN magazine

Taurus client Maestrano was published in the latest edition of CRN Magazine. Featured in the “Meet the Channel Manager” section,  CEO Stephane Ibos talks about the launch of Maestrano’s first channel program and the various partners they have signed since the launch. Stephane says “We launched our partners program a few weeks ago and have… Read more »

March 28, 2014

Taurus CEO Sharon Williams speaks at ad:tech 2014

Sharon Williams, Taurus CEO spoke this week at Australia’s #1 media and marketing conference on the importance of personal brand. Sharon was chosen by an advisory board of industry leaders to discuss the impact of one’s online personal brand. Sharon says, “The influence of new and emerging social media platforms, means your image and expertise is… Read more »

March 4, 2014

Maestrano receives coverage in BRW, The Australian & Smart Company

New Taurus client Maestrano (a cloud based technology start up) are going places and have received solid coverage in BRW, The Australian and  Smart Company within four weeks after starting with us! Maestrano is revolutionising the provision of IT services for SMEs and disrupting the market in how business applications are accessed via the cloud.    

February 15, 2014

Taurus celebrates Summer Networking event

Taurus friends and clients kicked off the New Year by enjoying a Summer Networking event at the Ivy Pool Bar with the Australian British Chamber of Commerce. Taurus staff with clients Ian Buddery (Chairman of Maestrano) and Seamus Byrne (Editor CNet) Taurus friends Troy Douglas (Founder & CEO Nexba), Trevor Matthews (Former executive director &… Read more »

Sharon Williams to speak at Ad:Tech Australia

Taurus Marketing CEO, Sharon Williams will discuss the importance of personal branding at Ad:Tech Australia, the two day conference aimed at smart marketers across the brand advertiser community. Speaking on Wednesday, March 19th, Sharon will look at how to build and protect your digital resume. As a corporate, leader, individual, parent or teenager, whether you realise it… Read more »

February 3, 2014

New client of 6 months Prosperity Advisers featured in The Telegraph, Channel Ten

Taurus client Prosperity Advisers receives solid coverage with major networks and newspapers asking Stephen Cribb, Director of Business Services and Taxation to comment on the ATO’s recent crackdown on tax evasion. Stephen featured in an article in The Daily Telegraph’s ‘Your Money’ section advising readers to “take preventative action – do your health check before the ATO… Read more »

David Finn builds Kyocera brand in The CEO Forum

Taurus client David Finn, Managing Director of Kyocera Document Solutions, shares his lessons on leadership with CEO Forum, Australia’s specialist magazine for the CEOs, CFOs and HR Directors of the Australian subsidiaries of foreign-owned companies.

Kyocera receives high praise in CNET

Popular tech magazine CNET praises Kyocera FS-1325MFP as “fast and well-constructed”. With nearly 2 million monthly visitors, CNET is one of Australia’s most widely-read magazines on technology and consumer electronics.  

November 25, 2013

How to hit the tweet spot?

140 characters. 100 million active users. 70 million shares. Put them together and you get one successful IPO. When Twitter floated on November 15, it was to a raucous background of naysayers and sycophants. But even the most strident of Twitterphiles failed to predict its whopping 73 per cent rise within 24  hours. Twitter (TWTR) priced… Read more »

October 14, 2013

Triple wins for Taurus in September

The Taurus team is celebrating 18 years in business this year and has landed three account wins in the last month, including Deloitte Technology Fast 50 company hipages.com.au, wealth management firm ARC Wealth and financial advisers Prosperity Advisers Group.  Each company has appointed Taurus to help them build brand awareness and boost exposure and were… Read more »

September 26, 2013

Digital Afterlife: Will you be going to iHeaven?

Is today’s online world full of exhibitionists? Are we living with a trend of oversharing? Some document their lives – what they like, where they are, what they are doing – in unfathomable detail and prolificacy. But as others rush to download the latest app, upload a photo of breakfast and update a new profile… Read more »

September 16, 2013

Taurus HCL win receives coverage in The Rust Report

The Taurus team is delighted to have been appointed by global IT services company HCL Technologies to launch a national campaign aimed at building brand awareness. The news received coverage in The Rust Report, a leading forum for ICT news and views in the Australasian region. See below:

September 2, 2013

The kids are alright. Or are they?

The advent of social media has dramatically changed access to information about us and can have a direct impact on our careers. Today, as students face an exciting but ever challenging career path, their personal brand has never been more open to exposure and examination. To help students navigate what can be a treacherous path,… Read more »

August 1, 2013

Gen Y can’t get no satisfaction

Free five-star food, five months paid maternity, free yoga classes, regular cash bonuses and a hip working culture. Legendary dream job at Google? Not according to Generation Y.   A recent report from Bloomberg News shows that Google – despite its many benefits, cool factor, international scale and technological innovation – can’t hold onto workers.… Read more »

July 24, 2013

Lessons in Personal Branding

Speaking at Social Media Series – Build Your Profile with Social Media event, Sharon Williams shared her advice on how to build your personal brand on social media. Here are some of the top tips from the presentation: 1. Build your digital resume Trace your social media presence by searching for your name on Google.… Read more »

June 28, 2013

CEO Sleepout

Ronnie Altit, CEO Insentra participated in the CEO Sleepout a few weeks ago. Here is his personal account What an absolutely humbling experience that has had a profound impact on me and my thoughts towards the homeless. Below are some of the things I learnt in the past 14 hours. It is a long post… Read more »

May 22, 2013

Swan delivers an Alice in Wonderland budget

The Budget this week was an “Alice in Wonderland” affair, from a shrinking cast to confusion in the main plot. It looked like a last ditch attempt by the Gillard government to save face with a conservative set of proposed plans. This is almost certainly Swan’s final budget and he again announced a projected ($19.4… Read more »

May 20, 2013

Planting the seeds for tomorrow’s leaders future success

What do you get when you bring together 70 of the state’s chosen leaders from 17 independent schools? A recipe for success, according to Sharon Williams. Speaking recently at St. Andrew’s Cathedral school, in Sydney, Sharon shared a variety of tips for the senior students, who all hold head student positions within their schools. To… Read more »