Jacqueline Rutledge

December 21, 2020

Marketing trends for 2021

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Among the chaos and disruption brought on by 2020 and the big shifts in our society, many industries – marketing and communications included – have had to adapt and reimagine the future. With new technologies, trends, and behaviours emerging on the daily, the way we attract, connect, engage and influence our audiences is constantly evolving.… Read more »

December 14, 2020

Client Announcement – Data Mesh. Client Announcement – DataMesh. If you are a retail brand, you need to know about DataMesh

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Taurus is delighted to partner with homegrown, fast-growing FinTech DataMesh Group. We set strategy with the TaurusBullseye© and have kicked off PR with a win in the AFR within 6 weeks of starting work. DataMesh works from the ground up to revolutionise the current payment systems for large retailers and improves in-store shopping experiences for… Read more »

November 15, 2020

Brand purpose is good business

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The pandemic has provided an opportunity for business leaders to evaluate their mission and analyse their purpose. Organizations that know why they exist and who they are built to serve are uniquely positioned to thrive amid unprecedented change. With that said, what are the fundamentals of a purpose-driven company? Bringing the “why” to brand purpose… Read more »

July 24, 2020

Bolstering business in trying times 

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COVID-19 has entirely reshaped the structure of the business world, catapulting companies into a digital landscape, whether they were ready for it or not. Throughout history, large scale events have acted as catalysts for transformation, marking points of great social and economic change. COVID-19 is no different, having pushed business owners to grapple with a new… Read more »

Dicker Data Blog – Preparing for post-COVID-19 Webinar with Mark Iles

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At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted the Preparing for Post-COVID industry exclusive webinar with keynote speaker Mark Iles, Executive Consultant and Industry Analyst, Tech Research Asia. The session highlighted insights we thought could benefit our network – particularly those in the tech sector, on looking at… Read more »

May 17, 2020

The power of customer experience post COVID-19

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Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »

May 7, 2020

Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19

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Taurus is excited to embark on a new venture working on the PR launch and ongoing campaign of Noggin’s free Epidemic Response Module (ERM), to help Australian businesses prepare for, and manage their response to, the COVID-19 pandemic and prepare their return to work plans. The next-generation technology offers a mobile and desktop software package comprising… Read more »

April 23, 2020

Leading ASX listed tech distributor Dicker Data chooses Taurus 

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Taurus is delighted to partner with ASX listed Dicker Data (ASX:DDR) and Founder / CEO David Dicker, developing a TaurusBullseye© Strategy and integrated Public Relations and Investor Relations retainer. Proudly Australian owned and operated for over 41 years, ASX listed Dicker Data is the largest commercial technology hardware, software and cloud distributor in Australia and New… Read more »

March 27, 2020

Taurus client, Noggin developed their free Epidemic Response Module in response to COVID-19 in 3 days!

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Taurus friend and client, James Boddam-Whetham and Noggin spoke to The Daily Telegraph on their initiative to help organisations and healthcare agencies combat COVID-19 with their Epidemic Response Module. “An Australian software firm Noggin is at the forefront of the crisis management of COVID-19 worldwide providing technical support for the national COVID-19 incident room centre… Read more »