Taurus FastTrack™ Intern Blog Spot #NOBULLAPPROACH

by Sharon on May 15, 2018

The Taurus FastTrackTM internship has been my first insight into not only a public relations environment but also of a corporate environment. Over the course of the last three months at Taurus, I have learned a few of the different steps taken along the PR pipeline. Clippings, ROIs, FYIs and media lists were all brand new concepts to me upon starting here at Taurus. In the future I know that these tasks will be frequently required for someone working in PR.

I personally have loved learning more about how Taurus draws up a campaign plan around a real client’s needs. As Taurus has a great track record working with a variety of companies, it has been incredibly interesting.

Listening and observing at Taurus has helped to improve my communication and media thinking, researching journalists and media outlets in order to find possible angles for coverage. The internship has improved my critical thinking has definitely benefited my theoretical studies at University.

My top tips for upcoming interns:

  • Always ask for help if you are unsure of anything!
  • The Taurus Top 6 questions will really help to make sure your working to your best!
  • Absorb everything you can! The team here are so experienced, what they can teach you is very valuable!

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