Taurus attended this year’s CeBIT, Australasia’s leading business technology event, to support our clients who were exhibiting and get an on the ground look at latest trends and opportunities within the tech space. Taurus client, start-up Maestrano, was exhibiting for the first time and was there to build brand, contacts and meet journalists.
With a strong focus on tech startups, CeBIT is a must attend event for Taurus. We have been involved with CeBIT for many years, as attendees, speakers and as exhibitors – the first PR/marketing agency to do so – so we have fond feelings towards the event.
So, what did we take away from this year’s event?
- The Australian startup scene is alive and kicking! IT companies travelled from across the country to be seen at the event, promote their services and build contacts. For us, there was a palpable buzz around the startup community and an impressive array of pioneering business leaders (some very young!) in Australia. The startup exhibition helped to create a celebratory community feel.
- We touched base with journalist friends who use the event to keep their finger on the pulse of who is who in the tech world, emerging trends and latest developments.
- The location was OK, but just OK. Whilst the venue itself was great, we heard grumbles that the new location at the Sydney Olympic Park was just too far out for people to attend just one session or drop in and out.
Over 30,000 visitors and 450 exhibitors made for a lively event showcasing the best of Australian tech and startups. Keynote speakers included Doug Cutting, who spoke on the revolution of big data, and New South Wales Premier Mike Baird who opened the event.