Strategy and Planning

Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus will devise marketing plans driven by your business objectives.

Our plans are based upon an understanding of your target market, your customers, your brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.

Key stages of the planning process include auditing your existing planning documents, devising overarching strategy and finally writing that all important plan. We breakdown your 12 month plans into achievable three month objectives.

Messaging and Positioning

A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.

That’s why we like to kickstart our relationship with you via our messaging and positioning strategy session. The half day session with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.

Outcomes from the session are a unified business direction and tangibles including a 12 month communications strategy and key messages. See an example of our work.