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Taurus logo purple
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Taurus Profile© be yourself with purpose

If you are a leader or an expert in your field, whether you like it or not, you are Captain of your personal brand. Taurus Founder Sharon Williams was one of the first pioneers of a personal brand and created our unique trademarked personal branding service over 18 years ago.

Taurus Profile© defines, develops, promotes and protects your profile. It has never been more important to define, protect, evolve and differentiate your personal brand, image and expertise.

You are your brand.

Your personal brand or ‘digital resume’ is constantly being shaped and influenced by online mediums and by others around you. It’s increasingly crucial to take responsibility for your own profile to stay in the game and on the ball. And if you don’t others will take your space.

Whether discreet or ‘out there’, we help you be yourself with purpose. Focus and you can emerge stronger, surer and way ahead of the field. The Taurus Profile© process takes you through a structured proven methodology to strengthen your personal brand presence.

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"The Taurus Profile© workshop gave me clarity on my objectives, a clear understanding of my brand profile and focused my effort. It stretched me to build my personal profile and has dramatically increased the value of my brand – the results were instant.”
Michael Bevan, Australia Cricket Legend
Bevan

You are the captain of your personal brand – stay relevant, keep reinventing

Taurus Profile© includes a brand audit workshop (available in person and online), where we analyse your existing profile and extract your unique personality and core values. From here, our team of specialists present you back your personal brand plan and recommend personally tailored sessions from a selection of over 30 modules – to pinpoint and meet your strategic objectives.

The program is clear, practical and designed to meet specific KPIs. Structured to support corporate leaders, C-level executives, subject matter experts, politicians and rising stars, Taurus Profile© provides individuals with an increased profile using solid and measurable deliverables.

Sharon Williams
Expand your business, broaden your horizons, ‘walk the walk’ and ‘talk the talk’ – capture market share by developing your personal brand and increase your company profile!
“Taurus has helped grow not only my profile within the fitness and entertainment industry but has also expanded the profile of FHIT my online business into the corporate and entrepreneurial space."
Lauren Hannaford, CEO/Founder, FHIT by Lauren Hannaford
Lauren Hannaford

Who can Taurus Profile© help?

  • Any subject matter expert
  • Board Directors and CEO’s
  • CFO’s and Risk Managers
  • Marketing and Public Affairs Directors
  • Entrepreneurs
  • C-level executives
  • Personalities
  • Sport legends
  • Celebrities
  • Politicians
  • Families and teens
  • University Students
  • School Students

What is your personal brand?

Your personal brand is the image you present to the world. As captain of your personal brand, the buck stops with you. It is represented through:

  • How you are perceived
  • Delivering presentations
  • Your success at social events
  • Your ability to deal with change
  • How you pivot
  • The way you communicate
  • How you react to real-life situations
  • How you handle and manage a crisis
  • Personal and professional relevance in terms of your industry
  • Image and dress code
  • Body language
  • The way you speak
  • Your reputation
  • The way you deal with people
  • How you promote your expertise
  • Quotes in the media
  • Your online presence
  • What you hand to people to introduce yourself

In this highly competitive and ever-changing work environment building your personal brand profile positions you a step ahead of your competition. The Taurus Profile© process guarantees you will:

  • Gain clarity on your personal brand
  • Have a strategic communication plan to better develop your personal brand
  • Gain the confidence to lead and drive conversations on trending topics and global issues and crises
  • Ensure your key messages flow through your actions, visual, verbal and written communication
  • Be well equipped to deal with media
  • Take your place as a thought leader

Why our clients love us

“The Taurus team are a pleasure to deal with. They are fast, effective and single mindedly focused on deliverables. Sharon is one of the most respectable publicists I have ever met. It is a pleasure to do business with her and Taurus.”
Emanuel Perdis, Managing Director, Napoleon Perdis
Sharon website mockup red min

Your own personal website

If you have a brand as a thought leader, having your own website is a good idea. Check out Sharon’s website www.sharonwilliams.com. Your own website should help you meet business goals and stay relevant. Working closely with you, we start by reviewing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as research, brand study, design, content strategies, marketing expertise and SEO advice, we assure an increased awareness of your personal brand.

Taurus offers:

  • Personal brand expertise
  • Strategic personal brand advice
  • The latest web and search technologies
  • World-class interface design
  • Traffic reporting and analytics on how people find your website and where they’re coming from
  • Advanced search engine optimisation methods
  • Easy self-managed website content
  • Online marketing strategy consultation

Online marketing

Taurus can help you with:

  • Digital and LinkedIn Strategy
  • Key Messaging
  • Creative ideas for your brand
  • Search Engine Marketing (SEM)
  • Online newsletter writing and database sign up
  • Online advertising
  • Promotions, integrated campaigns and competitions
  • Sticky content (forums, blogs, polls)
  • Viral content (Games ‘challenge a friend’), fun stuff (humorous content)
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Taurus Content

Interactive

In this digital world, it is essential to use a variety of integrated mediums to give your message the greatest impact and reach multiple touchpoints. Taurus provides audio-visual services and a full service TV studio and podcast facility that give your personal brand a competitive edge.

Our audio-visual services include:

  • Video (corporate video, event video, product/service demo video – can be cut to DVD or embedded online)
  • Animations and 2 and 3D and CGI
  • Gamification Multimedia (online games, interactive content, presentations, business software such as flash calculators, product and service tours inc voiceover)
  • Apps through our TaurusApplauncher© service offering
  • Full TV studio and podcast room with all production and management

Print - We believe strong brands cut through

With so much emphasis on digital documents, a sure way to cut through and get a response is a well-designed memorable logo, bio, brochure, clever direct mail or stunning invitation. After all, who gets anything in the mail these days! Strong brands and beautifully designed print makes an impression and we tailor it to your own unique and personal look.

Taurus Creative© provides fast, effective design and production services.

Taurus Creative (1)
SW website

Personal brand collateral

Taurus can provide a suite of collateral that ensures your personal brand stands out amongst the ‘noise’ and remains relevant. Using our slick design capabilities as well as expert copywriting where required we can deliver:
  • Logo
  • Business cards
  • Letterheads
  • Envelopes
  • Presentation folders
  • Post-it notes
  • Writing pads
  • Greeting cards
  • Wine labels
  • Invitations
  • Case studies
  • Proposals
  • Sales kits
  • Fact sheets
  • Corporate brochures
  • Corporate videos
  • Bios
  • Speaker bios
Client services outcome

FHIT – Health

“My business is continuing to grow and thrive and I have so many exciting opportunities ahead for both myself and my business, all due to the work Taurus has done with this campaign.”
Lauren Hannaford, CEO/Founder, FHIT
FHIT CoverImage

FHIT by Lauren Hannaford – Health

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Feedback from our Clients

"
The Taurus Team are a pleasure to deal with. They are fast, effective and single-mindedly focused on deliverables. Sharon is one of the most respectable Publicists I have ever met. It is a pleasure to do business with her & Taurus.
"
Napoleon Logo
Emanuel Perdis
Napoleon Perdis
"
I feel the Taurus Profile really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sam and Sharon’s delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign
"
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George Hawwa
Growth Director, Attention Experts
"
Since engaging Taurus, our customers often mention and take notice of Androgogic’s increased engagement and interaction online, Taurus have been a great partner in helping us build our brand awareness and presence in the media and social media space. Their efforts in establishing these relationships and industry buzz are paramount in helping us grain more traction with customers as well as during events and expos.
"
AndroGogicLogo
Ron Stephens
Business Development, Androgogic
"
I engaged Taurus to assist in promoting my book – Million Dollar Host and to establish me as an Industry Leader in the ‘sharing economy’. Within a four-week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service.
"
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Julie George
Owner Manager, Host my Home 
"
With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high-level strategic PR advice from experts. Working with Taurus has helped us mature our entire PR approach.
"
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Kevin Ryder
General Manager, Marketing and Communications KAZ Group 
"
We used Taurus’ PR expertise for media training and they generated our first media coverage, resulting in print and radio exposure for our newly branded company. The team at Taurus is very enthusiastic, they are keen to help and their energy levels are amazing. Their responsiveness and professionalism couldn’t be faulted; they are very quick and on the ball. Taurus introduced us to a three-month planning system which is a great way of maintaining the marketing direction whist we were busy running our business. Having worked with Taurus over several months, we’re now in a far better position than we were before we sought their PR and Marketing expertise.
"
Kelly Morgan
Partner, Catalyst Effect 

Get in touch today

Get in touch today

  • +61 (02) 94154528
  • [email protected]
  • www.wordpress-600454-3548069.cloudwaysapps.com
  • www.sharonwilliams.com
  • Level 22, Tower 3, 300 Barangaroo Avenue,
    Sydney, NSW 2000 Australia

Taurus is a privately owned, integrated strategic marketing and PR agency servicing smart entrepreneurs globally from our Sydney HQ for over 28 years. Our sweet spot is with B2B tech companies after working with our founding client KAZ Group. As our long term clients and captains of industry have branched into other sectors, so have we! Taurus was awarded Best PR & Marketing Agency Sydney in 2020. We invite you to join our Taurus family and experience the Taurus way of doing business!

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