October 07
Satori calls on Taurus for magazine advertisements
The Satori Group is an international consulting company whose Australian
team recently decided to advertise in ‘tier one’ publication, Risk
Management magazine. Satori chose Taurus for creative fulfillment
for its ads, which we produced in record time and will, by all reports,
be appearing in an upcoming issue of Risk Management soon.
September 07
Winning new real estate agency chooses Taurus for strategy
Taurus helped the newly-launched Eastern suburbs real estate agency
Place with its messaging and communications strategy. The Taurus
team is excited about the possibilities for Place and its fresh
approach to real estate.
September 07
Taurus featured in Marketing magazine
Taurus was featured in marketing magazine speaking about branching
out to do business globally.
September 07
Taurus are proud winners of the Golden Target
We are thrilled to be the winners of the NSW State PRIA Golden
Target awards for PR excellence in the Business to Business category.
Well done team and congratulations to Taurus customer Dean Morelli
of Aussie Pay. Our good work paid off!
August 07
Taurus signs SME IT Services company Vertebral
Taurus has been commissioned as an outsourced marketing resource
to set strategy, build brand and conduct marketing programs for
SME IT supplier Vertebral Solutions.
August 07
Taurus signs project finance specialist Navigator
Sydney based Navigator is a specialist in providing financial models
for Project Finance – ie modelling the finances on the worlds largest
global business deals. We have been commissioned to build brand.
August 07
Taurus signs Alstom/ITX
Alstom/ITX has signed Taurus to assist with their partner loyalty
program, specifically around direct marketing and brand building.
August 07
Taurus hits the front page of The Australian
Sharon, Taurus MD, was quoted in an article on the front page of
The Australian newspaper on the latest implications of work choices.
We know the value of
cross promotion (and that business should be fun!) so our Taurus
events provide our clients with a regular opportunity to meet
and relax
August 07
Taurus in education column in CIM magazine
Our educational column centred on the principles of making PR campaigns
work and practical tips to keep in mind when planning your next
PR program.
Medical manufacturer ASDM has signed Taurus to announce its new
technology that enables the reduction in limb amputation.
August 07
Leading Microsoft partner signs Taurus
Leading consultancy Unique World has signed Taurus to kickstart
marketing and branding initiatives.
August 07
Taurus welcomes new graduate
Kate is our newest recruit on the Taurus graduate training program.
We are delighted to welcome Kate who has marketing experience in
the hospitality industry.
August 07
Taurus featured in B&T magazine
Taurus was featured in B & T magazine in My Brilliant Career!
Sharon, Taurus MD held fine company at the COSBOA conference in
July!
July 07
Tripoint Winter Ball
Members of the Taurus team were delighted to join Taurus
client Tripoint, who booked a weekend of celebrations in the Blue
Mountains.
July 07
Access Testing signs Taurus
Testing company ‘Access Testing’ has signed
Taurus to refresh its sales collateral suite for use across the
country. Access Testing has some exciting new marketing initiatives
to bring to market and Taurus is pleased to assist.
July 07
Nicco Joinery signs Taurus
Australia’s leading joinery business, run by
John and Con Toskas has signed Taurus for a strategy review, re-brand
and marketing campaigns.
July 07
E-Web Marketing signs Taurus
Fast growing SEO and SEM specialists, E-Web Marketing
have signed Taurus for brand building and PR campaign.
June 07
Taurus short listed as a finalist in the 2007 Golden Target PR Awards
Taurus has been short listed for the prestigious Golden
Target public relations industry awards, under the ‘business to
business’ marketing category for work carried out on the Aussie
Pay Work Choices Campaign.
June 07
Taurus ends the financial year on a high note
Taurus was featured in a ‘Guide to Successful Entrepreneurs’
in the Smart Money section of the Australian Financial Review on
Saturday 30th June 2007. The article outlines strategies on successful
planning as advised by Sharon, Taurus MD.
beautyheaven.com.au is about to re-launch its online
beauty directory consumer service with the help of Taurus driving
this new and innovative concept.
June 07
Taurus works with Via International
Taurus is helping Via launch into the corporate change
market. Via focuses on maximising human resources through a new
concept called ‘neuro communications’ to increase corporate performance.
June 07
Business with China, the next big thing?
Sharon, Taurus MD, talks to prominent Sydney Morning
Herald Enterprise blogger Valerie Khoo about the importance of doing
business with China.
June 07
Taurus talks about life balance with the Sydney Morning Herald
Sharon, Taurus MD, was interviewed by the Sydney Morning
Herald to discuss the importance of work life balance.
June 07
Flying Qantas? Listen out for Sharon, Taurus MD
Peter Switzer interviews Sharon, Taurus MD for Qantas
in-flight radio airing in July 2007. Listen out for how Taurus was
founded, the integrated marketing services we offer and how to select
an appropriate PR agency.
June 07
Sharon, Taurus MD, comments to the Australian
Financial Review on salary sacrificing for business owners
The Australian Financial Review invited Sharon, Taurus
MD, to comment on today’s prominent topic - changes to super
rules. The article, titled “Super rules fox small employers”,
featured in the 7th June edition in the Financial Services section.
This month Taurus gathered friends for our annual
morning tea to raise money for the fight against cancer, raising
a total of $2,210 for a good cause in memory of Lisa Jane and Owen
Williams. Warm thanks to everyone who supported us, and a very special
thank you to Maxon for their generous donation. Thanks also to donations
of raffle prizes from local artist and friend Jolyon Nove and Lara
Hall from Lara Hall Jewellery.
May 07
Taurus attends AICD conference in Shanghai
Sharon, Taurus MD, attended the AICD conference held
in Shanghai. Topics included global demography, active shareholderism,
corporate social responsibility, robotic citizenship and China and
India as the two emerging powers to watch.
May 07
Sharon, Taurus MD, shares her marketing tips with CIM Magazine
Sharon, Taurus MD advises events professionals on
how to market their services with a variety of marketing tools,
complete with a checklist of which marketing tools are the most
relevant to use.
May 07
Taurus works with IT consulting giant, Praxa
Taurus delivers top media results for Australian IT
company Praxa and its NASDAQ-listed parent company CDC Software, announcing
its acquisition of SA-based business Vectra Corporation. Press
coverage was achieved in publications including the Australian Financial
Review, Computerworld and ARN.
May 07
Taurus celebrates Artarmon community spirit
Once again Taurus participated in the annual Artarmon Fair on Saturday
5th May 2007. The stand was a success with helium balloons and toffee
apples for the children to enjoy. Taurus managed to raise funds
which will be donated to the local public school.
May 07
Taurus design team wins logo competition
The outstanding work of the Taurus design team has won the approval
of the Artarmon Progress Association. After entering a competition
to design a new logo, the Taurus design team's artwork was selected
to become the association's new emblem. The logo represents Artarmon's
growth and progress into the future as well as the suburb's natural
charm and local heritage.
May 07
Sharon, Taurus MD comments to The Australian Financial Review and
ABC Radio National on workplace reforms
Sharon, Taurus MD, was interviewed by the Australian Financial
Review for an article titled 'Volatile workplace laws unnerve many
employers', featured in the 3rd May edition of the Enterprise section.
This prompted an interview on ABC Radio National with Fran Kelly
on 4th May. Click
here to view article
April 07
Sharon, Taurus MD imparts secrets to her success
Sharon, Taurus MD, featured in Sydney's Daily Telegraph on 28th
April 2007 in her role as an entrepreneur, to discuss how she launched
a successful PR agency. Click
here to view article
April 07
Sharon, Taurus MD offers Mortgage Professional Australia 10 tips
to keep your staff motivated
Sharon, Taurus MD offered her tips to the readers of Mortgage Professional
Australia on how to keep your employees motivated. Click
here to view article
April 07
Datacom engages Taurus for new media relations campaign
The team at Taurus is delighted to announce that one of our favourite
long term clients Datacom has employed Taurus for a new media relations
campaign in Australia as well as into Asia. Datacom, a fast growing
IT services company, will be relying on the Taurus team for strategic
advice on PR and tactical implementation as it continues on its
astronomical growth path here.
April 07
Taurus team member dabbles in TV's bright lights
Taurus employee Gemma Ruello had her day in the bright lights of
television recently, starring as a contestant on Channel 10 show,
Ready Steady Cook. Passionate about food and cooking, Gemma jumped
at the chance to cook with Brisbane chef Dominique Rizzo on the red
tomato team, and her gourmet creations were enough to secure a win
over the opposing green capsicum team.
April 07
Helina Lilley joins the Taurus Marketing and PR team
The Taurus team is expanding with the arrival of Helina Lilley,
our new junior communications consultant. With a Bachelor of Commerce
and currently undertaking a post graduate certificate in Public
Relations at UTS, Helina brings a fresh commercial perspective to
the Marketing and PR team. Helina is results driven, passionate
about working with clients and enjoys dealing with professional
services companies to drive their growth and success.
March 2007
Taurus indulges at fourth annual wine and cheese night
Taurus gladly played host to CEOs and respected media at our annual
wine and cheese night, held at the exclusive Woollahra delicatessen
Jones the Grocer. The night saw everyone enjoying wines while cheese
specialist Lynne Tietzel enlightened us about exquisite cheese s
from Australia and abroad. One lucky, long standing Taurus client
- and self confessed Jones the Grocer 'groupie' - Craig Hawkins
- became the envy of all when he won a gorgeous hamper to take home.
Thanks to all who joined us to make the evening such a warm success.
March 07
Taurus provides strategic PR and marketing for SafeBoot in local
market
Taurus is delighted to be working with global organisation SafeBoot.
A world leader in mobile data security, SafeBoot helps organisations
protect their data, devices and networks. As a relative newcomer
to the Australian and New Zealand markets, SafeBoot is partnering
with Taurus to help build its brand locally.
March 07
Neoware looks to Taurus for PR and marketing around its Asia Pacific
launch
Leading global thin client solution provider, Neoware, has recently
launched in Australia and appointed Michael McGrath as Asia Pacific
Managing Director. Taurus is working on media relations and case
studies to build local brand presence quickly.
March 07
Oakvale Capital uses Taurus for advertising
Oakvale Capital, Australia's largest independent financial risk
management firm used Taurus' in house creative skills to refresh
the Singapore advertising campaign for its Online Treasury Service,
Acorn.
March 07
Sharon, Taurus MD comments in B&T magazine on taking a more strategic
approach to event planning
From her speaking experience at the Special Event conference in
LA this year, Sharon, Taurus MD discusses how many event companies
are striving to work more closely with marketing professionals to
ensure their events are strengthening their clients' overall marketing
objectives. Click
here to view article
March 07
Sharon, Taurus MD profiled in CIM magazine
As the only Australian Marketer invited to speak at one of the
world's largest events conferences, Sharon, Taurus MD was profiled
in Convention and Incentive Marketing (CIM) magazine, specifically
on the emerging trends within the global events industry. Click
here to view article
February 07
Taurus boosts Creative offering with new designer
Rebecca Farrell joins the Taurus team this month, bringing with
her extensive expertise in graphic design to boost Taurus' creative
division. She has previously worked in a variety of advertising,
branding and multimedia roles for several corporate design studios,
which has included design work for major banking institutions. She
is passionate about problem solving and is looking forward to helping
our clients build their brands.
February 07
Taurus advises on putting business plans into action in the Australian
Financial Review
Sharon, Taurus MD, was interviewed by The Australian Financial
Review for an article titled 'Planning the key to success', featured
in the 3rd - 4th February edition of the Enterprise Section. Click
here to view article
February 07
Sharon, Taurus MD reaches Canadian Mortgage Professionals
Sharon, Taurus MD shared her knowledge with readers of Canadian
Mortgage Professionals (CMP) magazine in her article titled 'Time
Management: Tips for working smarter.' Click
here to view article
Feb 07
Media Valentines Drinks
Taurus hosted its inaugural media valentine's drinks at St James
Hotel Sydney on February 15th.Our Journalist friends turned out
in force and enjoyed a drink (or three) while being indulged with
gifts of pink sparkling champagne and a bucket of love heart lollipops.
Jan 07
RuleBurst focuses on media relations with Taurus
RuleBurst the world's fastest growing business rules management
systems vendor, an Australian-owned and headquartered company. This
company has chosen Taurus to conduct both its local and international
media relations and marketing support after appointing new CEO Dominic
O'Hanlon in January, RuleBurst continues its European, North American
and South East Asian expansion.
Jan 07
Taurus chosen to deliver Indigo Pacific-HP reseller incentive campaign
Indigo Pacific, an Australian owned global leader in web content,
e-forms and workflow management solutions, has chosen Taurus to
help it deliver a reseller incentive campaign. Using email direct
marketing, media relations, prize incentives, and clever creative
design, Taurus will help Indigo promote HP printers.
