Taurus creates brand identity for family profiling company, HappyParentsHappyKids

by on August 30, 2011

HappyParentsHappyKids is a privately owned organisation with the aim to help families understand each other.  The company equips today’s parents with practical strategies to improve the relationships between family members. Via its family communication tools and resources, the company helps families improve interactions, enhance harmony and maximise children’s learning capacity. It achieves this by promoting an understanding of the unique personality traits of each family member.

Peter Eeles, Managing Director of HappyParentsHappyKids, recalls the company’s need, as a start up, to establish a strong identity, to raise awareness and create credibility. He explains, “We found it extremely difficult to establish a company with no visual representation of who we are or what we do. We needed an image to sum up simply and effectively what we are all about. At this time, we approached Taurus to develop the HappyParentsHappyKids identity.”

 Fast turnaround from an integrated agency

Before contracting Taurus, HappyParentsHappyKids considered using independent graphic designers but decided instead to use a full service marketing agency. Peter explains, “Taurus was the best option because it could offer us a depth of service in a short time frame. We required a fast turnaround and by having everything in house, Taurus delivered to our requirements quickly. As a start-up business, this was vitally important.”

 “As an integrated marketing agency, Taurus is able to provide strategic advice and consultancy, going beyond the services of traditional design suppliers. Taurus has a variety of expertise in house so provided a one stop shop that really got to know our business.”

Peter Eeles, Managing Director, HappyParentsHappyKids

The key benefits of Taurus to HappyParentsHappyKids

Integrated marketing and design offering

  • Fast turnaround
  • Flexibility of design
  • Seamless process
  • Close working relationship
  • Ease of communication

Taurus offers flexibility of design

A vibrant, youthful company with a unique offering, HappyParentsHappyKids wanted a design team with the flexibility to meet its requirements. Peter explains, “As a family-focused organisation, we didn’t want a slick corporate design but rather a warm, friendly identity that reflects our family focus but is still professional.”

“HappyParentsHappyKids is unique in its offering and we now have a visual identity that distinguishes us in the market.”

Peter Eeles, Managing Director, HappyParentsHappyKids

Peter continues, “The logo that Taurus designed was exactly how I had imagined it in my head – it feels organic and is colourful with a warm human element. The Taurus team took our requirements and successfully translated them into an effective design with great impact.”

A professional and memorable identity helps open doors

In its early growth phase, HappyParentsHappyKids found not having a professional suite of collateral was a hindrance to business. Peter comments, “It was especially tricky going to meetings and not being able to leave a business card or a brochure. We needed something to remind people of who we are.”

“I would definitely recommend Taurus for branding and identity. The team provided a flexible and innovative creative service that answered our brief, and got the job done with absolute efficiency. They are definitely our first port of call when it comes to marketing, PR and creative.”

Peter Eeles, Managing Director, HappyParentsHappyKids

“The suite of collateral Taurus has created for us gives us a professional appearance.” He adds, “The strong, happy design also means people now remember us. Many clients have commented, ‘Oh, you are the guys with the smiley circles logo.’”

Taurus is easy to work with

The smooth flow of communication between Taurus and HappyParentsHappyKids was another major benefit of the relationship. As Peter explains, “Taurus always updated me on progress throughout the project. This meant I never had to wonder what was happening. After each meeting a list of action items and deadlines were emailed to me so I always knew what was happening when.”


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