RiTract picks Taurus for IPO

by on August 30, 2011

Exciting technology

RiTract was formed in September 2003, with the purpose of acquiring and aggressively pursuing the development of retractable, auto-disable, safety syringe technology. As the technology was new and innovative it was important to get some exposure ahead of the public share offer.

RiTract Managing Director, Rupert Northcott explains, “We engaged Taurus in order to gain some publicity for the IPO, we wanted to get some interest going out there in the marketplace.

“Taurus helped us come to terms with the fact that we needed to do some PR and marketing to get this IPO away. They helped us understand that we really needed a bit of visibility in the space.”

Rupert Northcott, Managing Director, RiTract

“I had previously met Sharon and so when this venture came along I gave her a call. She was very keen to help us launch the company at the IPO phase.”

Tight deadlines

Regarding RiTract’s decision to partner with Taurus, Rupert comments, “We had some pretty unreasonable time requirements and Taurus was able to commit to meeting those time deadlines.

“I was also able to brief the principal of the agency which I enjoyed doing. It was good to be able to deal with the decision-maker of the company,” he continues.

“We had some pretty unreasonable time requirements and Taurus was able to commit to meeting those time deadlines.”

Rupert Northcott, Managing Director, RiTract

Successful exposure

“Taurus helped us come to terms with the fact that we needed to do some PR and marketing to get this IPO away. They helped us understand that we really needed a bit of visibility in the space,” says Rupert.

“The product was unknown but had some promise. Taurus basically hit the papers and hit the TV, did a variety of things. The bottom line is we managed to get some good exposure on television and in the newspapers.”

Taurus was very attentive

For Rupert, Taurus’ personalised service was also of great value. “My impression of Taurus was that they were very attentive,” he remarks.

“Someone was always keeping me well informed of what was going on. When lots of things are happening its important to get quick updates on what’s going on.

Commenting on the results for RiTract, Rupert is unequivocal. “Put it this way, we were oversubscribed on the IPO – so something in the mix worked,” he says.

What Taurus did for RiTract:

“The bottom line is we managed to get some good exposure on television and in the newspapers.”

Rupert Northcott, Managing Director, RiTract

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