Leading Microsoft CRM specialist Snapdragon gains brand and profile

by on August 25, 2011

Snapdragon Consulting Pty Ltd (Snapdragon) is a privately owned, Australian organisation and the country’s leading Microsoft CRM implementation specialist. As a Microsoft ‘Certified’ Partner, Snapdragon was involved with Microsoft Dynamics CRM from the earliest days of pre-beta in 2002 and has grown rapidly year on year, being awarded Microsoft’s Australian CRM Certified Partner of 2005.

Guy Riddle, Founder and Managing Director of Snapdragon, identifies the reasons Snapdragon contacted Taurus to drive its marketing efforts. “As a start-up business, we needed assistance with our identity, positioning and reception within the market. Taurus has since become a seamless extension of our business, increasing awareness of us by providing a variety of strategic Marketing, PR and Creative services.”

“On a scale of one to ten I would rate Taurus a definite ten. They fully understand our business and provide us with a fast, effective service that helps our business stand out from the crowd.”

Guy Riddle, Managing Director, Snapdragon Consulting

The benefits of an integrated agency

As an integrated agency, Taurus provides Snapdragon with a variety of different services. Guy explains, “They are our one stop shop and provide us with everything we need in regards to Public Relations, Marketing planning and Creative services. We don’t have to go anywhere else.” Guy continues, “Taurus delivers a seamless, consistent result across all our communications activities. By having multiple services in-house, Taurus saves a substantial amount of time in communications and is able to turn jobs around very quickly.”

“Having grown from a start up organisation to one of Australia’s leading Microsoft CRM specialists, we consider Taurus vital to the effective establishment and ongoing recognition of Snapdragon as a leading CRM provider. As the business constantly grows, Taurus understands our changing needs and makes the best recommendations to achieve our business objectives. – Guy Riddle, Managing Director, Snapdragon Consulting

Taurus provides strong creative to drive the Snapdragon brand

One of Taurus greatest achievements for Snapdragon has been in establishing and cementing the Snapdragon identity. Guy comments, “The company name is quite memorable so we required Taurus to help us establish a brand that would be just as strong. Taurus developed a striking visual logo and identity for us that has since become an established, well recognised brand.”

“We trust Taurus to always give sound recommendations and valuable creative feedback. The Taurus designers are very flexible, unlike many other designers. They listen to our business requirements, are open to our feedback and always provide us with alternatives.”

Guy Riddle, Managing Director, Snapdragon Consulting

Taurus has Snapdragon increasing its online presence through website design. Guy remarks, “Keeping in line with the strong Snapdragon branding, Taurus has created a website that reflects Snapdragon’s status as a leading CRM specialist. The clean, corporate design and sharp content encourages visitors to engage with our site.”

Taurus puts Snapdragon on the media map

Since contracting Taurus, Snapdragon has achieved coverage in a variety of key publications such as the Sydney Morning Herald, The Bulletin, ARN, CRN, Telecall, CRM, Voice and Data, The Australian and Australian Banking and Finance magazine.

A healthy media profile is important to cementing the company’s position in the market. “For Snapdragon to be seen as a market leader, it is important that we are positioned in our key target publications”, Guy comments.

“The media coverage Taurus has achieved has positioned Snapdragon as one of Australia’s leading CRM specialists. Customers and prospects often say, ‘you guys are the ones we saw in that article on Microsoft CRM.”

Guy Riddle, Managing Director, Snapdragon Consulting

Taurus are pro-active

Guy explains, “We have found the Taurus service to be extremely good. Our Account Manager is very efficient and is key to pulling it all together. Taurus is tremendously proactive in pursuing opportunities for Snapdragon and I find this constantly adds value to our business.”

Services Taurus has provided Snapdragon with:

  • Logo and brand
  • Website design
  • Factsheets
  • Case studies
  • Public Relations
  • Events
  • Seminar support
  • Online advertising
  • Marketing consulting

Previous post:

Next post: