Esker Software gains ‘marketing department’ with Taurus

by on August 25, 2011

Esker Software specialise in reducing costs and improving companies’ overall profitability through the electronic delivery of business documents that historically have been sent via the traditional methods of mail or manual fax. Esker’s Asia Pacific headquarters were established in Sydney in the late 1990’s. To help the company and its innovative products gain recognition in the Australian market, Esker engaged Taurus Marketing.

“Taurus are THE case study experts! Among Esker operations worldwide Australia has a reputation for developing the best case studies, thanks to Taurus.

James Elkington, Managing Director, Esker Software

James Elkington, Managing Director for Esker Software explains, “As a start-up company in Australia we had neither the skills nor resources to set up our own marketing department. Taurus came up with fresh ideas and insights that are hard to achieve internally.”

Mentoring

James comments, “Taurus’ mentoring delivered fast results. Soon we were able to handle more of the day-to-day marketing in-house, leaving Taurus to focus on strategy and specific projects.”

“The mentoring we received from Taurus meant our own internal marketing skills soared.”

James Elkington, Managing Director, Esker Software

Anna Mascarello, former Marketing Co-ordinator at Esker adds, “I had to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”

User stories that established an international benchmark

The suite of local case studies developed by Taurus quickly became one of the most powerful and valued sales tools. As James explains, “The testimonials and case studies Taurus delivered are our ‘proof of concept’ and paramount to the success of our new technologies and sales processes.”

“With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”

James Elkington, Managing Director, Esker Software

He adds, “We’ve now got 10 very strong case studies. Taurus achieved excellent buy-in from our customers and went on to negotiate editorial coverage of the stories in a number of business publications, which was excellent publicity for us and our customers.”

Press coverage helps put Esker on the map

“We signed up several new deals, directly attributable to the coverage Taurus gained for us in The Financial Review, a first for us in Australia”, explains James.

He adds, “The publicity Taurus achieved for us in well known publications raised our profile and created awareness of our technology.”

“Taurus played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company.”

Anna Mascarello, Former Marketing Co-ordinator,Esker Software

Focus is on action and results

Anna continues, “The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion!”

Marketing advice in step with our business

James adds, “Taurus understood our business. They evolved with us and understood where we were going and what we were trying to achieve. This is vital in a fast changing business like ours.”

He concludes, “Our Account Manager was supremely capable and incredibly hardworking. The Taurus team is a highly motivated, focused and personable group of individuals who are both professional and fun to work with.”

About Esker Software

Esker Software solutions connect people and information. Providing access to enterprise host systems and delivering business information from any enterprise source to any destination, Esker solutions include:

  • Esker DeliveryWare Platform
  • Esker FaxTM, Esker VSI-FAX®, and Esker VSI-FAX for Notes
  • Persona® by Esker, SmarTerm® by Esker, and Tun®Plus by Esker.

Esker is traded on Euronext – the French Stock Exchange (Le Nouveau Marché/Euroclear: 3581). With offices in North America, Europe and Asia/Pacific, Esker has shipped over 80,000 document solutions and has a host-access installed base of more than two million licensed users.

What Taurus does for Esker:

  • Case Studies
  • Testimonials
  • Design and print
  • Public Relations
  • Mentoring of marketing staff
  • Corporate video
  • Expo support
  • Marketing consultancy
  • Media relations
  • Marketing planning & strategy
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